Surgence Labs logo
Case StudiesBlogAbout
Just launchedTraderCompsTrading competitions directory
Just launchedTraderCompsTrading competitions directory
Services/Creators and KOLs

Ambassador and Affiliate Program Management

We recruit, onboard and run the ambassadors and affiliates who bring users to your product, with tiers, tasks, tracked links, leaderboards and payouts handled by us. You see every signup and payout by source in a weekly report.

Who it is for: Funded Web3 teams that want ambassadors and affiliates bringing tracked users, without managing them in-house.

Ambassadors only work when every task is tracked and every payout is clear.

30+

Ambassadors on iAgent

Run alongside 79 KOLs and 200+ communities.

100+

Creators on referral codes

TOKEN2049, each with a tracked 10% discount code.

1 to 2 weeks

Onboarding sprint

Tiers, tasks, payout rules and tracking agreed.

Weekly

Report

Signups, activity and payouts by ambassador.

Ambassador and Affiliate Program Management

What We Do

We handle recruiting, task setting, tracking and payouts, so your team does not manage a spreadsheet of ambassadors.

01

Recruiting and onboarding

We recruit ambassadors and affiliates from your community and our creator network, including regional ambassadors for each market you want to reach.

  • Candidate sourcing
  • Regional ambassadors
  • Application and vetting
  • Onboarding pack

02

Tiers, tasks and rules

We design the tier ladder, the weekly tasks and the rules, so ambassadors know what earns what and what gets removed.

  • Tier structure
  • Weekly task board
  • Program rules
  • Quality checks

03

Tracking links and leaderboards

Each ambassador gets a tracked link or referral code, and a public leaderboard shows who brings real users.

  • Tracked links and codes
  • Public leaderboard
  • Attribution to signups and deposits
  • Fraud checks

04

Payouts and reporting

We run payouts on the agreed rules and report spend against signups, activity and funded users every week.

  • Payout schedule
  • Payout records
  • Weekly report
  • Program optimization

Ambassador and Affiliate Program Management

How It Runs

We agree how ambassadors earn before the first one joins.

  1. Step 01

    Onboarding sprint, weeks 1 to 2

    We agree the tiers, tasks, payout rules and tracking, and prepare the onboarding pack.

  2. Step 02

    Recruit and launch

    We bring in the first cohort, regional leads included, and launch tasks and leaderboards.

  3. Step 03

    Run it every week

    We post tasks, review results, answer ambassadors and run payouts on schedule.

  4. Step 04

    Cut and compound

    We remove ambassadors who do not perform, promote those who do and move budget to the best sources.

Surgence Labs case studies

Client Results

These results came from full programs. Here is the ambassador or affiliate part of each.

iAgent node sale campaign

iAgent · Node sale

iAgent sold 4,949 nodes with 30+ ambassadors, 79 KOLs and 200+ communities behind the campaign.

A Korea community build with local ambassadors drove close to half of all node sales.

4,949
Nodes sold
30+
Ambassadors
BipTap performance marketing campaign

BipTap · Crypto card

BipTap turned 5,000 downloads into 1,000 first-time deposits, with an ambassador and affiliate program in the funnel.

Surgence ran the ambassador and affiliate program to keep new cardholders coming in, alongside UGC and whitelisted creator ads.

1,000
First-time deposits
1 in 5
Downloads became a funded account
TOKEN2049 creator referral campaign

TOKEN2049 · Referral codes

TOKEN2049 gave 100+ creators their own 10% referral code and ticket sales rose 20%.

Every creator post was tracked to ticket sales by code, alongside paid ads on Meta, Google and X.

20%
Increase in ticket sales
100+
Creators onboarded
View All Case Studies

Programs that use it

  • Trading Platform GTM Program
  • Neobank and Payments GTM Program
  • Gaming and Gacha GTM Program

Related services

  • Crypto KOL and Influencer Marketing
  • Crypto Community Management
  • Viral Growth Campaigns

Questions and next steps

Book an Intro Call

Tell us your markets and what a good user is worth. We will design the program around them.

01How much does ambassador and affiliate program management cost?+

We scope the work after an intro call. It runs as a one or two week onboarding sprint, then a monthly retainer, with growth spend on top that you approve. We do not publish a number because payouts and program size vary.

02Who pays the ambassadors?+

You fund the payouts. We run them on the rules you approve and show every payment in the weekly report.

03How do you stop fake signups?+

Every link and code is tracked to wallets and activity, and we review suspicious patterns before anyone is paid.

04Can you run regional ambassadors?+

Yes. We recruit local ambassadors for the markets you want, as we did in Korea for iAgent.

05Do ambassadors post for us?+

They post themselves, in their own voice, and disclose the relationship. We never auto-post on their behalf.

Surgence Labs logo

Global Web3 and crypto marketing agency, headquartered in Dubai. 200+ clients since 2022 and $300M+ in client revenue.

vinh@surgence.io
Marketing partner on TraderComps

Company

  • About Us
  • Case Studies
  • Blog
  • Guide
  • Contact Us

Services

  • All Services
  • Token Launch Marketing
  • Points and Airdrop Campaigns
  • Viral Growth Campaigns
  • NFT and Collectibles Marketing
  • Crypto KOL and Influencer Marketing
  • YouTube Creator Marketing
  • Instagram and TikTok Creator Marketing
  • Ambassador and Affiliate Programs
  • Crypto Community Management
  • Crypto Social Media Marketing
  • Web3 Partnerships and Collaborations
  • On-Chain User Retention
  • Reddit Marketing for Crypto
  • Crypto PR
  • Crypto SEO
  • AI Search Optimization (AEO and GEO)
  • Crypto Paid Advertising
  • Design and Creative
  • Web3 Website Development
  • Web3 App Development

Growth Programs

  • All Growth Programs
  • Layer 1 and Layer 2
  • Blockchain Infrastructure
  • DeFi Protocol
  • Trading Platform
  • Neobank and Payments
  • Crypto Wallet
  • Prediction Market
  • Gaming and Gacha
  • Institutional
  • AI Platform

Locations

  • Dubai
  • USA (New York)
  • Australia
  • South Korea
  • Singapore

Surgence is a registered trademark

© 2026 Surgence Labs·Privacy·Terms·