Vera Wallet / Case study
Vera Wallet: 150,000+ Wallet Downloads and 100K Community Members
How Surgence ranked Vera Wallet on page one of Google for 'decentralised wallet app', drove 150,000+ downloads and built a 100K community.
- wallet downloads via the browser app
- 150,000+
- community members acquired
- 100,000
- Google for 'decentralised wallet app'
- Page 1
The Starting Point
Vera is a mobile browser with a built-in multi-chain wallet and dApp store. Wallets are a crowded category where users default to the names they already know, so Vera needed a steady source of new downloads over time.
How We Grew Vera Wallet
Win the search, then grow the community. Crypto SEO put Vera on page one of Google for 'decentralised wallet app', in front of people already looking for a wallet, every day.
Ran a crypto SEO program targeting 'decentralised wallet app' and related wallet searches.
Ran download campaigns driving users to the browser app.
Ran community campaigns that grew the community to 100,000 members and kept new users engaged.
The Results
- 150,000+ wallet downloads via the browser app
- 100,000 community members acquired
- Page one on Google for 'decentralised wallet app'
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Vera Wallet Said
“Search was the channel we hadn't cracked. Surgence's crypto SEO got Vera onto page one for the terms people actually type when they want a wallet, and the downloads followed.”
For Your Project
Run This Playbook for Your Project
The Crypto Wallet GTM Program runs on the same team and engine that grew Vera Wallet. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.