Go-to-market / Free guide
What zero-to-one growth in crypto actually requires: the order you stack the mechanics in, not the size of the budget behind them. Brand launches, mini launches, the Scorecard Pattern and the Traction Map.
By Surgence Labs 15 pages · pre-traction to first users
Inside the guide
What the Guide Covers
A practical framework you can bring to your team, your planning, and your next launch.
00Why projects fail, and the thesis
Launches die in 72 hours, features ship but users do not stay, and viral spikes never convert.
- Sequencing beats spending
01Brand launch and reveal formulas
Launches are won in the first three days because the ramp won them.
- The pre-launch ramp: infrastructure, category, momentum
- Launch day as an orchestration
- ETHGas and ORBT reveal formulas
02Mini launches and the Scorecard Pattern
A series of growth events beats one shot at attention.
- Our most replicated viral mechanic
- Identity, social proof, status and qualification
03Funnel conversion and the Traction Map
Most budgets go to awareness. Most leaks happen below it.
- Acquisition infrastructure, not campaigns
- Landing page and email drip: the forgotten middle
- Retention as a product loop
04Proof, and what to do on Monday
Falcon Finance, ETHGas, ORBT Protocol and StandX, then three questions to answer this week.
- Where is your funnel leaking?
- What is your four-chapter arc?
- What can you ship in 30 days?
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