Stablecoins & liquidity
Falcon Finance
A stablecoin launch that became a category conversation.
10M+Campaign impressions
#1 Kaito mindshare
Surgence / Growth practice
DeFi growth.
Beyond the first deposit.
Turn a strong yield proposition into depositor demand, deeper liquidity, and reasons to stay.
Selected DeFi engagements
All client work
DeFi & capital intelligence
ORBT Protocol
Wallet history became a product-led growth engine.
70,000+DeFi Score cards shared
200,000+ net new followers
Perpetual futures DEX
StandX
Liquidity and trader acquisition, launched together.
$200M+Peak TVL
20,000+ registered traders
The growth mandate
What needs to move?
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Give capital a reason to stay.
Connect your yield proposition, incentive design, and integration strategy. Build a program around deposit quality and retention, with a clear role for every channel.
Measured by
Deposits · Retained TVL · Integration volume
The work behind it
- Points programs, seasons, and incentive design
- Real-yield positioning vs. emissions narrative
- Vault, aggregator, and yield-router integrations
- LP-routing and depth partnerships
- Cross-chain TVL rollouts and bridge campaigns
- Treasury and DAO depositor BD
The objective / 02
Reach the wallets that matter.
Bring the right audience from discovery to wallet connection and first deposit. Match creators, search, paid distribution, and partnerships to real depositor intent.
Measured by
New depositing wallets · Activation · Acquisition cost
The work behind it
- KOL and creator desks vetted by wallet history
- Performance marketing on allowlisted networks
- SEO for high-intent depositor queries
- Telegram and Discord onboarding funnels
- Referral and ambassador program design
- Whale and treasury outreach
The objective / 03
Make the mechanics make sense.
Explain where yield comes from, who the product serves, and why it deserves attention. Align research, creator distribution, and founder communication around one defensible story.
Measured by
Qualified reach · Mindshare · Referral activity
The work behind it
- Yield-narrative architecture
- Kaito mindshare campaigns and leaderboard pushes
- Analyst-desk and research-house coverage
- Earned PR across tier-1 crypto media
- Founder thought-leadership programs
- Podcast and Spaces booking
The objective / 04
Build beyond the first deposit.
Give lenders, liquidity providers, and restakers a reason to remain involved. Connect lifecycle communication, governance, and community operations to continued participation.
Measured by
Depositor retention · Repeat activity · Governance
The work behind it
- Discord and Telegram depositor-room operations
- Governance and delegate engagement programs
- Lifecycle comms for LPs, lenders, and restakers
- Cohort tracking by deposit size, asset, and chain
- Sentiment monitoring and crisis response
Protocol fit
Different mechanics.
Different growth plans.
A lending market and a perps launch need different audiences, partnerships, and incentives. We build around yours.
01
Credit & trading
- Lending Markets
- DEXs
- Perp DEXs
02
Yield & staking
- Yield-Bearing Stables
- LSTs & LRTs
- Restaking
- Yield Aggregators
03
Assets & payments
- Stablecoins
- RWAs
- Tokenised Treasuries
- Onchain Neobanks
04
Portfolios & governance
- Structured Products
- Onchain Funds
- DAOs
Working together
From diagnosis
to distribution.
One embedded team. A shared plan. Weekly reporting that connects the work to protocol activity.
Inside the GTM program- 01
Week 1-2
Discovery & Audit
We audit on-chain TVL, depositor cohorts, yield mechanics, mindshare footprint, KOL exposure, organic search visibility, analyst coverage, community health, and competitor positioning.
DeliverableTVL gap report
- 02
Week 2-4
Strategy & GTM Design
We build a custom GTM playbook covering yield narrative, channel mix, KOL tiering, integration roadmap, points and incentive design, and a quarterly KPI framework.
DeliverableYield GTM playbook
- 03
Week 4 onwards
Execution & Distribution
40+ specialists run the system in parallel. KOL waves activate, points seasons launch, integrations get pitched, paid scales where allowed, and analyst desks receive briefings.
DeliverableParallel launch system
- 04
Ongoing
Optimization & Scaling
Weekly tracking on wallet growth, TVL movement, depositor retention by cohort, yield-token holders, governance participation, and revenue per deposit.
DeliverableBoard-ready reporting
From the client side
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community onchain value.”
Before we begin.
The practical details, from scope to measurement.
What kinds of DeFi protocols do you work with?
Lending markets, DEXs, perp DEXs, stablecoins, yield-bearing stables, LSTs, LRTs, restaking platforms, RWAs, tokenized treasuries, yield aggregators, structured products, onchain funds, and DAOs. We've supported a stablecoin protocol to $2B+ TVL and #1 Kaito mindshare, and indexed $12B+ in DEX volume into a single integrated campaign.
Points, real yield, RWAs, which narrative should we run?
It depends on your wedge, your depositor base, and your runway. Points-driven launches still work for TGEs and pre-TGE mindshare, but retention requires a real-yield, fee-share, or RWA story underneath. We diagnose which mix fits your protocol in week one, then run the campaigns to prove it.
Can you actually move TVL, or just impressions?
Yes, we report on TVL attribution by channel. KOL waves get tracked to wallets that deposit; SEO converts to wallet connects; integrations get measured by routed deposit volume. Falcon Finance, ORBT, and StandX show TVL outcomes alongside reach metrics.
Do you handle Kaito mindshare and pre-TGE leaderboard campaigns?
Yes. We run Kaito mindshare programs end-to-end: content cadence, KOL alignment, narrative architecture, analyst engagement, and pre-TGE leaderboard pushes. Falcon Finance hit #1 mindshare under our program.
Can you get us coverage from Messari, Delphi, Blockworks, etc.?
We run earned analyst-desk and research-house programs. We can't buy a Messari pro report, and anyone who says they can is misrepresenting it. We can position your protocol so the analysts pursuing the next sector report want to feature you.
How long until we see TVL impact?
Mindshare and depositor signal in 30 to 45 days. TVL program impact in 60 to 90 days. Integration cycles run 60 to 180 days, depending on the partner. Sustainable retention compounds over quarters. We share weekly KPI reporting from week one.
Which channels actually drive depositors right now?
KOL desks on X and Telegram vetted by wallet history, Kaito mindshare campaigns, programmatic SEO for depositor-intent queries, points and airdrop seasons, vault-aggregator and LP-router integrations, ambassador programs, analyst-desk coverage, and earned PR.
How do you measure ROI?
On-chain. We attribute new wallets, first deposits, retained TVL by cohort, yield-token holders, and protocol revenue back to the channel that drove them. Monthly reporting is structured so your CFO can defend the spend, not just your CMO.
Your next growth cycle
Let’s find your
next move.
Bring your protocol, current traction, and biggest growth constraint. We’ll work through where to focus next.