XOCIETY: 5,000 NFTs Sold Out in a Falling NFT Market
Blockchain shooter game · Gaming · Two Years
How Surgence sold out XOCIETY's 5,000 Frontier Avatar NFTs in a falling market and grew X from 40K to 314K with tiered drops and 150+ guilds.
5,000
Frontier Avatar NFTs sold
659 ETH
organic NFT volume
73.4%
D+7 retention in playtest
Starting point
XOCIETY brought us in for its NFT sale, with 40K X followers, 5K Discord members, low-quality engagement and a falling NFT market.
How we grew XOCIETY: the play
We sold out into a falling NFT market by releasing in three tiers, so each sell-out became the hype for the next drop, then pushed the game through 150+ guilds and regional agencies.
- 01
Restructured Discord into a gamified user journey to turn followers into an active community.
- 02
Released Frontier Avatars in three tiers (999, then 1,999, then the rest), each one selling out.
- 03
Ran four playtests with leaderboards and regional agencies in China, the Philippines and LATAM, reaching players in 98 countries.
- 04
Sold 250,000 Corporate Shares across 150+ guilds, burning token supply before TGE.
Results
X from 40K to 314K; Discord from 5K to 44K
0.3 ETH all-time-high floor
Playtest 3: 29,543 unique active users and 18,115 DAU from 98 countries
250,000 Corporate Shares sold across 150+ guilds
What XOCIETY says
“Launching an NFT collection into a falling market was a real risk. Surgence's tiered release meant every drop sold out, and the community they built carried that momentum into everything we did after.”
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