Bluff / Case study
Bluff: 600,000+ Sign-Ups and 60,000 Daily Active Users
How Surgence launched Bluff's crypto casino with a creator program that paid on verified sign-ups: 150,000 sign-ups in 8 days, 600,000+ total and 60,000 daily users.
- total sign-ups
- 600,000+
- daily active users
- 60,000
- sign-ups in the first 8 days
- 150,000
The Starting Point
Bluff was launching a crypto casino and poker product into a crowded market where most users are farmed once and never return. It needed real sign-ups that stayed.
How We Grew Bluff
Performance-based creator marketing. The creators were paid on verified sign-ups and retained players, so the creators who stayed were the ones bringing players who stayed. That was how the creators were paid. Surgence's own fee is flat.
Built a performance creator program with payouts tied to verified sign-ups and retained players.
Launched a points program so early users had a reason to come back daily.
Ran the launch window as one coordinated push across creators, points and Bluff's own channels: 100,000+ sign-ups in 48 hours.
The Results
- 100,000+ sign-ups in the first 48 hours
- 150,000 sign-ups in 8 days
- 600,000+ total sign-ups
- 60,000 daily active users
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Bluff Said
“Paying creators on results instead of posts changed who wanted to work with us. Surgence's creator programme brought players who stayed, and that showed up in our daily actives.”
For Your Project
Run This Playbook for Your Project
The same team and engine that grew Bluff runs every Surgence Labs program. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.