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Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence
Industries/Blockchain infrastructure
Surgence / Growth practice

Infrastructure growth.
From first call to scale.

Grow adoption for the infrastructure Web3 runs on. From a developer’s first API call to an operator’s first deployment.

Explore the program

Selected infrastructure engagements

All client work
Fast Protocol infrastructure campaign branding

MEV & RPC infrastructure

Fast Protocol

A new infrastructure network, launched from zero.

65,000X followers in 30 days

55,000 Genesis SBT mints

Mawari — The Immersive Compute Network

DePIN & immersive compute

Mawari

Qualified demand for a decentralized node network.

$6MNode sales

500,000 badge claims

Incentiv Layer 1 campaign artwork

Layer 1 & ecosystem growth

Incentiv

From testnet participation to mainnet readiness.

1.5M+Testnet users

300,000+ social growth

The growth mandate

What needs to move?

Choose your priority. See the work, channels, and measures behind it.

The objective / 01

Turn first calls into live integrations.

Help builders understand your infrastructure, try it, and ship with it. Connect documentation, technical content, SDK launches, and developer programs to the next step in their journey.

Measured by

Active developers · SDK installs · Live integrations

The work behind it

  • 01Docs audits, getting-started flows, and DX teardowns
  • 02SDK and API launch campaigns
  • 03Hackathon partnerships across ETHGlobal, EthCC, Devcon, Solana Breakpoint, and Dappcon
  • 04Dev-influencer and OSS-maintainer outreach
  • 05Technical content, benchmark publishing, and architecture deep-dives
  • 06Bounty programs and retroactive deployment incentives
Explore the full GTM program

The objective / 02

Bring the right operators on board.

Build an operator pipeline around technical fit, incentives, and clear onboarding. Connect validators, sequencers, indexers, and data providers to the network they can help grow.

Measured by

Qualified operators · Activations · Operator retention

The work behind it

  • 01Operator shortlist and BD intros
  • 02Incentive-program design and onboarding documentation
  • 03Validator and sequencer co-marketing
  • 04Indexer subgraph maintainer programs
  • 05Oracle data-provider partnerships
  • 06Operator retention and uptime reporting
Explore the full GTM program

The objective / 03

Give your benchmarks a bigger audience.

Make your technical advantage understandable and defensible. Turn reproducible benchmarks and architecture decisions into a story that reaches builders, analysts, and ecosystem partners.

Measured by

Technical reach · Qualified referrals · Ecosystem mindshare

The work behind it

  • 01Benchmark-led narrative architecture
  • 02Kaito mindshare campaigns and pre-TGE leaderboard pushes
  • 03Analyst-desk and research-house programs
  • 04Tier-1 PR across crypto, finance, and business press
  • 05Founder thought-leadership and conference keynote programs
  • 06Spaces, podcasts, and longform content distribution
Explore the full GTM program

The objective / 04

Keep builders building with you.

Carry launch activity into an active ecosystem. Contributor programs, technical communities, governance, and partner campaigns give developers and operators reasons to keep participating.

Measured by

Retained developers · Active contributors · Partner activity

The work behind it

  • 01Discord, Telegram, and Farcaster ecosystem ops
  • 02Builder ambassador and contributor programs
  • 03Validator and operator governance flows
  • 04Sentiment monitoring and crisis response
  • 05Cross-protocol partnership programs
Explore the full GTM program

Protocol fit

Built for your layer.
Connected to the ecosystem.

An RPC provider needs integrations. A compute network needs operators. Your infrastructure and its users shape the growth plan.

01

Data & access

  • RPC & node providers
  • Indexers
  • Oracles
  • Data availability layers
02

Execution & scaling

  • Sequencer markets
  • RaaS providers
  • Bridges
  • MEV infrastructure
  • ZK provers
03

Wallets & tooling

  • Wallet infrastructure
  • Account abstraction
  • MPC & cold storage
  • Developer tools
04

Networks & compute

  • Restaking infrastructure
  • DePIN compute

Working together

From diagnosis
to distribution.

One embedded team, from the first growth-gap report to the next scale decision. Weekly tracking connects the work to developers, integrations, and operators.

Inside the GTM program
  1. 01

    Week 1 to 2

    Discovery & Audit

    Deep audit on your infrastructure: developer activity, integration calls, operator count, benchmark posture, docs health, mindshare footprint, analyst coverage, and competitor benchmarking. You receive a dated growth-gap report with the top three levers ranked by expected impact.

    DeliverableGrowth-gap report

  2. 02

    Week 2 to 4

    Strategy & GTM Design

    Custom GTM playbook covering benchmark narrative, channel mix, hackathon calendar, operator-BD pipeline, integration roadmap, and quarterly KPI framework.

    DeliverableInfra GTM playbook

  3. 03

    Week 4 onwards

    Execution & Distribution

    40+ specialists run the system in parallel. Hackathons book, operator BD opens, benchmarks publish, analyst desks brief, technical content lands, conference keynotes confirm.

    DeliverableParallel launch tracks

  4. 04

    Ongoing

    Optimization & Scaling

    Weekly tracking on developers, integrations, operators, mindshare, and benchmark performance. Underperforming channels get cut. Winning loops get scaled. Monthly board-ready reporting.

    DeliverableBoard-ready reporting

From the client side

“
“Surgence Labs helped scale IOPn's Layer 1 into a leading ecosystem, driving real traction through smart positioning, community building, and full-funnel growth.”
Jimi Co-Founder, IOPn

Before we begin.

The practical details, from scope to measurement.

What kinds of blockchain infrastructure do you work with?

RPC and node providers, indexers, oracles, DA layers, sequencer markets, RaaS providers, bridges, MEV infrastructure, wallet infra, account abstraction, ZK provers, restaking infrastructure, DePIN compute, MPC / cold-storage, and dev-tool vendors.

Can you actually move developers, or just impressions?

Yes. We track active developers by week, integration calls, SDK installs, hackathon-to-deployment conversion, and docs-to-integration time. KOLs and dev-influencers are vetted by GitHub history.

Can you handle operator and validator BD?

Yes. We design and operate operator-acquisition pipelines: shortlist, intro, incentive structure, onboarding documentation, launch-day comms, and operator retention reporting.

Do you run hackathons and conference programs?

Yes. ETHGlobal, EthCC, Devcon, Solana Breakpoint, Dappcon, and regional hackathon circuits. Keynote pitches, sponsor packages, side-event hosting, and post-event ecosystem follow-up.

How do you handle benchmark publishing?

Benchmarks are our preferred content type for infra. We design methodology, run measurement or partner with independent benchmarkers, publish results with full reproducibility, distribute through analyst desks, and seed via dev-influencers.

How long until we see infrastructure growth?

Developer and mindshare signal in 30 to 45 days. Operator BD impact in 60 to 120 days. Benchmark-distribution cycles run 60 to 180 days.

Which channels actually drive infrastructure growth right now?

Developer-relations content, hackathon partnerships, dev-influencer outreach, benchmark publishing, Kaito mindshare, analyst-desk and research-house coverage, tier-1 PR, founder thought leadership, conference keynotes, and operator co-marketing.

How do you measure ROI?

Active developers, integration calls, operator count, validator stake, indexer queries, oracle updates, uptime SLA. Monthly reporting is structured so the foundation, the token holders, and the board can all defend the spend.

RPC and node providers, indexers, oracles, DA layers, sequencer markets, RaaS providers, bridges, MEV infrastructure, wallet infra, account abstraction, ZK provers, restaking infrastructure, DePIN compute, MPC / cold-storage, and dev-tool vendors.

Yes. We track active developers by week, integration calls, SDK installs, hackathon-to-deployment conversion, and docs-to-integration time. KOLs and dev-influencers are vetted by GitHub history.

Yes. We design and operate operator-acquisition pipelines: shortlist, intro, incentive structure, onboarding documentation, launch-day comms, and operator retention reporting.

Yes. ETHGlobal, EthCC, Devcon, Solana Breakpoint, Dappcon, and regional hackathon circuits. Keynote pitches, sponsor packages, side-event hosting, and post-event ecosystem follow-up.

Benchmarks are our preferred content type for infra. We design methodology, run measurement or partner with independent benchmarkers, publish results with full reproducibility, distribute through analyst desks, and seed via dev-influencers.

Developer and mindshare signal in 30 to 45 days. Operator BD impact in 60 to 120 days. Benchmark-distribution cycles run 60 to 180 days.

Developer-relations content, hackathon partnerships, dev-influencer outreach, benchmark publishing, Kaito mindshare, analyst-desk and research-house coverage, tier-1 PR, founder thought leadership, conference keynotes, and operator co-marketing.

Active developers, integration calls, operator count, validator stake, indexer queries, oracle updates, uptime SLA. Monthly reporting is structured so the foundation, the token holders, and the board can all defend the spend.

Your next growth cycle

Let’s find your
next move.

Bring your infrastructure, developer activity, and biggest adoption bottleneck. We’ll work through the next opportunities for builders, operators, and partners.

Send a project brief
Surgence Labs logo

Leading Web3 marketing agency & GTM partner. We transform projects from concept to market dominance.

ruthy@surgence.io

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