TOKEN2049: 20% More Ticket Sales and 100+ Creators in 9 Weeks

The world's largest crypto conference · Consumer app · Three Months

GTM Program Social Media Influencer Marketing Growth Hacking Community Management Token Marketing Performance Marketing Development Design and Animations

How Surgence ran TOKEN2049's ticket acquisition with paid ads on Meta, Google and X and 100+ creators on referral codes: ticket sales up 20%.

20%

increase in ticket sales from performance marketing

100+

creators onboarded into the programme

500,000

impressions from creator posts

Starting point

TOKEN2049 sells tickets to a crypto audience that is already saturated with event promotion. The job was paid acquisition for a conference, not for a token, so it had to convert like ecommerce.

How we grew TOKEN2049: the play

We gave 100+ crypto creators their own 10% referral code, so every creator post was tracked to ticket sales, and ran paid ads on Meta, Google and X alongside them.

01
Ran performance marketing on Meta, Google and X, optimised for ticket purchases.
02
Onboarded 100+ crypto creators with 10% discount referral codes and tracked sales per code.
03
Coordinated partner and owned channels into the same 9-week calendar ahead of the event.

Results

20% increase in ticket sales from performance marketing
100+ creators onboarded into the programme
500,000 impressions from creator posts

Social proof

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What TOKEN2049 says

“We treated ticket sales like an ecommerce funnel for the first time. Surgence's performance marketing and creator codes meant every channel was tracked, and we could see exactly what was selling tickets.”

TOKEN2049 team