Video case study · 01:46
Surgence Labs
Since 2022, Surgence has delivered 100+ growth programs for funded Web3 teams, driving $200M in TVL in three months, $100M in weekly trading volume, and 3 million monthly users. Launching in the next 90 days? Let’s talk.
Trusted By
Leading Institutions and Ecosystems across Blockchain, Cryptocurrency, and AI.
TOKEN2049 Dubai · 2:02
Meet Surgence Labs
Go behind the scenes with Ruthy (co-founder) and Zena (head of community) as Surgence Labs kicks off TOKEN2049 Dubai with its Midnight Mixer, co-hosted with partners including Incentiv, Boost and Alphabot.
In this video you'll learn
- 01Who Surgence Labs is and what a Web3 go-to-market partner does
- 02How we use events like TOKEN2049 to build relationships for clients
- 03Where we work: Dubai, Bangkok, Singapore, Seoul and New York
Client updates
Recent Wins from Our Client Portfolio
Campaign results, product launches, and creator distribution from Surgence Labs programs running now. Updated weekly.
Client case studies
Surgence Labs Client Case Studies
Three crypto marketing programs across perpetuals, stablecoins, and DeFi. Each case gives the constraint we were hired to solve, the system we deployed, and the commercial result with its baseline and time window.
Selected from 100+ programs since 2022
Active case · 01 / 03
StandX
Constraint
A perpetuals exchange with no traders and no liquidity, the cold start problem every perp DEX faces.
What we ran
We recruited creators who actually trade rather than creators with reach, paid them against the volume their audiences generated instead of per post, and timed incentive campaigns to the BNB Chain and Solana launches.
$0 to $200M
Peak TVL, 3 months
$2.04B
Cumulative perps volume, 3 months
Campaign evidenceDeFi · Perp DEX
Client resultSwitch cases above
The growth offering
Surgence Labs
Growth Programs
Choose the program for your next milestone. Build it with the services your team needs.
Explore the services01 / ProgramOngoing program
Full Stack
One embedded team. Every growth channel.
Strategy, creator distribution, social and community, search, and earned media, sequenced against one roadmap and a shared KPI framework.
Explore the full program02 / Program12 weeks
Token Launch
Teams with a dated TGE and demand not yet built.
The pre-TGE narrative, listing and exchange comms, the points or airdrop mechanic, and the 30 days after launch when most projects go quiet.
Explore this program03 / Program8 to 16 weeks
Point Campaign
Teams whose incentive spend buys deposits that leave the week after.
Points mechanics weighted so that the actions which earn are the actions that grow the number you care about, with tiers and badges that hold users through the gap between deposit and distribution.
Explore this program04 / Program6 to 12 weeks
Product Launches
Teams shipping a product to an audience that does not exist yet.
Positioning, the launch sequence, creator and press timed to the same date, and the conversion path from announcement to first transaction.
Explore this programThe services
behind the program.
Seven disciplines. Start with the constraint you need to solve, or bring them together in one growth program.
Service / 01
GTM Strategy and Planning
Teams with no plan for the next 90 days.
We audit the market, narrative, funnel, and current channel performance to find the actual constraint, then build the KPI tree and the launch sequence around it.
- What you get
- A 90-day roadmap with owners, channel roles, and targets per week.
- What we measure
- Time to launch, channel mix, cost per acquired user
Service / 02
Creator and KOL Marketing
Teams buying posts that do not convert.
We recruit creators who use the product rather than creators with reach, pay them against what their audience does rather than per post, and run clipper networks, ambassador programs, and engagement pods alongside.
- What you get
- A vetted creator roster with performance-linked terms and per-creator attribution.
- What we measure
- Cost per funded wallet, creator-attributed volume, repeat rate
Service / 03
Social and Community Growth
Teams whose Telegram has gone quiet and whose posts are getting forty likes.
Daily posting, quest and campaign mechanics, moderation across time zones, and the product loops that give people a reason to come back and a reason to bring someone with them.
- What you get
- A staffed content and community operation with a weekly calendar.
- What we measure
- Daily active members, campaign completion rate, referral rate
Service / 04
Growth Hacking and Distribution
Teams whose growth stops the moment the campaign budget does.
Segmented outbound at scale, wallet and social list building, social listening, partnership development, and the product loops that make one user recruit the next one.
- What you get
- A running outbound operation, a partner pipeline, and a loop that keeps working after the campaign ends.
- What we measure
- Partner-sourced users, referral rate, cost per acquired user once paid stops
Service / 05
Search and AI Discoverability
Teams that do not come up when someone searches the category, or asks an AI about it.
SEO, generative engine optimisation, authority backlinks, and Reddit. The channel that keeps delivering after the campaign budget stops.
- What you get
- Ranked pages, citations in AI answers, and a backlink inventory you own.
- What we measure
- Category term rankings, AI answer citations, organic funded wallets
Service / 06
PR and Earned Media
Teams that need third-party credibility before an exchange or an institution takes them seriously.
Launch waves across 320+ outlets, an ongoing earned media retainer, and founder platform building.
- What you get
- Tier-one placements, a launch wave timed to your milestone, and coverage that becomes citations later.
- What we measure
- Tier-one placements, share of category coverage, referral traffic
Service / 07
Performance Marketing and Paid Acquisition
Teams spending on ads that cannot be tied to a wallet.
We build the tracking before the first campaign goes live, buy on the networks that will actually accept crypto creative, and report cost per funded wallet instead of cost per click.
- What you get
- Wallet-level attribution and a live spend dashboard.
- What we measure
- Cost per funded wallet, deposit rate, blended CAC
The team
The Surgence Labs Team
40+ full-time operators across Dubai, Bangkok, Singapore, Seoul, and New York, covering 18 hours of every day. Regional teams run local narrative and creator relationships, backed by a network of 3,000+ creators and 2,000+ communities.
01
40+
Full-time operators
02
5
Markets
03
18
Hours of coverage per day
04
100+
Programs run since 2022
05
6
Core disciplines
Julian Stafford
Co-Founder and CEO
Leads new business, pricing, and senior client relationships. Previously Neara and Deloitte.
Vinh Nguyen
Co-Founder
Owns client relationships and account revenue across the existing book.
Strategy, content, creators, community, paid, and design, staffed across the same operating system.
FAQ
Frequently Asked Questions
Fit, measurement, process, and cost, answered before a proposal is written.
Our Web3 marketing agency model creates the most leverage for teams with a real product, a launch or growth window inside 90 days, and at least $15K per month available for execution. Earlier teams can use the GTM guide to build the runway before engaging an operating team.
We measure the numbers that matter to your business: wallets, TVL, trading volume, revenue, and retention. Targets are agreed with you before any work starts. That focus has driven $2B in TVL and $10B in perps volume across 100+ programs.
We review your stage, market story, current funnel, launch timing, and primary growth constraint. You leave with a written gap analysis covering the highest-priority risks and next moves, whether or not we work together.
We work as an extension of your team. A dedicated group of 5 to 10 specialists runs the channels you need and works on your account every day, while your team keeps product, founder, and stakeholder context. You deal directly with the people doing the work.
A full-service engagement typically ranges from $15K to $100K+ per month. Scope depends on the launch window, markets, specialist coverage, media and creator spend, and whether Surgence owns strategy, execution, or both.
Get started
Book a Free 30-Minute GTM Working Session
The session takes 30 minutes and costs nothing. We go through your market story, funnel, and next moves, and you leave with a written GTM gap analysis whether or not we work together.