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Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence
Gomble Games web3 gaming marketing campaign
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Gomble Games logoGamingCase study

Gomble Games: 2.8M MAU and the #1 Telegram Game

Game studio behind EggDrop and Space Kids NFTs · Gaming · One Year

GTM ProgramSocial MediaInfluencer MarketingGrowth HackingCommunity ManagementToken MarketingPerformance MarketingDevelopmentDesign and Animations

How Surgence took Gomble's EggDrop to 2.8M+ MAU and #1 Telegram game, and sold out 5,555 Space Kids NFTs, with cross-questing and 248 creators.

2.8M+

monthly active users

5,555

NFTs sold out

1,000+ ETH

NFT trading volume

Starting point

Gomble was a new studio with a $10M Series A, launching EggDrop into a crowded Telegram gaming market and Space Kids NFTs into a weak NFT market.

How we grew Gomble Games: the play

Cross-questing turned every partner game's players into EggDrop players, and a 248-creator campaign plus 150+ KOLs pushed it across Korea, China and CIS.

  1. 01

    Ran cross-questing with Telegram games and social dashboards, so each partner's player base became our acquisition channel.

  2. 02

    Activated gaming communities in Korea, China and CIS.

  3. 03

    Ran a 248-creator influencer campaign around a 10M $G reward pool.

  4. 04

    Ran challenges and treasure hunts to keep players active, and sold in-game ad placements to 20+ projects.

  5. 05

    Sold out the Space Kids NFT mint with curated whitelists and 150+ KOLs.

Results

  • #1 Telegram game and #7 across all DappRadar categories at peak

  • Space Kids: 0.2 ETH all-time-high floor and a peak market cap near 1,111 ETH

  • 248 creators produced close to 1M impressions at a $26 CPM

  • 20+ projects bought quest and ad placements

  • 330K+ X followers and 38K Discord members

Social proof

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What Gomble Games says

“Telegram gaming was crowded when we launched EggDrop. Surgence's cross-questing and creator campaigns turned other games' players into ours, and we went from new studio to the top of the charts.”
Gomble Games team
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