XOCIETY / Case study
XOCIETY: 5,000 NFTs Sold Out in a Falling NFT Market
How Surgence sold out XOCIETY's 5,000 Frontier Avatar NFTs in a falling market and grew X from 40K to 314K with tiered drops and 150+ guilds.
- Frontier Avatar NFTs sold
- 5,000
- organic NFT volume
- 659 ETH
- D+7 retention in playtest
- 73.4%
The Starting Point
XOCIETY brought us in for its NFT sale, with 40K X followers, 5K Discord members, low-quality engagement and a falling NFT market.
How We Grew XOCIETY
We sold out into a falling NFT market by releasing in three tiers, so each sell-out became the hype for the next drop, then pushed the game through 150+ guilds and regional agencies.
Restructured Discord into a gamified user journey to turn followers into an active community.
Released Frontier Avatars in three tiers (999, then 1,999, then the rest), each one selling out.
Ran four playtests with leaderboards and regional agencies in China, the Philippines and LATAM, reaching players in 98 countries.
Sold 250,000 Corporate Shares across 150+ guilds, burning token supply before TGE.
The Results
- X from 40K to 314K; Discord from 5K to 44K
- 0.3 ETH all-time-high floor
- Playtest 3: 29,543 unique active users and 18,115 DAU from 98 countries
- 250,000 Corporate Shares sold across 150+ guilds
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What XOCIETY Said
“Launching an NFT collection into a falling market was a real risk. Surgence's tiered release meant every drop sold out, and the community they built carried that momentum into everything we did after.”
For Your Project
Run This Playbook for Your Project
The Gaming and Gacha GTM Program runs on the same team and engine that grew XOCIETY. On a 30-minute call we review where you are and say what we would run first.
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2.8M+
monthly active users
OVERTAKEOVERTAKE: 3M Peak MAU in a Three-Month GAMEFEST
How Surgence distributed 8,500 codes to 200+ gaming guilds and took OVERTAKE's Golden Guardian Survivor to 3M peak MAU in a three-month GAMEFEST.
3M
peak MAU
QORPO WorldQORPO World: $1B+ FDV, 300K Gamers and $10M+ in NFT Revenue
How Surgence ran QORPO World's full go-to-market from pre-registration to TGE: $1B+ FDV, 300,000 gamers and $10M+ in NFT revenue.
$1B+
FDV at token launch
Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.