Jupiter Gacha / Case study

Jupiter Gacha: $25M+ in Sales in Two Weeks

How Surgence activated 80+ trading, alpha and TCG communities and 300 to 500 creators to drive $25M+ in Jupiter Gacha sales in two weeks.

sales in two weeks: $25M+
in launch week: $6M+
packs opened: 100K+

The Starting Point

Jupiter had limited reach into collector and whale communities, a $250,000 pack pool, a runway measured in days and a $15,000 activation budget.

How We Grew Jupiter Gacha

We brought the buyers Jupiter couldn't reach: 80+ trading, alpha and TCG communities, each posting its own alpha call and competing on volume, plus 300 to 500 creators raiding the launch.

Activated 40+ trading and alpha groups, 30+ friends-and-family groups and 10 TCG groups on launch day.
Ran volume competitions between communities, with safeguards for first-time wallets.
Ran Creator Den raids with 300 to 500 creators.
Onboarded whale wallets and produced launch-day content, taking the launch post to 1.3M views.

The Results

$2M in the first hours
$20M by day 10
1.3M views on the launch post

04 / In the wild

The campaign, as it happened.

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What Jupiter Gacha Said

“We had days, not weeks, and a small budget. Surgence brought in the collectors, trading communities and creators we couldn't reach ourselves, and the first two weeks went well past what we planned for.”

Jupiter Gacha team

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