Points and Airdrop Campaigns
We design and run your points program and airdrop campaign: the mechanics, tiers, badges and leaderboards, the sybil filtering, and the creator and community pushes around each season. Points go to the actions that matter, like deposits that stay and trades.
Who it is for: Funded Web3 teams planning a points program or airdrop that rewards real use and brings users back each season.
A points program is a promise about what you will reward. If it rewards the wrong action, you pay for users who leave the day it ends.
820K
Season 1 users
Boost, on $8,000 of KOL spend.
700,000
Wallets claimed loyalty points
Boost Days Campaign.
30,000+
Active traders
LAB, through a two-season airdrop campaign.
$300M+
Retail TVL
Retail TVL for Falcon Finance, with Falcon Miles points in the program.
Points and Airdrop Campaigns
What We Do
We write the rules, run the season and put creators and community behind it. You get one team and one weekly report.
01
Points mechanics
We weight points to the actions that matter to your product, such as minting, holding, providing liquidity and trading, so the program pays for use and not for noise.
- Action weights and multipliers
- Referral share rules
- Season length and schedule
- Points value model
02
Tiers, badges and leaderboards
We build the status layer that gives users a reason to keep going: tiers, badges and public leaderboards people compete on and post.
- Tier and badge design
- Public leaderboard
- Share cards for rank
- Season reset rules
03
Airdrop campaigns and sybil filtering
We plan the airdrop around real users: eligibility rules, wallet checks and filtering for farmers, then the claim and the season that follows it.
- Eligibility and allocation rules
- Sybil and farmer filtering
- Claim flow and announcement
- Next-season staking incentives
04
Creator and community pushes
Creators and your community channels push every season. They explain the rules, show the leaderboard and bring in the next wave of users.
- Creator briefs for each season
- Community quests and events
- Telegram and Discord campaigns
- Weekly points and user report
Points and Airdrop Campaigns
How It Runs
We agree what the program rewards before anyone is told about it.
Step 01
Onboarding sprint, weeks 1 to 2
We agree the actions to reward, the weights, the tiers and the tracking, and plan the first season.
Step 02
Build and test the rules
We set up the dashboard, leaderboard and anti-abuse checks, then test them with a small group.
Step 03
Launch the season
Creators and community channels launch the season together, with referrals and badges live from day one.
Step 04
Report and tune
We report users, points earned and the actions behind them every week, and change the weights where they pay for the wrong behavior.
Surgence Labs case studies
Client Results
Each result came from a full go-to-market program. The points or airdrop mechanic was part of it.
Questions and next steps
Book an Intro Call
Book an intro call. We will review your product and propose the mechanic for your first season.
01How much do points and airdrop campaigns cost?+
Programs are scoped after an intro call. We run a one or two week onboarding sprint, then a monthly retainer, with growth spend on top that you approve. We do not publish a number because the scope depends on your product, your seasons and your launch calendar.
02What should a points program reward?+
The actions that matter to your product. For a DeFi protocol that means minting, holding and providing liquidity. For a trading platform it means trades. We weight points to those actions so users are paid for use, not for clicks.
03How do you handle sybil wallets?+
We set eligibility rules before the season starts, check wallets for farming patterns and filter them before allocation. The rules are published so real users know what counts.
04Do you set the token allocation?+
We design the points mechanics, the eligibility rules and the campaign. Token economics and legal sign-off stay with your team and your advisors. We do not make price claims.
05How do you report on a points program?+
Every week you get new users, funded users, the actions earning points and trading activity. We set the goals together and judge the work against them.