ADI PredictStreet / Case study
ADI PredictStreet: $100M+ Volume in the First 7 Days
How Surgence launched PredictStreet into the World Cup™: $100M+ volume in 7 days and global top 5, with 62 creators paid in match tickets.
- volume in the first 7 days
- $100M+
- notional volume in 30 days
- $234M
- dashboard users
- 185,000+
The Starting Point
PredictStreet launched into the World Cup™ from a standing start, against much bigger incumbents, with compliance limits on how it could be marketed.
How We Grew ADI PredictStreet
We paid creators in World Cup™ match tickets. 62 creators competed for a 1,500-ticket pool, so the reward was the event itself and creators pushed harder than any paid post would.
Launched a gamified dashboard and the ADIPSZN 26 season pass.
Launched the dynamic PredictStreet Card for users to share.
Ran a World Cup™ sprint across all 104 matches, with multiplier tasks on every game.
Activated 62 creators paid in match tickets, driving 7M+ creator impressions.
Onboarded high-volume traders and trading groups directly, so PredictStreet had active traders from day one.
The Results
- Top 5 globally by World Cup™ prediction market volume
- 10,000+ season passes claimed
- 102K+ X followers
- 3.8M X impressions and 7M+ creator impressions
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What ADI PredictStreet Said
“Launching into the World Cup™ against much bigger names, we had one shot at the first week. Surgence paid creators in match tickets, and that got people talking about PredictStreet who would never have taken a normal paid post.”
For Your Project
Run This Playbook for Your Project
The Prediction Market GTM Program runs on the same team and engine that grew ADI PredictStreet. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.