DeFi & capital intelligence
ORBT Protocol
Wallet history became a product-led growth engine.
70,000+DeFi Score cards shared
200,000+ net new followers
Surgence / Growth practice
Crypto Wallet GTM Program
Help people fund a wallet, make their first transaction, and return with confidence. Connect product education, dApp partnerships, and identity programs to useful onchain activity.
Wallet and Identity Case Studies
All client workThe growth mandate
What We Grow
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Wallet Activation
Connect store discovery and partner referrals to funding and first use. Measure where onboarding loses people and tailor the campaign to the action your wallet enables.
Measured by
Funded wallets · First transactions · Returning wallets
The work behind it
- App Store optimization (ASO) and paid mobile (Apple Search Ads, Meta, TikTok, Google App campaigns)
- dApp partnership BD and embed-by-default integrations
- Embedded-wallet SDK distribution through consumer apps
- Referral and ambassador programs
- Regional creator teams and language-localized campaigns
- Install-to-funded-wallet activation sequences
The objective / 02
Wallet Trust and Safety Education
Bring recovery, transaction previews, and permissions into the product story. Support adoption with clear education and an incident-response communications plan.
Measured by
Recovery setup · Safety-content engagement · Support themes
The work behind it
- Messaging for transaction previews and safety features
- MPC, passkey, and social-recovery narrative architecture
- Security education content and incident communications
- Allowance-management content and tooling launches
- Press and analyst outreach
- Incident-response playbook and crisis comms
The objective / 03
Cross-Chain Growth Campaigns
Coordinate network, bridge, and dApp partners around each rollout. Show users what the new integration lets them do, then track whether they do it again.
Measured by
Integration referrals · Cross-chain activity · Returning wallets
The work behind it
- New-chain support launches as co-marketing events
- Bridge, intent-layer, and aggregator BD
- Multi-chain campaign architecture (EVM + SVM + Move + Cosmos)
- Unified-balance and intent-UX positioning
- Chain-by-chain creator teams
- L2 and app-chain ecosystem co-marketing
The objective / 04
Identity and Community Programs
Connect attestations, profiles, and shareable credentials to a useful product experience. Community and contributor programs help participation continue beyond the first claim.
Measured by
Attestations · Profile activation · Returning participants
The work behind it
- Integration launch content for identity protocols
- Attestation partner launches and co-marketing
- Onchain-reputation campaigns and shareable badge mechanics
- Discord, Telegram, and Farcaster community ops
- Ambassador and contributor programs
- Sentiment monitoring and crisis response
Product fit
Wallet and Identity Segments We Work With
An embedded wallet needs distribution through apps. An identity network needs participation and integrations. We shape the growth plan around your users and product.
01
Consumer wallets
- Self-custody wallets
- Multi-chain wallets
- Hardware wallets
- Privacy wallets
02
Account experiences
- Smart-account / AA wallets
- MPC wallets
- Passkey wallets
- In-app wallets
03
Developer infrastructure
- Embedded wallet SDKs
- Wallet-as-a-service
04
Identity & reputation
- Identity protocols
- Attestation networks
- Onchain reputation
- Sybil-resistance providers
Working together
How the Program Runs
One roadmap connects the install funnel, trust communications, partner distribution, and identity programs. We review wallet activity to decide what should grow next.
Inside the GTM program- 01
Week 1 to 2
Discovery & Audit
Deep audit on your wallet or identity protocol: installs, funded wallets, signed-transaction cohorts, ASO posture, App Store ratings, dApp integrations, drainer-incident exposure, sentiment, and competitor benchmarking. You receive a dated growth-gap report.
DeliverableWallet activation and trust audit
- 02
Week 1 to 4
Strategy & GTM Design
Custom GTM playbook covering trust narrative, channel mix, dApp-partnership pipeline, multi-chain rollout, identity-integration roadmap, and quarterly KPI framework.
DeliverableWallet and identity GTM roadmap
- 03
Week 1 onwards
Execution & Distribution
40+ specialists run the system in parallel. ASO and paid scale, dApp partnerships activate, multi-chain campaigns launch, identity integrations ship, security content ships, and press outreach opens. One shared group chat, one weekly planning call, one roadmap.
DeliverablePartner and product activation campaigns
- 04
Ongoing
Optimization & Scaling
Weekly tracking on funded wallets, signed transactions, cross-chain activity, attestation count, recovery setup, ratings, and retention. Underperforming channels get cut. Winning loops get scaled. Monthly reporting.
DeliverableWallet and identity cohort report
From the client side
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community onchain value.”
Frequently Asked Questions
The practical details, from scope to measurement.
What kinds of wallets and identity protocols do you work with?
Self-custody wallets (EVM, SVM, Move, Cosmos), smart-account / AA wallets, MPC wallets, passkey wallets, hardware wallets, embedded wallet SDKs, in-app wallets, multi-chain wallets, privacy wallets, identity protocols, attestation networks, onchain reputation, sybil-resistance providers, and wallet-as-a-service platforms.
How is marketing a wallet different from marketing a regular crypto product?
Wallet buyers are everyday consumers. App Store optimization, paid mobile and dApp partnerships matter more than analyst coverage. The funnel ends in a funded wallet and a signed transaction.
Can you actually move active wallets, or just installs?
Yes. We track funded wallets, signed-transaction cohorts, cross-chain activity, attestation count, and returning wallets. We choose wallet creators on the downloads and funded wallets their audiences produce.
Do you handle dApp partnership BD and embedded-wallet distribution?
Yes. We design dApp-partnership pipelines that drop users into your wallet by default, run embedded-wallet SDK distribution programs through consumer apps, and ship co-marketing for each integration launch.
How do you handle the post-drainer narrative?
We explain your wallet's safety features in plain language: transaction previews, recovery options and security alerts. We prepare an incident communications plan so your team can respond quickly.
How long until we see wallet growth?
ASO and acquisition signal in 30 to 45 days. dApp-partnership impact in 60 to 120 days. Trust messaging and press cycles run 60 to 180 days. Sustainable retention compounds over quarters.
Which channels actually drive wallet and identity growth right now?
ASO and paid mobile, dApp-partnership BD, embedded-wallet SDK distribution, regional creator teams, referral systems, identity-attestation integrations, and earned coverage in financial and crypto press.
How do you measure ROI?
Funded wallets, signed-transaction cohorts, cross-chain activity, attestation count, recovery setup rate, App Store rating, install-to-funded-wallet rate, and returning wallets. Monthly reporting covers installs, funded wallets and signed transactions.
Your next growth cycle
Book an Intro Call
Bring your wallet or identity product, onboarding funnel, and next integration. We’ll identify how to turn discovery into recurring use.