Instagram and TikTok Creator Marketing
Our Web2 creator team recruits Instagram and TikTok creators for neobanks, wallets, consumer apps and gaming. Creators post themselves and disclose the sponsorship, because the platforms restrict paid crypto promotion.
Who it is for: Neobanks, wallets, consumer apps and gaming teams that want funded users from short-video creators.
Short video sells consumer products when it looks like the creator made it. We brief the outcome and let the creator write the post.
1 in 5
Downloads became a funded account
BipTap.
1,000
First-time deposits
BipTap, from 5,000 app downloads.
100+
Creators onboarded
TOKEN2049, each on a tracked referral code.
100,000
App downloads
Nodiens.
Instagram and TikTok Creator Marketing
What We Do
We recruit, brief and track the creators, and keep every post compliant with platform and disclosure rules.
01
Creator recruitment
Our Web2 creator team finds Instagram and TikTok creators whose audiences use fintech, wallets, consumer apps and games.
- Creator shortlist
- Audience and content fit check
- Outreach and contracting
- Regional creator sourcing
02
UGC and ad-ready creative
Creators make the content, and we turn the best posts into a library of ad-ready creative for you to run.
- Creator briefs
- UGC video production
- Whitelisted creator ads
- Hook and format tests
03
Compliant posting
Creators post themselves from their own accounts and disclose the sponsorship. We check each post against platform rules before it goes live.
- Disclosure guidance
- Platform policy review
- Pre-publish checks
- Approved wording list
04
Tracking and reporting
Each creator gets a tracked link or code. We report weekly on views, downloads, funded users and first deposits by creator.
- Tracked links and codes
- Results by creator
- Weekly report
- Next-wave plan
Instagram and TikTok Creator Marketing
How It Runs
A short sprint sets the offer and the creators, then content ships weekly against a tracked funnel.
Step 01
Onboarding sprint, weeks 1 to 2
We define the offer and the audience, build the creator shortlist and write the briefs.
Step 02
Recruit and brief
We contract creators, share the disclosure rules and agree posting dates.
Step 03
Post and amplify
Creators post on their own accounts, and the best posts become whitelisted ads.
Step 04
Report and scale
We report by creator, stop what is not working and book more of the creators who bring in funded users.
Surgence Labs case studies
Client Results
Consumer-facing programs where every post was tied to an action.
Questions and next steps
Book an Intro Call
Book an intro call. We will tell you which creators and formats we would start with for your product.
01How much does Instagram and TikTok creator marketing cost?+
Programs are scoped after an intro call. We run a one or two week onboarding sprint, then a monthly retainer, with growth spend on top that you approve. We do not publish a number because creator rates vary by audience, platform and format.
02Can creators promote crypto on Instagram and TikTok?+
Platforms restrict paid crypto promotion, so rules differ by market and product. Our Web2 creator team checks each post against the platform's rules before it goes live and tells you if a format is not allowed.
03Who posts the content?+
Creators post themselves from their own accounts. We never post for them, and each creator discloses the sponsorship.
04Which products is this for?+
Neobanks, wallets, crypto cards, consumer apps and gaming, where the audience already lives on short video.
05How do you measure results?+
Each creator gets a tracked link or code. You get a weekly report on views, downloads, funded users and first deposits by creator.