Falcon Finance: $75M to $2.1B TVL in Six Months
Synthetic dollar protocol (USDf) · Stablecoins · One Year
How Surgence, a crypto marketing agency, took Falcon Finance from $75M to $2.1B TVL with 500+ communities, 300 KOLs and a points programme.
$75M to $2.1B
TVL in six months
$300M+
retail TVL
50,000+
retail depositors
Starting point
Falcon launched USDf, a synthetic dollar, with no community. The target was category leadership: real retail TVL and token demand going into the $FF TGE.
How we grew Falcon Finance: the play
A crypto influencer marketing push at scale: we put Falcon in front of 500+ crypto communities and 300 KOLs at once, and paid users in Miles for the actions that grow TVL: minting, holding and providing liquidity for USDf.
- 01
Launched Falcon Miles, a DeFi points programme: 8x for minting with non-stablecoins, 6x for holding USDf, 40x for LP, plus a cut of every referred user's Miles, so every depositor recruited the next one.
- 02
Ran community marketing and co-marketing across 500+ partner communities and 300 creators, with dedicated Chinese and Korean KOL desks.
- 03
Ran Yap2Fly with Kaito: the top 50 creators split $50,000 USDf a month, which took Falcon to #1 Kaito mindshare.
- 04
Badge tiers from Bronze to Legendary turned depositors into a leaderboard people competed on in public.
- 05
Ran the token launch marketing for the $FF sale on Buidlpad and TGE, then used Season 2 staking multipliers to turn airdrop recipients into stakers instead of sellers.
Results
#1 Kaito mindshare
About $6B FDV at TGE
Binance and Upbit listings
$112.8M committed in the community sale, 28x oversubscribed, from 190,617 participants in 141 countries
200K+ community
10M+ impressions
What Falcon Finance says
“Surgence ran our crypto marketing like a growth team, not an agency. Their points programme and KOL network brought in retail depositors who stayed, and that became a real part of how we grew TVL.”
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