Surgence Labs
You get one senior GTM lead, a KPI tree agreed before any money is spent, and a written report against it every week. For funded teams with a launch or growth window inside 90 days.
Trusted By
Leading Institutions and Ecosystems across Blockchain, Cryptocurrency, and AI.
Singapore · TOKEN2049 week · 07 October 2026
An open mixer for founders, operators, investors, and ecosystem leaders. Registration is reviewed before approval.
01 · Open mixer
07 October, 7 PM onwards
300 attendees across perp DEXs, prediction markets, exchanges, infrastructure, and funds. No panels, no sponsor presentations, no stage. Registration is open and reviewed by our team.
Client updates
Campaign results, product launches, and creator distribution from Surgence Labs programs running now. Updated weekly.
Video case study · 01:46
Client case studies
Three crypto marketing programs across perpetuals, stablecoins, and DeFi. Each case gives the constraint we were hired to solve, the system we deployed, and the commercial result with its baseline and time window.
Selected from 100+ programs since 2022
Active case · 01 / 03
Constraint
A perpetuals exchange with no traders and no liquidity, the cold start problem every perp DEX faces.
What we ran
We recruited creators who actually trade rather than creators with reach, paid them against the volume their audiences generated instead of per post, and timed incentive campaigns to the BNB Chain and Solana launches.
$0 to $200M
Peak TVL, 3 months
$2.04B
Cumulative perps volume, 3 months
Crypto marketing services
Seven ongoing programs, three launch programs, and the creative, engineering, and analytics that attach to any of them. Run one, or run all of them as a single system.
Best fit: live or near-launch teams with a window inside 90 days and $15K per month for execution.
Earlier than that? Start with the GTM guide.Full stack
Funded teams with a hard deadline who want one team instead of four vendors.
See how the full program worksWhat we run
All four engines against one KPI tree: creator distribution, social and community, search and AI discoverability, and earned media, sequenced toward a single date.
You get
One embedded team, one weekly dashboard, one narrative across every channel.
Moves
Every number below, against one roadmap.
Cadence
One roadmap, read and adjusted every week.
Retainer engagements
Find the constraint that looks familiar, then inspect the work, the deliverable, and the number we read every week.
Monthly retainer
Operating plan
We audit the market, narrative, funnel, and current channel performance to find the actual constraint, then build the KPI tree and the launch sequence around it.
Market narrative
Launch thesis
Category positionOperating plan
We recruit creators who use the product rather than creators with reach, pay them against what their audience does rather than per post, and run clipper networks, ambassador programs, and engagement pods alongside.
Distributed creative
Campaign engagement
Creator-ready assetOperating plan
Daily posting, quest and campaign mechanics, moderation across time zones, and the product loops that give people a reason to come back and a reason to bring someone with them.
Social activation
Audience growth
Community loopOperating plan
Segmented outbound at scale, wallet and social list building, social listening, partnership development, and the product loops that make one user recruit the next one.
Growth product
Share loop
Acquired audienceOperating plan
SEO, generative engine optimisation, authority backlinks, and Reddit. The channel that keeps delivering after the campaign budget stops.
Page one ranking
AI discoverability
Search-owned assetOperating plan
Launch waves across 320+ outlets, an ongoing earned media retainer, and founder platform building.
Funding announcement
Exchange coverage
Press placementOperating plan
We build the tracking before the first campaign goes live, buy on the networks that will actually accept crypto creative, and report cost per funded wallet instead of cost per click.
Live attribution
Wallet performance
Acquired volumePriced per campaign
08
12 weeks
Teams with a dated TGE and demand not yet built.
The pre-TGE narrative, listing and exchange comms, the points or airdrop mechanic, and the 30 days after launch when most projects go quiet.
A launch calendar from 8 weeks before TGE through 30 days after.
Moves: Day-one holders, holder retention at 30 days, listing depth
09
8 to 16 weeks
Teams whose incentive spend buys deposits that leave the week after.
Points mechanics weighted so that the actions which earn are the actions that grow the number you care about, with tiers and badges that hold users through the gap between deposit and distribution.
A points and tier system, the rules, and the leaderboard.
Moves: TVL retained to distribution, depositor count, repeat action rate
10
6 to 12 weeks
Teams shipping a product to an audience that does not exist yet.
Positioning, the launch sequence, creator and press timed to the same date, and the conversion path from announcement to first transaction.
A dated launch plan with owners against every step.
Moves: Day-one users, activation rate, week-four retention
Delivered with an operating program, never as a disconnected add-on.
Graphic design across all formats, motion graphics and animation, video creative and launch trailers, brand kit and identity systems, and the campaign asset pipeline that keeps every channel supplied.
Pre-registration and wallet connect flows, referral tracking infrastructure, campaign microsites and landing pages, and the interactive tools that turn a campaign into a product: score checkers, leaderboards, claim pages, and public counters.
Attribution built before the first campaign goes live, cohort and retention analysis, and raise-ready metrics packs for the next round or the next listing committee.
How we work
A four-stage weekly operating loop, running from week one. A senior lead owns the KPI tree and the weekly reporting. The same numbers get read every week and the plan changes when they do.
We audit the market, narrative, funnel, and current channel performance to find the actual constraint. Most engagements start by proving the assumed problem is not the real one.
We build the KPI tree, assign a role to each channel, and lay out the campaign sequence across a 90-day roadmap with weekly targets.
Strategy, content, creators, community, and paid distribution run against that roadmap, staffed by our team alongside yours.
We read leading indicators and on-chain signals every week, move budget toward what is working, and cut what is not. You get the numbers whether they are good or not.
Reported to you every Monday in a written update.
The team
40+ full-time operators across Dubai, Bangkok, Singapore, Seoul, and New York, with a senior lead on every account. Regional teams run local narrative and creator relationships. Standards, reporting, and the KPI tree are shared.
01
40+
Full-time operators
02
5
Markets
03
18
Hours of coverage per day
04
100+
Programs run since 2022
05
6
Core disciplines
01
Co-Founder and CEO
Leads new business, pricing, and senior client relationships. Previously Neara and Deloitte.
02
Co-Founder
Owns client relationships and account revenue across the existing book.
03
Head of Marketing
Owns inbound demand and the content engine.
04
Head of Operations
Owns delivery operations and campaign quality.
FAQ
Fit, measurement, process, and cost, answered before a proposal is written.
Our Web3 marketing agency model creates the most leverage for teams with a real product, a launch or growth window inside 90 days, and at least $15K per month available for execution. Earlier teams can use the GTM guide to build the runway before engaging an operating team.
The KPI tree is set before execution. Depending on the project, that can include qualified users, wallets, TVL, trading volume, protocol revenue, retention, partner activation, search demand, and the leading indicators that predict those outcomes. Vanity metrics never stand alone.
We review your stage, market story, current funnel, launch timing, and primary growth constraint. You leave with a written gap analysis covering the highest-priority risks and next moves, whether or not we work together.
Surgence assigns a senior GTM lead to one roadmap and weekly KPI cadence. Specialists plug into the areas you need, while your internal team keeps product, founder, and stakeholder context. The goal is one operating system, not another vendor to coordinate.
A full-service engagement typically ranges from $15K to $100K+ per month. Scope depends on the launch window, markets, specialist coverage, media and creator spend, and whether Surgence owns strategy, execution, or both.
Get started
The session takes 30 minutes and costs nothing. We go through your market story, funnel, and next moves, and you leave with a written GTM gap analysis whether or not we work together.
