LINE FRIENDS: $1M+ in NFT Sales and the #1 Trending Web3 IP of 2024
WADE Friends, a LINE FRIENDS Web3 IP launched with WADESIDE · Web2 brands
How Surgence took LINE FRIENDS' WADE Friends IP global in Web3: $1M+ in NFT sales, 300,000+ community and the #1 trending Web3 IP of 2024.
$1M+
NFT sales
300,000+
community members
#1
trending Web3 IP of 2024
Starting point
LINE FRIENDS is one of Asia's biggest character brands. WADE Friends, its Web3 IP built with WADESIDE, needed a global Web3 audience and a sale that matched the size of the brand.
How we grew LINE FRIENDS (WADE Friends): the play
We launched WADE Friends alongside the biggest names in Web3 IP: the WADESIDE INO brought LINE FRIENDS together with Animoca Brands, Azuki and other partner communities, so each partner's holders became WADE Friends' launch audience.
- 01
Built the INO launch with partner communities including LINE FRIENDS, Animoca Brands, Azuki and Dingaling.
- 02
Ran an ambassador and creator programme so KOLs represented the IP to their own audiences.
- 03
Ran the private sale and mint as one coordinated push across X, Discord and partner channels.
- 04
Grew the IP globally after the sale with ongoing community and creator campaigns.
Results
#1 trending Web3 IP of 2024
300,000+ community members
$1M+ in NFT sales
What LINE FRIENDS (WADE Friends) says
“WADE Friends needed a Web3 launch as big as the LINE FRIENDS name. Surgence brought the right partners and creators to the table, and the IP became the most talked about in Web3 that year.”
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