Crypto Paid Advertising
We run paid acquisition for crypto products on X Ads, crypto ad networks, Google where it is allowed, Telegram ads and Reddit ads, plus creator whitelisting. Every campaign is tracked to wallets, deposits and trades. Spend is passed through at cost and approved by you.
Who it is for: Funded Web3 teams that want paid acquisition tracked to wallets, deposits and trades, run next to creators and community.
Paid media only works when you can see what happens after the click. We track the path from ad to wallet to first deposit.
1,000
First-time deposits
BipTap, from 5,000 app downloads.
1 in 5
Downloads became a funded account
BipTap.
20%
Increase in ticket sales
TOKEN2049, from performance marketing.
100+
Creators on referral codes
TOKEN2049, tracked to ticket sales.
Crypto Paid Advertising
What We Do
We plan the channels, build the creative, run the campaigns and report on what each one delivered.
01
Channel planning and buying
We pick the channels that fit your product and your region, then buy and manage them: X Ads, crypto ad networks, Google where allowed, Telegram ads and Reddit ads.
- Channel and budget plan
- Campaign setup and buying
- Audience and keyword targeting
- Weekly optimization
02
Creator whitelisting and UGC
We produce ad-ready creative with creators and run ads through their accounts, so the offer reaches their audiences in a voice they trust.
- UGC creative library
- Creator whitelisting
- Offer variants by audience
- Creative testing
03
Tracking to wallets, deposits and trades
We set up tracking from the ad to the wallet connect, the first deposit and the first trade, so spend is judged on those actions.
- Attribution setup
- Wallet and deposit tracking
- Referral codes per creator
- Funnel dashboard
04
Spend at cost, approved by you
Ad spend is passed through at cost. You approve the budget and the plan before anything goes live, and see every line in the weekly report.
- Budget approval before launch
- Pass-through at cost
- Spend by channel report
- Next-week plan
Crypto Paid Advertising
How It Runs
We agree how success is measured before the first ad runs.
Step 01
Onboarding sprint, weeks 1 to 2
We choose the channels, set up tracking, brief creators and agree the first budget with you.
Step 02
Test creative and audiences
We launch small tests across channels and offers, then read which ones lead to deposits.
Step 03
Scale what works
With your approval, we put more spend behind the channels and creative that bring funded users.
Step 04
Report and adjust
We report spend, wallets, deposits and trades every week, and cut what does not bring funded users.
Surgence Labs case studies
Client Results
Each result came from a full program. Paid media was part of it, next to creators and community.
Questions and next steps
Book an Intro Call
Book an intro call. We will review your funnel and tell you which channels we would test first.
01How much does crypto advertising cost?+
Programs are scoped after an intro call. We run a one or two week onboarding sprint, then a monthly retainer, with growth spend on top that you approve. We do not publish a number because the scope depends on your channels, regions and launch calendar.
02Which channels do you run?+
X Ads, crypto ad networks, Google where it is allowed, Telegram ads and Reddit ads, plus ads through creator accounts. We pick the mix that fits your product and region.
03Who pays for the ad spend?+
Ad spend is passed through at cost and you approve the budget before it goes live. Our fee is the retainer, and it is separate from the spend.
04How do you track results?+
We track from the ad to the wallet connect, the first deposit and the first trade, using attribution links and referral codes per creator. We judge spend on funded users and trading activity.
05Do you promise a cost per user?+
No. We set goals with you and report against them every week, but we do not promise a cost per user or a fixed result.