Mawari: 1M+ Registrations in 72 Hours and $6M in Node Sales
XR and DePIN network · L1/L2/infra · Two Years
How Surgence used a free XR Chip claim, KOL pods and AMAs to drive 1M+ Mawari registrations in 72 hours and a $6M DePIN node sale.
$6M
node sales
1M+
portal registrations in 72 hours
400K+
emails collected
Starting point
Mawari had 90K X followers and 95K Discord members but needed qualified buyers for its node sale.
How we grew Mawari: the play
A free XR Chip as the viral hook. Claiming one registered the user on the Mawari portal, so a free identity claim turned into a qualified buyer list for the node sale.
- 01
Launched the XR Chip as a free digital identity and access pass to the Mawari portal.
- 02
Gamified the claim with Discord milestones that unlocked airdrops, so the community recruited itself.
- 03
Ran KOL pods, media, webinars and AMAs at the same time to hit every channel in the same window.
- 04
Built the node sale offer and sales funnel on the registered list.
Results
X from 90K to 245K+ followers
Discord from 95K to 326K members
500,000 badge claims
10M+ impressions a month
What Mawari says
“The free XR Chip claim did two jobs at once. Surgence's KOL and community campaigns grew Mawari fast, and the claim gave us a list of people who actually wanted in when the node sale opened.”
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