Surgence Labs logo
AboutCase StudiesBlog
Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence

Surgence Labs

The crypto marketing agency behind $2B in TVL, $10B in perps volume, and 200,000 new holders.

Since 2022, Surgence has delivered 100+ growth programs for funded Web3 teams, driving $200M in TVL in three months, $100M in weekly trading volume, and 3 million monthly users. Launching in the next 90 days? Let’s talk.

Trusted By

Leading Institutions and Ecosystems across Blockchain, Cryptocurrency, and AI.

Arbitrum
Binance
Immutable
LINE FRIENDS
Polygon
Lotte

Launching into APAC? Our Singapore team covers MAS advertising rules, TOKEN2049 activation and regional KOL distribution.

Singapore · TOKEN2049 week · 07 October 2026

Surgence Labs Hosts the Convergence Mixer at TOKEN2049 Singapore

An open mixer for founders, operators, investors, and ecosystem leaders. Registration is reviewed before approval.

Convergence by Surgence Labs against the Singapore skyline

01 · Open mixer

Convergence Mixer

07 October, 7 PM onwards

300 attendees across perp DEXs, prediction markets, exchanges, infrastructure, and funds. No panels, no sponsor presentations, no stage. Registration is open and reviewed by our team.

  • 300 expected
  • Venue shared on approval
  • Reviewed registration
Register on Luma

Client updates

Recent Wins from Our Client Portfolio

Campaign results, product launches, and creator distribution from Surgence Labs programs running now. Updated weekly.

Your browser does not support embedded video.

Video case study · 01:46

Field noteUpdated weekly

Video case study

Goldfish: from 4K to 60K+ followers

The Goldfish build from scope to delivery in under two minutes. What we ran, in what order, and what it produced.

Updates from live client and Surgence programs.

Field noteUpdated weekly

Client Milestone

Jupiter Gacha Clears $20M Volume in Under 10 Days

Surgence Labs is working closely with Jupiter Exchange on the launch of Jupiter Gacha, which has generated over $20M in volume in under 10 days. Tokenized cards are scaling fast, and Jupiter is at the front of it.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

CLIENT MILESTONE

IOPn Launches the UAE's First Sovereign AI Data Center

Surgence client IOPn brought the UAE's first sovereign AI data center live through Siada, running NVIDIA B200 GPUs inside Innovation City, Ras Al Khaimah.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

SEO

Ranking when the market is crowded

A casino and a stockbroker own the search term “stake gold,” yet our client still ranks on page one. A look at what focused SEO and GEO execution can achieve in a competitive market.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

Strategic Partnership

Surgence Labs Joins the Circle Alliance Program

Surgence Labs is now an official member of the Circle Alliance Program, joining Circle's curated global network of partners building the infrastructure for the new internet financial system.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

Volume Milestone

PredictStreet Crosses $100M Weekly Volume

PredictStreet cleared $100M+ in volume over seven days, placing it sixth by volume across all prediction markets. Surgence ran the creator recruitment and launch sequencing behind the push across three months.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

CLIENT MILESTONE

PredictStreet Hits Top 6 Prediction Markets by Volume

PredictStreet cleared $100M+ in volume over seven days, placing it sixth by volume across all prediction markets. Surgence ran the creator recruitment and launch sequencing behind the push across three months.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

Finance

Over $1.2B TVL achieved for our client Falcon Finance

Surgence has partnered with Falcon Finance to launch a full-stack GTM campaign achieving #1 mindshare on Kaito.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

CLIENT LAUNCH

Mey Real opens rental income tokens to retail

Surgence Labs is helping Mey Real launch its rental PTO, following a sold-out PTO 1 that raised $100,000.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

PARTNER MILESTONE

Nodiens Crosses 70K Pre-Registrations

Surgence Labs is proud to support partner Nodiens on crossing 70,000+ pre-registrations. Nodiens brings onchain data, sentiment, and market signals into one integrated layer for traders, funds, and protocols.

Updates from live client and Surgence programs.

Read the full update
Field noteUpdated weekly

Ethgas

Surgence Labs has partnered with ETHGas to make Ethereum real-time

Julian Stafford (CEO, Surgence Labs) sits with Kevin Lepsoe (CEO, ETHGas) to discuss one of the fastest growing infrastructure projects securing $13B in TVL.

Updates from live client and Surgence programs.

Read the full update

Client case studies

Surgence Labs Client Case Studies

Three crypto marketing programs across perpetuals, stablecoins, and DeFi. Each case gives the constraint we were hired to solve, the system we deployed, and the commercial result with its baseline and time window.

Selected from 100+ programs since 2022

Active case · 01 / 03

StandX

Constraint

A perpetuals exchange with no traders and no liquidity, the cold start problem every perp DEX faces.

What we ran

We recruited creators who actually trade rather than creators with reach, paid them against the volume their audiences generated instead of per post, and timed incentive campaigns to the BNB Chain and Solana launches.

$0 to $200M

Peak TVL, 3 months

$2.04B

Cumulative perps volume, 3 months

Read the full case study
Campaign evidenceDeFi · Perp DEX
Client resultSwitch cases above
StandX
Falcon Finance
ORBT Protocol
Arbitrum
Polygon
Immutable

The growth offering

Surgence Labs
Growth Programs

Choose the program for your next milestone. Build it with the services your team needs.

Explore the services
01 / ProgramOngoing program

Full Stack

One embedded team. Every growth channel.

Strategy, creator distribution, social and community, search, and earned media, sequenced against one roadmap and a shared KPI framework.

Explore the full program
02 / Program12 weeks

Token Launch

Teams with a dated TGE and demand not yet built.

The pre-TGE narrative, listing and exchange comms, the points or airdrop mechanic, and the 30 days after launch when most projects go quiet.

Explore this program
03 / Program8 to 16 weeks

Point Campaign

Teams whose incentive spend buys deposits that leave the week after.

Points mechanics weighted so that the actions which earn are the actions that grow the number you care about, with tiers and badges that hold users through the gap between deposit and distribution.

Explore this program
04 / Program6 to 12 weeks

Product Launches

Teams shipping a product to an audience that does not exist yet.

Positioning, the launch sequence, creator and press timed to the same date, and the conversion path from announcement to first transaction.

Explore this program

Best fit: live or near-launch teams with a window inside 90 days and $15K per month for execution.

Earlier stage? Start with the GTM guide

The services
behind the program.

Seven disciplines. Start with the constraint you need to solve, or bring them together in one growth program.

Specialist teams.
One connected growth strategy.

Service / 01

GTM Strategy and Planning

Teams with no plan for the next 90 days.

We audit the market, narrative, funnel, and current channel performance to find the actual constraint, then build the KPI tree and the launch sequence around it.

What you get
A 90-day roadmap with owners, channel roles, and targets per week.
What we measure
Time to launch, channel mix, cost per acquired user
Review the GTM program

Service / 02

Creator and KOL Marketing

Teams buying posts that do not convert.

We recruit creators who use the product rather than creators with reach, pay them against what their audience does rather than per post, and run clipper networks, ambassador programs, and engagement pods alongside.

What you get
A vetted creator roster with performance-linked terms and per-creator attribution.
What we measure
Cost per funded wallet, creator-attributed volume, repeat rate
See creator distribution

Service / 03

Social and Community Growth

Teams whose Telegram has gone quiet and whose posts are getting forty likes.

Daily posting, quest and campaign mechanics, moderation across time zones, and the product loops that give people a reason to come back and a reason to bring someone with them.

What you get
A staffed content and community operation with a weekly calendar.
What we measure
Daily active members, campaign completion rate, referral rate
See social and community

Service / 04

Growth Hacking and Distribution

Teams whose growth stops the moment the campaign budget does.

Segmented outbound at scale, wallet and social list building, social listening, partnership development, and the product loops that make one user recruit the next one.

What you get
A running outbound operation, a partner pipeline, and a loop that keeps working after the campaign ends.
What we measure
Partner-sourced users, referral rate, cost per acquired user once paid stops
See distribution systems

Service / 05

Search and AI Discoverability

Teams that do not come up when someone searches the category, or asks an AI about it.

SEO, generative engine optimisation, authority backlinks, and Reddit. The channel that keeps delivering after the campaign budget stops.

What you get
Ranked pages, citations in AI answers, and a backlink inventory you own.
What we measure
Category term rankings, AI answer citations, organic funded wallets
See search and discoverability

Service / 06

PR and Earned Media

Teams that need third-party credibility before an exchange or an institution takes them seriously.

Launch waves across 320+ outlets, an ongoing earned media retainer, and founder platform building.

What you get
Tier-one placements, a launch wave timed to your milestone, and coverage that becomes citations later.
What we measure
Tier-one placements, share of category coverage, referral traffic
See earned media

Service / 07

Performance Marketing and Paid Acquisition

Teams spending on ads that cannot be tied to a wallet.

We build the tracking before the first campaign goes live, buy on the networks that will actually accept crypto creative, and report cost per funded wallet instead of cost per click.

What you get
Wallet-level attribution and a live spend dashboard.
What we measure
Cost per funded wallet, deposit rate, blended CAC
See performance marketing

The team

The Surgence Labs Team

40+ full-time operators across Dubai, Bangkok, Singapore, Seoul, and New York, covering 18 hours of every day. Regional teams run local narrative and creator relationships, backed by a network of 3,000+ creators and 2,000+ communities.

01

40+

Full-time operators

02

5

Markets

03

18

Hours of coverage per day

04

100+

Programs run since 2022

05

6

Core disciplines

Surgence Labs operators working from a shared production desk
Julian Stafford

Julian Stafford

Co-Founder and CEO

Leads new business, pricing, and senior client relationships. Previously Neara and Deloitte.

Vinh Nguyen

Vinh Nguyen

Co-Founder

Owns client relationships and account revenue across the existing book.

Strategy, content, creators, community, paid, and design, staffed across the same operating system.

FAQ

Frequently Asked Questions

Fit, measurement, process, and cost, answered before a proposal is written.

01

Which projects are the strongest fit?

Our Web3 marketing agency model creates the most leverage for teams with a real product, a launch or growth window inside 90 days, and at least $15K per month available for execution. Earlier teams can use the GTM guide to build the runway before engaging an operating team.

02

How do you measure success?

We measure the numbers that matter to your business: wallets, TVL, trading volume, revenue, and retention. Targets are agreed with you before any work starts. That focus has driven $2B in TVL and $10B in perps volume across 100+ programs.

03

What happens in the GTM working session?

We review your stage, market story, current funnel, launch timing, and primary growth constraint. You leave with a written gap analysis covering the highest-priority risks and next moves, whether or not we work together.

04

How does Surgence work with an internal team?

We work as an extension of your team. A dedicated group of 5 to 10 specialists runs the channels you need and works on your account every day, while your team keeps product, founder, and stakeholder context. You deal directly with the people doing the work.

05

What does an engagement usually cost?

A full-service engagement typically ranges from $15K to $100K+ per month. Scope depends on the launch window, markets, specialist coverage, media and creator spend, and whether Surgence owns strategy, execution, or both.

Our Web3 marketing agency model creates the most leverage for teams with a real product, a launch or growth window inside 90 days, and at least $15K per month available for execution. Earlier teams can use the GTM guide to build the runway before engaging an operating team.

We measure the numbers that matter to your business: wallets, TVL, trading volume, revenue, and retention. Targets are agreed with you before any work starts. That focus has driven $2B in TVL and $10B in perps volume across 100+ programs.

We review your stage, market story, current funnel, launch timing, and primary growth constraint. You leave with a written gap analysis covering the highest-priority risks and next moves, whether or not we work together.

We work as an extension of your team. A dedicated group of 5 to 10 specialists runs the channels you need and works on your account every day, while your team keeps product, founder, and stakeholder context. You deal directly with the people doing the work.

A full-service engagement typically ranges from $15K to $100K+ per month. Scope depends on the launch window, markets, specialist coverage, media and creator spend, and whether Surgence owns strategy, execution, or both.

Get started

Book a Free 30-Minute GTM Working Session

The session takes 30 minutes and costs nothing. We go through your market story, funnel, and next moves, and you leave with a written GTM gap analysis whether or not we work together.

Or send a project brief

Project brief

Give us the context before the call.

We use your stage, objective, budget, and timing to route you to the right next step.

01 Fit02 Contact
Best fit: live or near-launch teams investing at least $15K per month and starting within 90 days.

Surgence Labs logo

Leading Web3 marketing agency & GTM partner. We transform projects from concept to market dominance.

ruthy@surgence.io

Company

  • About Us
  • Case Studies
  • Blog
  • Guide
  • Podcast
  • Contact Us

Services

  • All Services
  • GTM Program
  • Performance Marketing
  • Crypto Marketing
  • Social Media
  • Influencer Marketing
  • Token Marketing

Industries

  • All Industries
  • DeFi Protocols
  • Web3 Gaming
  • Crypto Neobanks
  • Layer 1 & 2
  • AI & Agent Platforms

Locations

  • Dubai
  • New York
  • Australia
  • South Korea
  • Singapore

Surgence is a registered trademark

© 2026 Surgence Labs