Bluff: 600,000+ Sign-Ups and 60,000 Daily Active Users
Crypto casino and poker platform · Consumer app · Six Months
How Surgence launched Bluff's crypto casino with creators paid on results: 150,000 sign-ups in 8 days, 600,000+ total and 60,000 daily users.
600,000+
total sign-ups
60,000
daily active users
150,000
sign-ups in the first 8 days
Starting point
Bluff was launching a crypto casino and poker product into a crowded market where most users are farmed once and never return. It needed real sign-ups that stayed.
How we grew Bluff: the play
Performance-based influencer marketing: we paid creators on sign-ups and retention, not on posts, so the creators who stayed were the ones bringing players who stayed.
- 01
Built a performance creator programme with payouts tied to verified sign-ups and retained players.
- 02
Launched a points programme so early users had a reason to come back daily.
- 03
Ran the launch window as one coordinated push across creators, points and Bluff's own channels: 100,000+ sign-ups in 48 hours.
Results
100,000+ sign-ups in the first 48 hours
150,000 sign-ups in 8 days
600,000+ total sign-ups
60,000 daily active users
What Bluff says
“Paying creators on results instead of posts changed who wanted to work with us. Surgence's creator programme brought players who stayed, and that showed up in our daily actives.”
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