Lab Trades / Case study
LAB: $16B FDV, $1B+ Trading Volume and 30,000+ Active Traders
How Surgence ran LAB's go-to-market and airdrop campaign through a Binance Wallet TGE: $16B FDV, 30,000+ active traders, $1B+ volume.
- lifetime trading volume
- $1B+
- FDV
- $16B
- active traders
- 30,000+
The Starting Point
LAB had 200,000 X followers and about 1,000 traders a month. It needed active traders and a token launch that held up after TGE.
How We Grew Lab Trades
One go-to-market built around the airdrop: a two-season airdrop campaign with creators and a Telegram campaign, so every trader had a reason to stay active into TGE.
Ran the community round: 1,450+ applicants and $15M+ requested, 3,013% oversubscribed.
Ran a two-season airdrop campaign with creator activation across crypto X.
Ran a Telegram marketing campaign to turn followers into active traders.
Launched $LAB as the 40th Binance Wallet Exclusive TGE, then onto Binance Alpha.
Ran the post-launch exchange strategy.
The Results
- $16B FDV
- 1M+ trades a month
- $3.5M+ revenue before TGE
- 725,000 X followers
- $6M+ raised
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Lab Trades Said
“Surgence was instrumental in helping Lab Trades reach $16B FDV, accelerating growth across our trading ecosystem with high-velocity Web3 marketing execution.”
For Your Project
Run This Playbook for Your Project
The Trading Platform GTM Program runs on the same team and engine that grew Lab Trades. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.