YouTube Creator Marketing
We recruit crypto YouTubers, brief them and produce long-form reviews, tutorials and trader channel content that shows your product in use. Our Korean and Chinese regional teams run YouTube in their own languages.
Who it is for: Funded Web3 teams that want long-form creator content that shows the product in use, including Korea.
A long video lets a viewer watch the product work. We pick creators who use it on screen, so the video does the explaining.
3,000+
Vetted creators
Crypto-native KOLs and creators in our network.
12M+
Combined reach
Across the vetted network.
$100M to $362M
Daily perp volume
Vooi, with 100+ trading KOLs.
100+
Trading competitions
Run for Fogo alongside its KOL program.
YouTube Creator Marketing
What We Do
We recruit the channels, produce the briefs and report on what each video brought in.
01
Channel selection
We recruit crypto YouTubers and trader channels whose viewers match your users, and we vet each one before we brief them.
- Channel shortlist
- Audience fit check
- Creator outreach
- Korea and China channel sourcing
02
Long-form reviews and tutorials
We write the brief and the demo path, so each review or tutorial shows a real user completing a real action in your product.
- Creative briefs
- Product walkthrough scripts
- Review and tutorial videos
- Cutdowns for Shorts and X
03
Trader channels and Korea YouTube
We work with channels that trade live and run Korean-language YouTube through our regional team, where trading volume lives.
- Live trading sessions
- Korean-language videos
- Trading competitions
- Referral link tracking
04
Tracking and reporting
Each creator gets a tracked link or code. We report weekly on views, sign-ups, funded users and trading activity by channel.
- Tracked links and codes
- Results by creator
- Weekly report
- Next-wave plan
YouTube Creator Marketing
How It Runs
A short sprint picks the channels, then videos publish in waves on a weekly cadence.
Step 01
Onboarding sprint, weeks 1 to 2
We define your audience, build the channel shortlist and write the briefs.
Step 02
Recruit and brief
We contract the creators, share the demo path and agree the publishing dates.
Step 03
Publish in waves
Videos go live on a fixed schedule, with cutdowns and community posts around each one.
Step 04
Report and scale
We report by channel, stop what is not working and book more of the creators who bring in users.
Surgence Labs case studies
Client Results
Our creator programs pick people who use the product in public. YouTube channels follow the same model.
Questions and next steps
Book an Intro Call
Book an intro call. We will share a channel shortlist for your audience and the format we would start with.
01How much does YouTube creator marketing cost?+
Programs are scoped after an intro call. We run a one or two week onboarding sprint, then a monthly retainer, with growth spend on top that you approve. We do not publish a number because creator rates vary by channel, language and format.
02Which kinds of channels do you work with?+
Crypto reviewers, tutorial channels and trader channels, in English, Korean and Chinese. We choose by audience fit with your users, not by subscriber count.
03Do you pay creators up front?+
No. Creators are never paid up front. We agree terms before filming, and creators publish on their own channels.
04Do creators disclose sponsorships?+
Yes. Creators post themselves and disclose the sponsorship, as the platform and local rules require.
05How do you measure a YouTube campaign?+
Each creator gets a tracked link or code. You get a weekly report on views, sign-ups, funded users and trading activity by channel.