ETHGas: $2B All-Time-High FDV and 590K+ Users in Six Months

Market for Ethereum blockspace ($GWEI) · L1/L2/infra · One Year

GTM Program Social Media Influencer Marketing Growth Hacking Community Management Token Marketing Performance Marketing Development Design and Animations

How Surgence rebuilt ETHGas's brand and launched a viral Gas ID card that 2,000+ KOLs shared unpaid, driving a $2B FDV and 590K+ users.

$2B

all-time-high FDV

920K+

community members

Coinbase, Binance, Kraken

listings

Starting point

ETHGas was building a market for Ethereum blockspace, a category that didn't exist yet, under a brand that had gone stale. In May 2025 the X account had 22,000 followers and about 5,000 impressions a month.

How we grew ETHGas: the play

We built a viral product, not a campaign. The Gas ID card showed every wallet how much ETH it had burned on gas, and 2,000+ KOLs posted theirs with zero paid spend.

01
Rebuilt the crypto brand around a meme voice (Accelerate Gas Markets) so the account became something people wanted to share.
02
Launched the Gas ID card: graded, shareable and personal, so every user became a distribution channel.
03
Turned it into a status game with Fused Avatars for the top 500 wallets, which pulled 2,000+ KOLs into posting organically.
04
Ran Beanstalk Bonanza quests and referrals to compound community growth, and the Open Gas Initiative to bring in institutional partners.
05
Converted the audience into Proof of Pain airdrop eligibility ahead of the $GWEI token launch.

Results

920K+ community members
10x social growth in month one
X from 22,000 to 300,000+ followers
2,000+ KOLs posted with zero paid spend
$1B+ (195K ETH) of gas spend surfaced through Gas IDs
$12B in institutional TVL committed to the Open Gas Initiative
$12M seed round led by Polychain Capital closed during the engagement

Social proof

View original post on X ↗

What ETHGas says

“Blockspace is a hard thing to get people excited about. Surgence rebuilt our brand and gave everyone a Gas ID they wanted to share, and that viral loop brought us a community we couldn't have bought.”

ETHGas team