Launch thesis and KPI tree
We define who the token is for, why it matters now, and which behaviors the campaign must create before money is spent.
Category narrative · Audience map · KPI tree · 90-day launch sequence
Launch dossier / 01
Token Marketing Agency
Launch condition
We run the creator campaigns, community programs, content and weekly reporting for token launches, from 12 weeks before TGE to the weeks after.
Planning a token launch in Singapore? See how Surgence Labs runs campaigns for Singapore, with creators and community in the local market.
Launching in the UAE? See how we run token campaigns for Dubai and the UAE from our headquarters, with bilingual creators.
Preparing a CEX or DEX listing? Our token listing services cover readiness, venue introductions and the listing-day launch.
01Pre-market
02TGE
03Post-launch
Operator note
The best launch plan starts with user behavior and the creators, community and content that drive it. The announcement comes later.
$0 to $200M+
TVL in three months
$2.038B
Cumulative perps volume
10M+
Impressions
#1
Kaito mindshare
Launch sequence
How the Program Runs
Pre-TGE demand
We build qualified attention before the event through waitlists, community loops, partner activations, and product-led campaigns.
Waitlist funnel · Community program · Partner calendar · Quest and referral mechanics
Creators and market entry
Creator waves, media, exchange coordination, and launch content are sequenced around the same message and action.
Creator pods · Launch content · Partner co-marketing · Listing support
Post-launch demand
The campaign continues after TGE with education, holder communication, product adoption, and weekly optimization.
Holder content · Retention loops · Usage campaigns · Weekly performance report
Surgence Labs Client Case Studies
Live outcomes
01When should token marketing start?+
Ideally 8 to 12 weeks before TGE. That gives us enough time to establish the narrative, build the funnel, activate partners, and build qualified demand before launch week.
02Do you support exchange and listing coordination?+
Yes. We coordinate messaging, assets, announcements, creator waves, and partner activity around confirmed listing dates. For readiness reviews, venue shortlists and introductions to exchanges and DEXs, see our Token and Exchange Listings service. Each venue makes its own listing decision.
03What do you measure after TGE?+
The exact KPI tree depends on the product, but it normally includes qualified holders, active users, liquidity, volume, retention, community quality, and channel-level acquisition.
04Can you work with our internal marketing team?+
Yes. We can own the full launch operation or work as the execution layer around your internal lead, foundation, market maker, and exchange partners.