Incentiv: 1.5M+ Testnet Users, Then a Coinbase-Listed Mainnet

EVM Layer 1 that rewards on-chain activity · L1/L2/infra · Two Years

GTM Program Social Media Influencer Marketing Growth Hacking Community Management Token Marketing Performance Marketing Development Design and Animations

How Surgence used a viral trailer, 50+ KOLs in four languages and testnet badges to bring Incentiv 1.5M+ users and a Coinbase-listed mainnet.

1.5M+

testnet users

$10M+

protocol fee revenue

300K+

mainnet OG badges claimed

Starting point

Incentiv had the technology but no audience and no comms. The job was to turn a testnet into a real user base, then carry it through mainnet and a raise.

How we grew Incentiv: the play

A viral trailer and a multilingual KOL campaign with 50+ creators pulled users in, and a badge at every stage kept them moving from testnet to mainnet.

01
Produced a cinematic launch trailer and cutdowns that passed 2M+ views, backed by paid retargeting on everyone who watched.
02
Ran 50+ KOLs across English, Vietnamese, Korean and Chinese crypto audiences.
03
Pre-registration with an Early Badge and a referral multiplier, so every sign-up recruited more.
04
Testnet V1 and V2 with daily streaks, four referral tiers and logarithmic XP to keep bots out.
05
Mainnet OG Badge and Mystery Boxes at launch, then a season system to keep the community active.

Results

300K+ social growth (X to 316,600 followers)
Coinbase listing and top-tier Binance spot volume at mainnet launch
$26M+ raise supported
2M+ trailer views
4.79M mainnet transactions and 378K addresses to date

Social proof

View original post on X ↗

What Incentiv says

“Most testnet users disappear before mainnet. Surgence's trailer and KOL campaigns brought people in, and their badge system gave them a reason to stay all the way to our Coinbase-listed launch.”

Incentiv team