Surgence Labs Guides · 4 free guides
Web3 Growth Guides
Field guides for founders and growth leads: how to plan a launch, build demand before a token, and get found in Google and AI answers.
AI searchLatestThe Web3 AI SEO GuideHow AI assistants pick which crypto projects to name, and the three steps that get yours on the shortlist.Inside- Why this is a shortlist game
- Open the door
- Become the answer
- Measure and protect
Go-to-marketCrypto Marketing 0 to 1Sequencing beats spending: brand launches, mini launches, the Scorecard Pattern and the Traction Map.Inside- Why projects fail, and the thesis
- Brand launch and reveal formulas
- Mini launches and the Scorecard Pattern
- Funnel conversion and the Traction Map
Pre-TGE90-Day GTM RunwayBuild real demand in the 90 days before your token launch, so the audience shows up on day one and stays.Inside- Claim the Category
- Manufacture Demand
- Ignite and Launch
- Proof
Pre-launchPre-Launch PlaybookTurn a waitlist of clicks into a ranked queue that shows up on day one and uses the product.Inside- Why a waitlist is not demand
- Tell it in stages
- Capture the queue
- Open and convert
Free PDF
Get Crypto Marketing: 0 to 1
What zero-to-one growth actually requires: the order you stack the mechanics in, not the size of the budget behind them. Brand launches, mini launches, the Scorecard Pattern and the Traction Map. Enter your email and the guide opens straight away.
Questions
Frequently Asked Questions
Are the Surgence Labs guides free?
Yes. Every guide is free to read on the site. The Web3 GTM Guide is also available as a free download: enter your work email and it opens straight away.
Who are the guides written for?
Founders and growth leads at funded Web3 teams: protocols, exchanges, wallets, consumer apps and infrastructure, from pre-launch to scaling after a token launch.
Which guide should I read first?
Start with the Web3 GTM Guide for the full launch plan. Read the 90-Day GTM Runway if you are preparing a token launch, and the Web3 AI SEO Guide if you want your project found and cited in Google and AI answers.
Can Surgence Labs run the plan in a guide for us?
Yes. The guides describe how our team runs creators, community, content, PR and search. Book an intro call and we will say what we would run first for your launch.
Next step
Book an Intro Call
Want the plan run, not just read? On a 30-minute call we review your launch and say what we would run first.