Crypto PR
We write the releases, pitch the crypto and business press, and book the founder interviews and podcasts that put your launch in front of the people who fund and use it. Every announcement is timed with creators and community, so coverage turns into users and not only links.
Who it is for: Funded Web3 teams with a launch, listing, funding round or partnership that needs coverage and a plan to turn it into users.
PR works when the announcement, the creators and the community all land in the same week.
200+
Clients since 2022
Launches, listings and partnerships across Web3 sectors.
Weekly
Coverage report
Placements, reach and referral traffic in one update.
1 to 2 weeks
Onboarding sprint
Narrative, media list and announcement calendar agreed.
Monthly
Retainer
Growth spend on top is approved by you, never assumed.
Crypto PR
What We Do
We pick the outlets and voices, write the material, run the pitching and report what it produced.
01
Press releases and launch announcements
We write and distribute releases for launches, listings, funding, token events and product updates, each with a clear angle and proof behind it.
- Narrative and key messages
- Press release drafts
- Wire and newsroom distribution
- Announcement calendar
02
Crypto and tier-1 media placements
We build a target list of crypto and business outlets, pitch editors directly and follow up until the story runs or we know why it did not.
- Media target list
- Editor pitches
- Byline and op-ed drafts
- Placement tracking
03
Founder interviews and podcasts
We get your founders onto crypto podcasts, X Spaces and interview series, brief them beforehand and cut the best moments into clips for your own channels.
- Podcast and Spaces bookings
- Founder talking points
- Interview prep sessions
- Clips for social
04
Partnership announcements
We package partnerships, such as Surgence x TOKEN2049, so both sides announce together and creators and community channels amplify the same day.
- Joint announcement copy
- Co-branded graphics
- Creator and community amplification
- Same-day coverage report
Crypto PR
How It Runs
We start with what is newsworthy, then match each story to the outlets and voices that carry it.
Step 01
Onboarding sprint, weeks 1 to 2
We agree the narrative, build the media list, audit your existing coverage and set the announcement calendar for the next 90 days.
Step 02
Draft and pitch
Releases, bylines and founder briefs are written and approved by you, then pitched to editors and podcast hosts.
Step 03
Launch with the full team
On announcement day, creators, community and social channels push the same story so coverage turns into visits and signups.
Step 04
Report weekly, adjust monthly
You get placements, referral traffic and mentions every week. Each month we drop what is not landing and add outlets that are.
Surgence Labs case studies
Client Results
Press is one part of the programs below. Here is what each one produced and where press fit.
Questions and next steps
Book an Intro Call
Bring your next launch, listing or partnership. We will plan the story, the outlets and the amplification around it.
01How much does crypto PR cost?+
We scope the work after an intro call. It runs as a one or two week onboarding sprint, then a monthly retainer, with growth spend on top that you approve. We do not publish a number because it depends on how many launches and markets you need covered.
02Do you guarantee placements?+
No. Editors decide what runs. We pitch the right stories to the right outlets, report every response and show you where coverage landed.
03Which outlets do you work with?+
We build the list around your audience: crypto trade media, business press, newsletters and podcasts. We agree the targets with you in the onboarding sprint.
04Do you write the press releases?+
Yes. We draft releases, bylines and founder talking points, you approve them, and we handle distribution and follow up.
05Can PR run with creators and community?+
Yes, and it works better that way. The same team runs creators, community and content, so every announcement is amplified the day it goes out.