Goldfish / Case study
Goldfish: 1,000 to 50,000+ Followers and $10M+ TVL for Tokenized Gold
How Surgence grew Goldfish's tokenized gold to $10M+ TVL with a viral Dune dashboard, 14,000+ UGC posts, and X from 1,000 to 50,000+.
- TVL
- $10M+
- TVL growth
- 30%+
- growth in staked GGBR
- 20%+
The Case Study in 2 Minutes
How we grew Goldfish, told by the team that ran it: what we built, in what order, and what it produced.
The Starting Point
Goldfish issues $GGBR, a token backed by gold held with Fireblocks, with $124M+ in verified collateral. Users could not see the proof of reserves. X had about 1,000 followers, Telegram about 1,000 members, and there was no community infrastructure.
How We Grew Goldfish
We built a viral dashboard before any campaign. The Goldfish Dune dashboard made the gold reserves visible and became the #1 trending Dune dashboard, then the community did the marketing with 14,000+ pieces of UGC.
Built a Dune dashboard for proof of reserves and on-chain activity that went #1 trending across all timeframes.
Launched the Season 2 on-chain leaderboard (hold, LP, stake) feeding the GFIN airdrop: 15,000+ users in the first 24 hours.
Launched the Goldfish Investor Profile share card, which drove 14,000+ pieces of UGC in place of paid creators.
Ran Gold Rush: swap PAXG or XAUT into $GGBR 1:1.
Ran crypto SEO for StakeMyGold: page one for 'stake gold' above stake.com in four weeks.
The Results
- $10M+ TVL
- X from 1,000 to 50,000+ followers
- Telegram from 1,000 to 40,000 members
- Discord from 0 to 54,000 members
- 15,000+ users on the GFIN leaderboard in the first 24 hours
- 14,000+ pieces of user-generated content
- Press in The Defiant, HackerNoon and Globe Newswire
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Goldfish Said
“Surgence Labs didn't just market Goldfish. They built the systems that made growth inevitable. From engineering our Dune dashboard to orchestrating the GFIN launch, they operated as an extension of our core team. The results speak for themselves.”
For Your Project
Run This Playbook for Your Project
The DeFi Protocol GTM Program runs on the same team and engine that grew Goldfish. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.