TOKEN2049 / Case study
TOKEN2049: 20% More Ticket Sales and 100+ Creators in 9 Weeks
How Surgence ran TOKEN2049's ticket acquisition with paid ads on Meta, Google and X and 100+ creators on referral codes: ticket sales up 20%.
- increase in ticket sales from performance marketing
- 20%
- creators onboarded into the program
- 100+
- impressions from creator posts
- 500,000
The Starting Point
TOKEN2049 sells tickets to a crypto audience that is already saturated with event promotion. The job was paid acquisition for a conference, so it had to convert like ecommerce.
How We Grew TOKEN2049
We gave 100+ crypto creators their own 10% referral code, so every creator post was tracked to ticket sales, and ran paid ads on Meta, Google and X alongside them.
Ran performance marketing on Meta, Google and X, optimised for ticket purchases.
Onboarded 100+ crypto creators with 10% discount referral codes and tracked sales per code.
Coordinated partner and owned channels into the same 9-week calendar ahead of the event.
The Results
- 20% increase in ticket sales from performance marketing
- 100+ creators onboarded into the program
- 500,000 impressions from creator posts
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What TOKEN2049 Said
“We treated ticket sales like an ecommerce funnel for the first time. Surgence's performance marketing and creator codes meant every channel was tracked, and we could see exactly what was selling tickets.”
For Your Project
Run This Playbook for Your Project
The same team and engine that grew TOKEN2049 runs every Surgence Labs program. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.