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Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence

Creator desk / 02

Creator distribution tied to what users do next.

We source, brief, coordinate, and measure crypto creators against signups, deposits, holders, and product usage, not a screenshot of impressions.

Entering Korea? See how we brief and activate our Korean KOL network alongside local community and disclosure requirements.

Send a project brief
Surgence Labs meeting regional crypto creators in Korea

Regional operator network

Reach is useful only when the creator, message, market, and product action match.

GLOBALMENAKOREAJAPANSEATURKEYLATAM

Campaign desk

Four desks.
One brief.

01

Creator mapping and vetting

We build the roster from audience overlap, content history, engagement quality, regional fit, and previous campaign performance.

Creator shortlist · Audience analysis · Fraud screening · Rate benchmarking

02

Narrative and briefing

Creators get a usable story, proof points, content angles, and clear claims without forcing everyone into the same script.

Campaign thesis · Creator briefs · Claim guardrails · Content review

03

Regional creator pods

Campaigns are sequenced by market and creator tier so attention compounds instead of arriving as one disconnected burst.

Tiered creator pods · Regional rollout · Posting calendar · Live coordination

04

Attribution and optimization

We connect creator output to referral links, codes, campaign events, wallet activity, and downstream conversion where possible.

Link tracking · Performance scorecard · Weekly optimization · Creator rebooking plan

The creator is the media plan.

Audience fit, message, market, and product action are scored together.

ORBT Protocol DeFi Score campaign

Product-led creator campaign / ORBT Protocol

A shareable DeFi Score became the campaign's distribution engine.

70K+

Score cards shared

20M+

Impressions

Falcon Finance creator campaign

Regional creator waves / Falcon Finance

Tiered creator pods helped a stablecoin own its launch narrative.

#1

Kaito mindshare

10M+

Impressions

Next campaign

Reach is only the first line of the report.

01How do you choose creators?+

We score audience fit, category authority, engagement quality, content history, geography, cost, and past conversion. Follower count alone is never the selection rule.

02Do you handle outreach, rates, and coordination?+

Yes. We handle sourcing, outreach, negotiation, briefing, content review, scheduling, payment coordination, and reporting.

03Can creator campaigns be tracked on-chain?+

When the product supports it, yes. We use referral links, codes, wallet events, campaign cohorts, and product analytics to connect creator activity to outcomes.

04Which regions do you cover?+

Our network covers major English-speaking markets plus Europe, MENA, Turkey, Southeast Asia, Korea, Japan, and LATAM. The final mix depends on product fit and budget.

Surgence Labs logo

Leading Web3 marketing agency & GTM partner. We transform projects from concept to market dominance.

ruthy@surgence.io

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