Perpetual futures DEX
StandX
Liquidity and trader acquisition, launched together.
$200M+Peak TVL
20,000+ registered traders
Surgence / Growth practice
Trading growth.
Beyond the first trade.
Give traders a reason to choose your venue and keep using it. Connect positioning, creator distribution, liquidity programs, and retention to trading activity you can measure.
Trading growth in practice
All client workThe growth mandate
What needs to move?
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Turn discovery into a first trade.
Map creators, search, referrals, and paid channels to wallet connection and activation. Focus distribution on the traders whose needs match your venue.
Measured by
First-time traders · Activation rate · Acquisition cost
The work behind it
- KOL & creator desks (vetted by wallet history, not follower count)
- Performance marketing across allowlisted networks (X, Reddit, in-chat, Telegram, Web3 ad networks)
- SEO & programmatic content for high-intent trader queries
- Telegram bot funnels and trader-onboarding flows
- Referral system design and ambassador acquisition
The objective / 02
Build activity that outlasts the incentive.
Connect maker programs, trader tiers, and referral mechanics to repeat participation. Review the cost and quality of each cohort before scaling the next season.
Measured by
Retained volume · Market depth · Effective fee revenue
The work behind it
- Points programs, seasons, and trading competitions
- Fee rebate, maker incentive, and trader-tier design
- Market maker introductions and depth campaigns
- Airdrop strategy and post-TGE volume retention
- Cross-chain rollout and venue-vs-venue narrative
The objective / 03
Meet traders where they already are.
Prepare the story and materials for aggregators, wallets, and exchange partners. Coordinate launch campaigns around confirmed integrations and listings.
Measured by
Integration referrals · Activated partners · Referred traders
The work behind it
- Aggregator integrations (Jupiter, 1inch, ParaSwap, Matcha, Odos)
- Wallet partnerships (Phantom, MetaMask, Rabby, Backpack)
- Tier-1 / tier-2 CEX listing prep, narrative, and BD intros
- TGE and listing-day campaign architecture
- Press, analyst, and research-desk coverage
The objective / 04
Give each cohort a reason to return.
Use trader rooms, lifecycle communications, and feedback to support the next session. Follow activity after a campaign or reward ends to see what is lasting.
Measured by
Active traders · 30-day retention · Repeat trading activity
The work behind it
- Discord & Telegram trader-room operations
- Alpha channels, VIP tiers, and ambassador programs
- Governance and points redemption flows
- Lifecycle comms, winback sequences, and cohort tracking
- Sentiment monitoring and crisis response
Venue fit
Different markets.
Different trading habits.
A perps venue and a spot aggregator solve different problems for traders. We build around your execution model, audience, and route to liquidity.
01
Onchain venues
- Perps DEXs
- Spot DEXs
- DEX aggregators
02
Professional trading
- Centralized exchanges
- OTC & block-trading desks
03
Specialist markets
- Prediction markets
- Options protocols
04
Trading tools
- Trading bots & copy-trading
- DePIN trading infrastructure
Working together
From diagnosis
to distribution.
We connect the trader journey to a practical launch and retention plan. Weekly cohort reviews guide the channel, incentive, and partnership decisions.
Inside the GTM program- 01
Week 1-2
Discovery & Audit
We run a deep audit on your venue: on-chain volume, trader cohorts, listing footprint, KOL exposure, organic search visibility, community health, and competitor positioning. You receive a dated growth-gap report with the top three levers ranked by expected impact.
DeliverableVenue and trader-cohort audit
- 02
Week 2-4
Strategy & GTM Design
We build a custom GTM playbook covering positioning, channel mix, KOL tiering, listing roadmap, points/incentive design, and a quarterly KPI framework. Your team owns the playbook; we own the execution.
DeliverableAcquisition and liquidity GTM plan
- 03
Week 4 onwards
Execution & Distribution
40+ specialists run the system in parallel. KOL waves activate, points seasons launch, listings get pitched, paid scales where allowed, Telegram funnels go live, MM intros open. One Slack channel, one weekly stand-up, one roadmap.
DeliverableCoordinated trader and partner campaigns
- 04
Ongoing
Optimization & Scaling
Weekly tracking on protocol-level KPIs: wallet growth, TVL movement, daily active traders, 30-day retention, cumulative volume, and effective fee revenue. Underperforming channels get cut. Winning loops get scaled. Monthly board-ready reporting.
DeliverableTrading and retention performance report
From the client side
“Surgence was instrumental in helping Lab Trades reach $500M FDV, accelerating growth across our trading ecosystem with high-velocity Web3 marketing execution.”
Before we begin.
The practical details, from scope to measurement.
What kinds of trading venues do you work with?
DEXs, perp DEXs, spot DEXs, DEX aggregators, centralized exchanges, OTC desks, prediction markets, options protocols, trading bots, and copy-trading platforms. We've supported perps launches at $200M+ TVL, DEX campaigns indexing $12B+ in volume, and trading platforms scaling past $500M FDV.
How do you actually drive trader acquisition (not just impressions)?
Every channel is mapped to a step in the trader journey ending in a wallet connect and a first trade. KOLs are vetted by wallet history and PnL, not follower count. SEO targets queries traders actually search. Telegram bot funnels convert in-feed. Paid runs only on networks where crypto is allowlisted. We report on wallets connected, first trades placed, and 30-day retention, not impressions.
Can you help us grow volume without burning incentives?
Yes. Sustainable volume comes from interlocking systems: points seasons, fee rebates, trader tiers, referral trees, MM partnerships that tighten spreads, and lifecycle comms that retain traders past the rebate. We design the program, model the economics, and run the campaigns alongside it.
Do you handle listings on Binance, Coinbase, Jupiter, MetaMask, etc.?
We handle listing prep, narrative, BD introductions, and launch-day execution for tier-1 / tier-2 CEXs, DEX aggregators, and wallet integrations. We don't guarantee any specific listing, anyone who does is lying. We do guarantee that you arrive at every BD conversation with a story and metrics that make the listing easier to say yes to.
How long until we see results?
Trader acquisition signal in 30-45 days. Volume program impact in 60-90 days. Listing and integration cycles run 60-180 days depending on the venue. Retention compounds over quarters. We share weekly KPI reporting from week one so you see the curve forming.
Which channels work for crypto trading venues right now?
KOL desks (X and Telegram, vetted by wallet history), Telegram bot funnels, programmatic SEO, points/airdrop seasons, MM and aggregator partnerships, ambassador programs, and earned PR. Paid is real but constrained, we run it on the networks that allow it (X, Reddit, Web3 ad networks, in-chat) where it makes sense.
How do you measure ROI?
On-chain. We attribute new wallets, first trades, retained traders, TVL movement, and fee revenue back to the channel that drove them. Monthly reporting is structured so your CFO can defend the spend, not just your CMO.
Can you support a TGE or listing day specifically?
Yes. We've run TGEs and listing-day campaigns from concept to mainnet, narrative, KOL waves, community ops, MM coordination, paid launch, and post-launch retention. See the StandX, Lab Trades, and Falcon Finance case studies for examples.
Your next growth cycle
Let’s find your
next move.
Bring your venue, current trader activity, and next launch. We’ll work through acquisition, liquidity, and the reasons traders return.