NFT Marketing Agency
We run the community, creator campaigns, mint communications and post-launch programs that turn a collection into one adoption system.
Planning a Korean launch? Surgence Labs runs Korean NFT launches through team members in Seoul, with local community channels and creator disclosure.
XOCIETY / actual client work
XOCIETY sold all 5,000 Frontier Avatars, then used the same community system to drive playtests and the sale of 250,000 Corporate Shares across 150+ guilds.
5,000
Frontier Avatars sold
The full XOCIETY collection of 5,000 Frontier Avatar NFTs sold out through a three-tier mint.
659 ETH
Organic volume
Generated by XOCIETY's Frontier Avatar collection.
250K
Corporate Shares sold
Sold across more than 150 guilds and communities.
1,000+ ETH
Space Kids volume
NFT activity generated through the Gomble Games program.
The holder loop
The launch is sequenced from the first impression to the reason a holder returns.
What's Included
Collector audience and launch plan
We map the collector audience around the access and utility the client has set, then build the launch plan, creator list and weekly reporting around it.
Audience model · Launch plan · Creator list · KPI tree
Creative and narrative system
The visual world, story, traits, and content system give the collection a recognizable place in the market.
Creative direction · Narrative · Reveal plan · Campaign assets
Community and distribution
Creators, allowlists, partners, community roles, and live programming are designed around qualified participation.
Creator campaign · Community program · Partner activations · Mint communications
Mint and retention
The launch is instrumented and the post-mint program keeps holders moving into product usage, access, and future releases.
Mint funnel · Attribution · Holder communication · Post-mint utility program
Surgence launch archive
Surgence Labs Client Case Studies
Plan the post-mint loop now
Book an Intro Call
01Do you support both art collections and utility NFTs?+
Yes. The strategy changes by product. Art-led collections need a strong creative world and collector thesis, while utility assets need a clear role inside access, identity, progression, or product usage.
02How early should marketing start?+
Eight to twelve weeks is a useful minimum for collection strategy, creative, community, partnerships, and a credible pre-mint funnel.
03Can you handle creator and allowlist campaigns?+
Yes. We plan and operate creator sourcing, briefs, partner allocations, allowlist mechanics, community programming, and launch coordination.
04What happens after mint?+
The post-mint plan should already be defined. We operate holder communications, product activation, utility releases, content, community roles, and the next campaign loop.