LAB: $16B FDV, $1B+ Trading Volume and 30,000+ Active Traders
AI trading terminal across BNB Chain, Solana, Ethereum and Monad · Trading · One Year
How Surgence ran LAB's go-to-market and airdrop campaign through a Binance Wallet TGE: $16B FDV, 30,000+ active traders, $1B+ volume.
$1B+
lifetime trading volume
$16B
FDV
30,000+
active traders
Starting point
LAB had 200,000 X followers and about 1,000 traders a month. It needed active traders and a token launch that held up after TGE.
How we grew Lab Trades: the play
One go-to-market built around the airdrop: a two-season airdrop campaign with KOLs and a Telegram campaign, so every trader had a reason to stay active into TGE.
- 01
Ran the community round: 1,450+ applicants and $15M+ requested, 3,013% oversubscribed.
- 02
Ran a two-season airdrop campaign with KOL activation across crypto X.
- 03
Ran a Telegram marketing campaign to turn followers into active traders.
- 04
Launched $LAB as the 40th Binance Wallet Exclusive TGE, then onto Binance Alpha.
- 05
Ran the post-launch exchange strategy.
Results
$16B FDV
1M+ trades a month
$3.5M+ revenue before TGE
725,000 X followers
$6M+ raised
Over 700% above the TGE opening price at peak
What Lab Trades says
“Surgence was instrumental in helping Lab Trades reach $4B FDV, accelerating growth across our trading ecosystem with high-velocity Web3 marketing execution.”
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