Stablecoins & liquidity
Falcon Finance
A stablecoin launch that became a category conversation.
$2.1BTVL, up from $75M in six months
#1 Kaito mindshare
Surgence / Growth practice
DeFi Protocol GTM Program
Turn a strong yield proposition into depositor demand, deeper liquidity, and reasons to stay.
DeFi Case Studies
All client work
DeFi & capital intelligence
ORBT Protocol
Wallet history became a product-led growth engine.
70,000+DeFi Score cards shared
200,000+ net new followers
Perpetual futures DEX
StandX
Liquidity and trader acquisition, launched together.
$200M+TVL in three months
20,000+ registered traders
The growth mandate
What We Grow
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
TVL Growth
Connect your yield proposition, incentive design, and integration strategy. Build a program around deposit quality and retention, with a clear role for every channel.
Measured by
Deposits · Retained TVL · Integration volume
The work behind it
- Points programs, seasons, and incentive design
- Real-yield positioning vs. emissions narrative
- Vault, aggregator, and yield-router integrations
- LP-routing and depth partnerships
- Cross-chain TVL rollouts and bridge campaigns
- Treasury and DAO depositor outreach
The objective / 02
Depositor Acquisition
Bring the right audience from discovery to wallet connection and first deposit. Match creators, search, paid distribution, and partnerships to real depositor intent.
Measured by
New depositing wallets · Activation · Funded wallets
The work behind it
- Creators chosen on the depositors they bring
- Performance marketing on allowlisted networks
- SEO for high-intent depositor queries
- Telegram and Discord onboarding funnels
- Referral and ambassador program design
- Outreach to treasuries and large depositors
The objective / 03
Yield Narrative and PR
Explain where yield comes from, who the product serves, and why it deserves attention. Align research, creator distribution and your community channels around one defensible story.
Measured by
Qualified reach · Mindshare · Referral activity
The work behind it
- Yield-narrative architecture
- Kaito mindshare campaigns and leaderboard pushes
- Analyst and research-house coverage
- Earned PR across crypto media
- Research and long-form content distribution
- Podcast and Spaces booking
The objective / 04
Community and Retention
Give lenders, liquidity providers, and restakers a reason to remain involved. Connect lifecycle communication, governance, and community operations to continued participation.
Measured by
Depositor retention · Repeat activity · Governance
The work behind it
- Discord and Telegram depositor-room operations
- Governance and delegate engagement programs
- Lifecycle comms for LPs, lenders, and restakers
- Cohort tracking by deposit size, asset, and chain
- Sentiment monitoring and crisis response
Protocol fit
DeFi Segments We Work With
A lending market and a perps launch need different audiences, partnerships, and incentives. We build around yours.
01
Credit & trading
- Lending Markets
- DEXs
- Perp DEXs
02
Yield & staking
- Yield-Bearing Stables
- LSTs & LRTs
- Restaking
- Yield Aggregators
03
Assets & payments
- Stablecoins
- RWAs
- Tokenised Treasuries
- Onchain Neobanks
04
Portfolios & governance
- Structured Products
- Onchain Funds
- DAOs
Working together
How the Program Runs
One embedded team. A shared plan. Weekly reporting that connects the work to protocol activity.
Inside the GTM program- 01
Week 1-2
Discovery & Audit
We audit on-chain TVL, depositor cohorts, yield mechanics, mindshare footprint, creator exposure, organic search visibility, analyst coverage, community health, and competitor positioning.
DeliverableTVL gap report
- 02
Week 1-4
Strategy & GTM Design
We build a custom GTM playbook covering yield narrative, channel mix, creator tiering, integration roadmap, points and incentive design, and a quarterly KPI framework.
DeliverableYield GTM playbook
- 03
Week 1 onwards
Execution & Distribution
40+ specialists run the system in parallel. Creator waves activate, points seasons launch, integrations get pitched, paid scales where allowed, and analysts receive briefings.
DeliverableParallel launch system
- 04
Ongoing
Optimization & Scaling
Weekly tracking on wallet growth, TVL movement, depositor retention by cohort, yield-token holders, governance participation, and revenue per deposit.
DeliverableMonthly reporting
From the client side
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community onchain value.”
Frequently Asked Questions
The practical details, from scope to measurement.
What kinds of DeFi protocols do you work with?
Lending markets, DEXs, perp DEXs, stablecoins, yield-bearing stables, LSTs, LRTs, restaking platforms, RWAs, tokenized treasuries, yield aggregators, structured products, onchain funds, and DAOs. Falcon Finance went from $75M to $2.1B TVL in six months, with #1 Kaito mindshare.
Points, real yield, RWAs, which narrative should we run?
The right story depends on your product, your depositors and your runway. Points-driven launches still work for TGEs and pre-TGE mindshare, but retention requires a real-yield, fee-share, or RWA story underneath. We choose the mix in week one and run the campaigns.
Can you actually move TVL, or just impressions?
Yes, we report on TVL attribution by channel. Creator waves get tracked to wallets that deposit; SEO converts to wallet connects; integrations get measured by routed deposit volume. Falcon Finance went from $75M to $2.1B TVL in six months. StandX went from $0 to $200M+ TVL in three months. ORBT captured 300K+ wallets.
Do you handle Kaito mindshare and pre-TGE leaderboard campaigns?
Yes. We run Kaito mindshare programs end-to-end: content cadence, creator alignment, narrative architecture, analyst engagement, and pre-TGE leaderboard pushes. Falcon Finance hit #1 mindshare under our program.
Can you get us coverage from Messari, Delphi, Blockworks, etc.?
We run earned analyst and research-house programs. We cannot buy research coverage. We brief analysts and research houses so they have what they need to cover your protocol.
How long until we see TVL impact?
Mindshare and depositor signal in 30 to 45 days. TVL program impact in 60 to 90 days. Integration cycles run 60 to 180 days, depending on the partner. Sustainable retention compounds over quarters. We share weekly KPI reporting from week one.
Which channels actually drive depositors right now?
Creators on X and Telegram chosen on the depositors they bring, Kaito mindshare campaigns, programmatic SEO for depositor-intent queries, points and airdrop seasons, vault-aggregator and LP-router integrations, ambassador programs, analyst coverage, and earned PR.
How do you measure ROI?
On-chain. We attribute new wallets, first deposits, retained TVL by cohort, yield-token holders, and protocol revenue back to the channel that drove them. Monthly reporting covers new wallets, first deposits, retained TVL and protocol revenue by channel.
Your next growth cycle
Book an Intro Call
Bring your protocol, current traction, and biggest growth constraint. We’ll work through where to focus next.