LINE FRIENDS (WADE Friends) / Case study
LINE FRIENDS: $1M+ in NFT Sales and the #1 Trending Web3 IP of 2024
How Surgence took LINE FRIENDS' WADE Friends IP global in Web3: $1M+ in NFT sales, 300,000+ community and the #1 trending Web3 IP of 2024.
- NFT sales
- $1M+
- community members
- 300,000+
- trending Web3 IP of 2024
- #1
The Starting Point
LINE FRIENDS is one of Asia's biggest character brands. WADE Friends, its Web3 IP built with WADESIDE, needed a global Web3 audience and a sale that matched the size of the brand.
How We Grew LINE FRIENDS (WADE Friends)
We launched WADE Friends through the WADESIDE INO, which brought LINE FRIENDS together with Animoca Brands, Azuki and other partner communities, so each partner's holders became WADE Friends' launch audience.
Built the INO launch with partner communities including LINE FRIENDS, Animoca Brands, Azuki and Dingaling.
Ran an ambassador and creator program so creators represented the IP to their own audiences.
Ran the private sale and mint as one coordinated push across X, Discord and partner channels.
Grew the IP globally after the sale with ongoing community and creator campaigns.
The Results
- #1 trending Web3 IP of 2024
- 300,000+ community members
- $1M+ in NFT sales
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What LINE FRIENDS (WADE Friends) Said
“WADE Friends needed a Web3 launch as big as the LINE FRIENDS name. Surgence brought the right partners and creators to the table, and the IP became the most talked about in Web3 that year.”
For Your Project
Run This Playbook for Your Project
The same team and engine that grew LINE FRIENDS (WADE Friends) runs every Surgence Labs program. On a 30-minute call we review where you are and say what we would run first.
Lotte (Bellygom)Lotte Bellygom: $2M+ Web3 IP Revenue and 200,000+ Global Community
How Surgence launched Lotte's Bellygom IP into Web3: $2M+ in IP revenue, a 200,000+ global community and the #1 trending NFT project.
$2M+
revenue from the Web3 IP launch
Falcon FinanceFalcon Finance: $75M to $2.1B TVL in Six Months
How Surgence, a crypto marketing agency, took Falcon Finance from $75M to $2.1B TVL with 500+ communities, 300 creators and a points program.
$75M to $2.1B
TVL in six months
ETHGasETHGas: $2B All-Time-High FDV and 920K+ Community Members
How Surgence rebuilt ETHGas's brand and launched a viral Gas ID card that 2,000+ creators shared unpaid, driving a $2B FDV and 920K+ community members.
$2B
all-time-high FDV
Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.