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Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence
Fast Protocol web3 brand launch campaign
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Fast Protocol logoL1/L2/infraCase study

Fast Protocol: Zero to 65K Followers and $25M RPC Volume in 30 Days

MEV-sharing protocol and RPC for Ethereum (Primev) · L1/L2/infra · One Year

GTM ProgramSocial MediaInfluencer MarketingGrowth HackingCommunity ManagementToken MarketingPerformance MarketingDevelopmentDesign and Animations

How Surgence named, branded and launched Fast Protocol from zero: 65K X followers in 30 days and $25M RPC volume in two weeks.

$25M

RPC volume in two weeks

0 to 65K

X followers in 30 days

55K

Genesis SBT mints

Starting point

Primev turned its mev-commit and FAST RPC into a standalone protocol and brand. It launched from zero: no brand, no audience and no on-chain users.

How we grew Fast Protocol: the play

We made usage the thing people competed on. Every user minted a Genesis SBT and climbed public RPC leaderboards, so the launch spread through real transactions, not just follows.

  1. 01

    Built the brand, name and narrative from zero, then launched it with a coordinated creator wave on day one.

  2. 02

    Launched the Genesis SBT identity mint as the entry point for the whole community.

  3. 03

    Ran RPC leaderboards that ranked real usage, so users pulled their own networks in to climb.

  4. 04

    Ran creator-led education content across crypto X explaining what FAST RPC does and why to switch.

  5. 05

    Pushed the launch through social media, email blasts and articles at once.

Results

  • 90,000 Discord members

  • 150,000+ transactions

  • 60,000 wallet setups

Social proof

View original post on X ↗
View original post on X ↗
View original post on X ↗

What Fast Protocol says

“We launched Fast with no brand and no audience. Surgence built the brand and the social media from scratch, and because usage was the thing people competed on, the followers came with real transactions attached.”
Fast Protocol team
Fast Protocol logo

Explore Fast Protocol

Website

fastprotocol.io

Explore the project

On X

@Fast_Protocol

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