Perpetual futures DEX
StandX
Liquidity and trader acquisition, launched together.
$200M+TVL in three months
20,000+ registered traders
Surgence / Growth practice
Trading Platform GTM Program
Give traders a reason to choose your venue and keep using it. Connect positioning, creator distribution, liquidity programs, and retention to trading activity you can measure.
Trading and Exchange Case Studies
All client workThe growth mandate
What We Grow
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Trader Acquisition and First Trades
Map creators, search, referrals, and paid channels to wallet connection and activation. Focus distribution on the traders whose needs match your venue.
Measured by
First-time traders · Activation rate · Funded traders
The work behind it
- Creators who trade in public, chosen on the traders they bring
- Performance marketing across allowlisted networks (X, Reddit, in-chat, Telegram, Web3 ad networks)
- SEO & programmatic content for high-intent trader queries
- Telegram bot funnels and trader-onboarding flows
- Referral system design and ambassador acquisition
The objective / 02
Trading Volume and Liquidity
Connect maker programs, trader tiers, and referral mechanics to repeat participation. Review the cost and quality of each cohort before scaling the next season.
Measured by
Retained volume · Market depth · Effective fee revenue
The work behind it
- Points programs, seasons, and trading competitions
- Fee rebate, maker incentive, and trader-tier design
- Introductions to liquidity partners, disclosed and reported separately
- Airdrop strategy and post-TGE volume retention
- Cross-chain rollout and venue-vs-venue narrative
The objective / 03
Listings and Distribution
Prepare the story and materials for aggregators, wallets, and exchange partners. Coordinate launch campaigns around confirmed integrations and listings.
Measured by
Integration referrals · Activated partners · Referred traders
The work behind it
- Aggregator integration launches and co-marketing
- Wallet partnership launches and co-marketing
- Listing preparation, narrative and introductions
- TGE and listing-day campaign architecture
- Press, analyst and research coverage
The objective / 04
Trader Retention
Use trader rooms, lifecycle communications, and feedback to support the next session. Follow activity after a campaign or reward ends to see what is lasting.
Measured by
Active traders · Returning traders · Repeat trading activity
The work behind it
- Discord & Telegram trader-room operations
- Alpha channels, VIP tiers, and ambassador programs
- Governance and points redemption flows
- Lifecycle comms, winback sequences, and cohort tracking
- Sentiment monitoring and crisis response
Venue fit
Trading and Exchange Segments We Work With
A perps venue and a spot aggregator solve different problems for traders. We build around your execution model, audience, and route to liquidity.
01
Onchain venues
- Perps DEXs
- Spot DEXs
- DEX aggregators
02
Professional trading
- Centralized exchanges
- OTC & block-trading desks
03
Specialist markets
- Prediction markets
- Options protocols
04
Trading tools
- Trading bots & copy-trading
- DePIN trading infrastructure
Working together
How the Program Runs
We connect the trader journey to a practical launch and retention plan. Weekly cohort reviews guide the channel, incentive, and partnership decisions.
Inside the GTM program- 01
Week 1-2
Discovery & Audit
We run a deep audit on your venue: on-chain volume, trader cohorts, listing footprint, creator exposure, organic search visibility, community health, and competitor positioning. You receive a dated growth-gap report.
DeliverableVenue and trader-cohort audit
- 02
Week 1-4
Strategy & GTM Design
We build a custom GTM playbook covering positioning, channel mix, creator tiering, listing roadmap, points/incentive design, and a quarterly KPI framework. Your team owns the plan; we run it.
DeliverableAcquisition and liquidity GTM plan
- 03
Week 1 onwards
Execution & Distribution
40+ specialists run the system in parallel. Creator waves activate, points seasons launch, listing materials are prepared, paid scales where allowed, Telegram funnels go live and liquidity partner introductions open. One shared group chat, one weekly planning call, one roadmap.
DeliverableCoordinated trader and partner campaigns
- 04
Ongoing
Optimization & Scaling
Weekly tracking on protocol-level KPIs: wallet growth, TVL movement, daily active traders, returning traders, cumulative volume, and effective fee revenue. Underperforming channels get cut. Winning loops get scaled. Monthly reporting.
DeliverableTrading and retention performance report
From the client side
“Surgence was instrumental in helping Lab Trades reach $16B FDV, accelerating growth across our trading ecosystem with high-velocity Web3 marketing execution.”
Frequently Asked Questions
The practical details, from scope to measurement.
What kinds of trading venues do you work with?
DEXs, perp DEXs, spot DEXs, DEX aggregators, centralized exchanges, OTC desks, prediction markets, options protocols, trading bots, and copy-trading platforms. StandX went from $0 to $200M+ TVL in three months. Lab Trades reached $1B+ lifetime trading volume and 30,000+ active traders.
How do you drive trader acquisition?
Every channel maps to a step in the trader journey that ends in a wallet connect and a first trade. We pick creators who trade in public. Search targets what traders search for. Telegram bot funnels convert in the feed. Paid runs only on networks that allow crypto. We report wallets connected and first trades placed.
Can you help us grow volume without burning incentives?
Yes. Sustainable volume comes from interlocking systems: points seasons, fee rebates, trader tiers, referral programs, introductions to liquidity partners (disclosed and reported separately), and lifecycle messages that bring traders back. We run the campaigns and report weekly.
Do you handle listings on Binance, Coinbase, Jupiter, MetaMask, etc.?
We do not promise any listing. We prepare the story, the metrics and the introductions, and run the launch-day content for exchange listings, DEX aggregators and wallet integrations.
How long until we see results?
Trader acquisition signal in 30-45 days. Volume program impact in 60-90 days. Listing and integration cycles run 60-180 days depending on the venue. Retention compounds over quarters. We share weekly KPI reporting from week one so you see the curve forming.
Which channels work for crypto trading venues right now?
Creators on X and Telegram chosen on the traders they bring, Telegram bot funnels, programmatic SEO, points and airdrop seasons, liquidity partner introductions and aggregator launches, ambassador programs, and earned PR. Paid is real but limited. We run it on the networks that allow crypto: X, Reddit, Web3 ad networks and in-chat.
How do you measure ROI?
On-chain. We attribute new wallets, first trades, retained traders, TVL movement, and fee revenue back to the channel that drove them. Monthly reporting covers new wallets, first trades, retained traders and fee revenue.
Can you support a TGE or listing day specifically?
Yes. We have run token launch campaigns: narrative, creator waves, community operations, paid launch content and post-launch retention. See the StandX, Lab Trades and Falcon Finance case studies.
Your next growth cycle
Book an Intro Call
Bring your venue, current trader activity, and next launch. We’ll work through acquisition, liquidity, and the reasons traders return.