Goldfish: 1,000 to 50,000+ Followers and $10M+ TVL for Tokenized Gold
Gold-backed token ($GGBR) with staking via StakeMyGold · RWA · One Year
How Surgence grew Goldfish's tokenized gold to $10M+ TVL with a viral Dune dashboard, 14,000+ UGC posts, and X from 1,000 to 50,000+.
$10M+
TVL
30%+
TVL growth
20%+
growth in staked GGBR
Starting point
Goldfish issues $GGBR, a token backed by gold held with Fireblocks, with $124M+ in verified collateral. The proof of reserves was invisible to users. X had about 1,000 followers, Telegram about 1,000 members, and there was no community infrastructure.
How we grew Goldfish: the play
We built a viral dashboard before any campaign. The Goldfish Dune dashboard made the gold reserves visible and became the #1 trending Dune dashboard, then the community did the marketing with 14,000+ pieces of UGC.
- 01
Built a Dune dashboard for proof of reserves and on-chain activity that went #1 trending across all timeframes.
- 02
Launched the Season 2 on-chain leaderboard (hold, LP, stake) feeding the GFIN airdrop: 15,000+ users in the first 24 hours.
- 03
Launched the Goldfish Investor Profile share card, which drove 14,000+ pieces of UGC in place of paid KOLs.
- 04
Ran Gold Rush: swap PAXG or XAUT into $GGBR 1:1.
- 05
Ran crypto SEO for StakeMyGold: page one for 'stake gold' above stake.com in four weeks.
Results
$10M+ TVL
X from 1,000 to 50,000+ followers
Telegram from 1,000 to 40,000 members
Discord from 0 to 54,000 members
15,000+ users on the GFIN leaderboard in the first 24 hours
14,000+ pieces of user-generated content
Press in The Defiant, HackerNoon and Globe Newswire
What Goldfish says
“Surgence Labs didn't just market Goldfish. They built the systems that made growth inevitable. From engineering our Dune dashboard to orchestrating the GFIN launch, they operated as an extension of our core team. The results speak for themselves.”
On X