Julian Stafford, Co-Founder and CEO
Leads new business and senior client relationships. Previously Neara and Deloitte.
Surgence / Singapore
Crypto Marketing Agency in Singapore
A crypto marketing agency in Singapore runs go-to-market for Web3 teams launching from, or into, the region's regulatory and capital hub. The work has two halves: distribution across Telegram, Discord, X and APAC media, and campaigns that hold up against the Monetary Authority of Singapore's advertising rules for digital payment token services. Get the second half wrong and the first half does not matter.
Surgence Labs runs both halves for Web3 teams launching into Singapore. We are a global agency, headquartered in Dubai, that has partnered with 200+ clients across DeFi, gaming, infrastructure and real-world asset tokenization since 2022, generating $300M+ in client revenue.
Singapore ranked first worldwide for crypto adoption across 78 countries, with 24.4 percent of the population holding digital assets, up from 11 percent in 2021. It is a market where users already understand wallets, staking and DeFi, and where MAS has granted 38 digital payment token licences as of August 17, 2026. Bybit report
Trusted by Web3 Teams Worldwide
Why Singapore Is the World's #1 Crypto Hub for Web3 Growth
Singapore has become the global leader in crypto adoption. A Bybit report ranked it #1 worldwide ↗ across 78 countries, measuring user penetration, transactional use, institutional readiness, and cultural awareness. Around 24.4% of its population holds cryptocurrency, up from just 11% in 2021.
What makes Singapore unique is the infrastructure behind the adoption. The Monetary Authority of Singapore (MAS) has built one of the most structured regulatory frameworks in crypto. As of August 17, 2026 it had granted 38 major payment institution licences for digital payment token services, under compliance standards set by the Payment Services Act. That regulatory clarity attracts serious capital and serious builders.
The register is public and the names on it are the ones founders recognise: Coinbase Singapore, Crypto.com, Coinhako and Paxos all hold MAS licences for digital payment token services. Clarity at that level is why serious capital sets up here rather than somewhere cheaper.
Singapore is also where the industry gathers. TOKEN2049 Singapore took place at Marina Bay Sands on October 7 and 8, 2026, spanning all five floors of the venue. The 2025 edition drew more than 25,000 attendees from over 160 countries, with 7,000+ companies represented, 300+ speakers and over 60 percent of attendees at C-level. With 600+ blockchain companies operating here, hubs like BLOCK71, and institutions like the National University of Singapore driving blockchain R&D, the ecosystem is deep and well-connected.
Ranked
#1Worldwide crypto adoption
Population
24.4%Hold crypto, up from 11%
Regulation
38MAS-licensed DPT providers (Aug 2026)
Ecosystem
600+Blockchain companies in Singapore
TOKEN2049
25K+Annual attendees at Marina Bay Sands
For Web3 founders, Singapore offers a crypto-native, regulation-aware, high-intent audience with direct reach into Southeast Asia's 700M+ population.
Channels and Languages We Work In
Singapore is a hub. The people you are marketing to sit across APAC, and the channels are not the ones a Western playbook reaches for. This is the map we run against.
- Telegram.
- The default for token communities across Southeast Asia. Announcement channels, moderated groups, and the AMA cadence that keeps a launch alive between milestones.
- Discord.
- Where product-led communities live, particularly gaming and infrastructure. Structured roles, quest systems, and the retention work that happens after the first spike.
- X.
- Narrative, creator distribution and the analyst layer. Singapore crypto X overlaps with the global graph more than Korea or Japan does, which makes it the cheapest bridge between an APAC launch and Western attention.
- Mandarin-language content.
- A large share of the regional audience reads Mandarin first. A translated thread reads as translated, so we write in-language.
- APAC media.
- Regional crypto and fintech press, plus the Singapore business titles that institutional allocators actually read.
- Events.
- TOKEN2049 in October, Singapore FinTech Festival in November, and the side events around both. Proximity does something paid reach cannot.
Every one of these has to clear the MAS advertising rules below before it ships. That order matters: channel plan second, compliance posture first.
Why Choose Surgence Labs as Your Crypto Marketing Partner in Singapore
Surgence Labs is a crypto marketing agency and Web3 go-to-market partner built to help blockchain teams launch, scale, and sustain traction in the world's most crypto-adopted market.
With team members on the ground in Singapore and a distributed delivery model spanning multiple regions and time zones, we provide continuous execution across narrative development, creator activation, community systems, performance distribution, and post-launch retention.
Every engagement is built around measurable outcomes: user growth, wallet activity, liquidity engagement, and long-term ecosystem momentum. Surgence runs the work itself: the narrative, the creators, the community and the weekly reporting, with every campaign checked against the MAS advertising rules alongside your counsel.
Vinh Nguyen, Co-Founder
Owns client relationships and account revenue across the existing book.
40+ specialists, distributed worldwide, with team members on the ground in Singapore
Surgence Labs By The Numbers
$300M+
in client revenue generated across Web3 projects globally
$5B+
TVL captured for clients
200+
clients partnered with since 2022 across DeFi, gaming, infrastructure and RWA
10M+
followers grown across client social channels
40+
specialists, distributed worldwide
3,000+
vetted creators in our network
MAS Advertising Rules: What You Can and Cannot Say
MAS restricts how digital payment token services may be promoted to the Singapore public. The rules are short, and campaigns break them by accident more often than by intent. Here is the operational reading.
| Restriction | What it means for a campaign | The compliant alternative |
|---|---|---|
| No credit card purchases | You cannot promote buying tokens on credit | Lead with utility and custody, not purchase convenience |
| No sign-up bonuses | No "deposit and receive" offers to the Singapore public | Educational onboarding, testnet quests, non-monetary recognition |
| No referral rewards | Referral mechanics aimed at Singapore retail are out | Community contribution programs that reward the work |
| Mandatory risk disclosures | Risk language belongs in the asset, not only the footer | Standard disclosure block templated into every creative before it goes to a creator |
| Licensing claims | Describing a partner as MAS-licensed when the register disagrees | Check the register, name the licence type, or say nothing |
Two things this list does not do. It does not cover promotion to accredited or institutional investors, which sits under a different set of expectations. And it is not legal advice. We build campaigns alongside your counsel and hand them creative that survives review, which costs a week up front and saves a quarter of cleanup.
MAS guidelinesOur Crypto Marketing Services in Singapore
Surgence Labs is a crypto marketing agency in Singapore, and we bring local insight and global experience to every Web3 project we run in the world's most crypto-adopted market. Our services cover the full growth stack, from narrative and positioning through to on-chain retention, run for the Singapore and Southeast Asian ecosystem.
01Go-to-Market Strategy and MAS-Aware Positioning
We write the Web3 go-to-market plan, the token launch strategy and the brand narrative for Singapore's crypto-literate audience and the wider APAC market. Every message is checked against the MAS advertising rules alongside your counsel before it ships.
02Community Growth on Telegram, Discord and X
We run the Telegram, Discord and X communities, with daily moderation, weekly activations and a monthly community health report. We produce the narrative content and creator-led campaigns that feed them.
03APAC Creator Distribution
We recruit reputable creators across Southeast Asia and beyond from our network of 3,000+ vetted creators, brief them with approved talking points and disclosure, and report results by creator every week. Every brief is checked against the MAS advertising rules for digital payment token promotions.
04On-Chain Growth and Airdrops Within DPT Rules
We run on-chain acquisition funnels and airdrop campaigns for Singapore's crypto-native user base. From quest-style testnet campaigns to incentive programs and RWA tokenization onboarding flows, we run the growth loops that move users from interested to active on-chain participants.
05Analytics, Retention and Mandarin Localization
We analyze performance metrics and on-chain data every week and adjust campaigns against them. We run retention with localized content for the APAC market and lifecycle marketing.
06Token Launch Marketing for MAS-Licensed and Offshore Entities
End-to-end token launch execution from pre-TGE narrative through post-launch retention. We run pre-TGE narrative, launch-day creators, post-launch competitions and the retention program that follows. We prepare the material an exchange review asks for as part of listing support. We do not promise listings.
07Crypto PR and APAC Media Relations
Coverage in the regional crypto and fintech press, plus the Singapore business titles institutional allocators read. We build the story with your counsel first, so the pitch does not make a claim your licensing posture cannot support, then place it and prepare the interview materials that follow. In this market a correction travels further than the original story.
08TOKEN2049 and Event-Led Growth
TOKEN2049 Singapore ran October 7 to 8, 2026 at Marina Bay Sands, and the week around it is when the region's attention is cheapest to earn and hardest to keep. We plan launches against that calendar: pre-event narrative, side events during, and the follow-up sequence that converts a badge scan into a conversation. Singapore FinTech Festival in November is the next window.
Surgence Labs hostedSingapore / TOKEN2049 week
Convergence by Surgence Labs
Founders. Builders.
The people behind the projects.
01 / Open mixer07 October · 7 PM onwards
Convergence Mixer
No panels, no sponsor presentations, no stage. Held during TOKEN2049 week.
02 / Private dinner
Convergence
Dinner
By invitation only.
TOKEN2049 week / SingaporeA Guide to Marketing Crypto in Singapore
If you are launching or scaling a Web3 project in Singapore, here is what you need to know about the regulatory, tax, and marketing landscape before you start spending on growth.
MAS Licensing: The Barrier to Entry Is Real
The Monetary Authority of Singapore had granted 38 major payment institution licences for digital payment token services as of August 17, 2026, out of roughly 170 applications since 2021. Since June 2025 the DTSP framework has required licensing even for providers serving customers outside Singapore, with no grace period. Non-compliance carries fines up to SGD 250,000 and prison terms up to 3 years.
DPT licence figuresAdvertising Restrictions You Must Know
The four MAS advertising restrictions and what each means in practice are set out above.
MAS advertising restrictionsTax Advantages for Web3 Companies
Singapore has no capital gains tax on crypto for individual investors, making it one of the most tax-friendly jurisdictions globally for token holders. This is general information, not tax advice. Corporate crypto income is taxed at a flat 17% rate. Staking, mining, and active trading income may be classified as business income and taxed accordingly. The distinction between investment and business activity is the key classification that determines your tax treatment.
IRASWhere Singapore Is in 2026: Stablecoins, Tokenised Assets and BLOOM
On 1 September 2026, MAS opened a consultation on legislative amendments to implement its stablecoin framework. BLOOM launched in October 2025 to explore settlement using tokenised bank money and regulated stablecoins.
MAS · Stablecoin consultationIn their words
What Surgence Clients Say
“Surgence Labs helped us scale QORPO WORLD to $1B+ FDV and position the project as one of the leading tokens in Q1. Their Web3 go-to-market execution, community growth strategy, and relentless pace made a measurable difference.”
“Surgence Labs helped scale IOPn's Layer 1 into a leading ecosystem, driving real traction through smart positioning, community building, and full-funnel growth.”
“Surgence was instrumental in helping Lab Trades reach $16B FDV, accelerating growth across our trading ecosystem with high-velocity Web3 marketing execution.”
“The Surgence team has been outstanding to work with. Few partners match their speed, commitment, and execution quality. They consistently bring fresh perspective and follow through.”
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community onchain value.”
Book an Intro Call
Book a call with our team to discuss your Web3 marketing goals. Scope and fees are set after the intro call.
Crypto Marketing Agency in Singapore FAQs
What does a crypto marketing agency in Singapore do?
A crypto marketing agency in Singapore runs the work for blockchain and Web3 teams, from positioning to execution across the channels that drive growth. This includes narrative and GTM strategy, community building, creator distribution, content and PR, performance campaigns, and product-led loops that convert attention into real user activity.
How does MAS regulation affect crypto marketing in Singapore?
MAS restricts how digital payment token services are promoted to the Singapore public: no promotion of credit card purchases, no sign-up bonuses, no referral rewards, and risk disclosures inside the campaign assets rather than only in a footer. Claims about licensed status must match the MAS register, which listed 38 major payment institution licences for DPT services as of August 17, 2026. None of this stops a campaign. It sets the order we build one in.
What crypto marketing channels work best in Singapore?
Telegram for token community, Discord for product-led and gaming communities, X for narrative and creator distribution, Mandarin-language content for the wider regional audience, and APAC crypto and fintech media for coverage institutional readers trust. Events matter more here than in most markets: TOKEN2049 in October and Singapore FinTech Festival in November concentrate the region's attention into a few weeks.
Is crypto trading illegal in Singapore?
No. Crypto trading is legal and regulated in Singapore. Digital payment token services are licensed by the Monetary Authority of Singapore under the Payment Services Act, and since June 2025 the DTSP framework has extended licensing to providers serving customers outside Singapore. MAS had granted 38 major payment institution licences for DPT services as of August 17, 2026. What is restricted is how those services are advertised to the public.
How should I compare crypto marketing agencies in Singapore?
The market splits three ways. Singapore-based generalists such as DIFY and Blue Orange Asia bring local press relationships and regional PR reach. Global agencies with a Singapore presence, Surgence Labs and LuvKaizen among them, run full go-to-market systems across several markets rather than one. Compliance-led specialists such as Cryptic position around MAS-licensed entities and institutional allocators. Pick the first if you need Singapore coverage alone, the second if Singapore is one of several launches on your calendar, the third if your licensing posture is the hard part.
How much does crypto marketing in Singapore cost?
Scope and fees are set after the intro call. They depend on the launch window, the markets, the specialist coverage, the media and creator spend, and whether Surgence owns strategy, execution, or both. Book an Intro Call and we will scope it with you.
Explore our work across South Korea and Australia.