DeFi & capital intelligence
ORBT Protocol
Wallet history became a product-led growth engine.
70,000+DeFi Score cards shared
200,000+ net new followers
Surgence / Growth practice
Wallets & identity.
From install to active use.
Help people fund a wallet, make their first transaction, and return with confidence. Connect product education, dApp partnerships, and identity programs to useful onchain activity.
Onchain reputation in practice
All client workThe growth mandate
What needs to move?
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Make the first useful transaction easier.
Connect store discovery and partner referrals to funding and first use. Measure where onboarding loses people and tailor the campaign to the action your wallet enables.
Measured by
Funded wallets · First transactions · Acquisition cost
The work behind it
- App Store optimization (ASO) and paid mobile (Apple Search Ads, Meta, TikTok, Google App campaigns)
- dApp partnership BD and embed-by-default integrations
- Embedded-wallet SDK distribution through consumer apps
- Referral and ambassador programs
- Regional creator desks and language-localized campaigns
- Install-to-funded-wallet activation sequences
The objective / 02
Explain security in language users can act on.
Bring recovery, transaction previews, and permissions into the product story. Support adoption with clear education and an incident-response communications plan.
Measured by
Recovery setup · Safety-content engagement · Support themes
The work behind it
- Transaction-simulation and pre-execution UX messaging
- MPC, passkey, and social-recovery narrative architecture
- Drainer-detection partnerships (Blowfish, Wallet Guard, Pocket Universe)
- Allowance-management content and tooling launches
- Tier-1 financial PR (Bloomberg, Reuters, FT, The Block, CoinDesk)
- Incident-response playbook and crisis comms
The objective / 03
Turn chain support into a launch opportunity.
Coordinate network, bridge, and dApp partners around each rollout. Show users what the new integration lets them do, then track whether they do it again.
Measured by
Integration referrals · Cross-chain activity · Returning wallets
The work behind it
- New-chain support launches as co-marketing events
- Bridge, intent-layer, and aggregator BD
- Multi-chain campaign architecture (EVM + SVM + Move + Cosmos)
- Unified-balance and intent-UX positioning
- Chain-by-chain creator and KOL desks
- L2 and app-chain ecosystem co-marketing
The objective / 04
Make reputation worth participating in.
Connect attestations, profiles, and shareable credentials to a useful product experience. Community and contributor programs help participation continue beyond the first claim.
Measured by
Attestations · Profile activation · Returning participants
The work behind it
- ENS, Farcaster, Lens, World ID, Polygon ID integration narrative
- Attestation and sybil-resistance partnerships (Galxe, Gitcoin Passport, EAS)
- Onchain-reputation campaigns and shareable badge mechanics
- Discord, Telegram, and Farcaster community ops
- Ambassador and contributor programs
- Sentiment monitoring and crisis response
Product fit
Different ways in.
One useful next action.
An embedded wallet needs distribution through apps. An identity network needs participation and integrations. We shape the growth plan around your users and product.
01
Consumer wallets
- Self-custody wallets
- Multi-chain wallets
- Hardware wallets
- Privacy wallets
02
Account experiences
- Smart-account / AA wallets
- MPC wallets
- Passkey wallets
- In-app wallets
03
Developer infrastructure
- Embedded wallet SDKs
- Wallet-as-a-service
04
Identity & reputation
- Identity protocols
- Attestation networks
- Onchain reputation
- Sybil-resistance providers
Working together
From diagnosis
to distribution.
One roadmap connects the install funnel, trust communications, partner distribution, and identity programs. We review wallet activity to decide what should grow next.
Inside the GTM program- 01
Week 1 to 2
Discovery & Audit
Deep audit on your wallet or identity protocol: installs, funded wallets, signed-transaction cohorts, ASO posture, App Store ratings, dApp integrations, drainer-incident exposure, sentiment, and competitor benchmarking. You receive a dated growth-gap report with the top three levers ranked by expected impact.
DeliverableWallet activation and trust audit
- 02
Week 2 to 4
Strategy & GTM Design
Custom GTM playbook covering trust narrative, channel mix, dApp-partnership pipeline, multi-chain rollout, identity-integration roadmap, and quarterly KPI framework.
DeliverableWallet and identity GTM roadmap
- 03
Week 4 onwards
Execution & Distribution
40+ specialists run the system in parallel. ASO and paid scale, dApp partnerships activate, multi-chain campaigns launch, identity integrations ship, security narratives place, and financial PR confirms.
DeliverablePartner and product activation campaigns
- 04
Ongoing
Optimization & Scaling
Weekly tracking on funded wallets, signed transactions, cross-chain activity, attestation count, recovery setup, ratings, and retention. Underperforming channels get cut. Winning loops get scaled. Monthly board-ready reporting.
DeliverableWallet and identity cohort report
From the client side
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community on-chain value.”
Before we begin.
The practical details, from scope to measurement.
What kinds of wallets and identity protocols do you work with?
Self-custody wallets (EVM, SVM, Move, Cosmos), smart-account / AA wallets, MPC wallets, passkey wallets, hardware wallets, embedded wallet SDKs (Privy, Dynamic, Magic, Web3Auth), in-app wallets, multi-chain wallets, privacy wallets, identity protocols, attestation networks (EAS, Galxe), onchain reputation, sybil-resistance providers, and wallet-as-a-service platforms.
How is marketing a wallet different from marketing a regular crypto product?
The buyer is a consumer. ASO, App Store ratings, paid mobile, and dApp partnerships matter more than KOL desks and analyst desks. The funnel ends in a funded wallet and a signed transaction, not a wallet connection on a landing page.
Can you actually move active wallets, or just installs?
Yes. We track funded wallets, signed-transaction cohorts, cross-chain activity, attestation count, and 30 / 90-day retention. Wallet KOLs are vetted by signed-transaction history.
Do you handle dApp partnership BD and embedded-wallet distribution?
Yes. We design dApp-partnership pipelines that drop users into your wallet by default, run embedded-wallet SDK distribution programs through consumer apps, and ship co-marketing for each integration launch.
How do you handle the post-drainer narrative?
We architect trust narrative around real safety primitives: transaction simulation, pre-execution checks, MPC custody, passkey recovery, social recovery, drainer-detection partnerships, and incident-response playbooks. We design press posture that survives the next phishing cycle.
How long until we see wallet growth?
ASO and acquisition signal in 30 to 45 days. dApp-partnership impact in 60 to 120 days. Trust-narrative and tier-1 PR cycles run 60 to 180 days. Sustainable retention compounds over quarters.
Which channels actually drive wallet and identity growth right now?
ASO and paid mobile, dApp-partnership BD, embedded-wallet SDK distribution, regional creator desks, referral systems, drainer-detection co-marketing, identity-attestation integrations, and earned coverage in tier-1 financial and crypto press.
How do you measure ROI?
Funded wallets, signed-transaction cohorts, cross-chain activity, attestation count, recovery setup rate, App Store rating, install-to-funded-wallet rate, and 30 / 90-day retention. Monthly reporting structured so your CFO and your security lead can both defend the spend.
Your next growth cycle
Let’s find your
next move.
Bring your wallet or identity product, onboarding funnel, and next integration. We’ll identify how to turn discovery into recurring use.