IOPn / Case study
IOPn: 3,000+ Builders, 100+ Projects and 1M+ Testnet Actions
How Surgence launched IOPn's Layer 1 with viral trailers and a Builders program: 3,000+ builders, 100+ projects and 1M+ testnet actions.
- builders onboarded
- 3,000+
- projects incubated
- 100+
- testnet actions
- 1M+
The Starting Point
IOPn had about 10,000 X followers and a Layer 1 (OPN Chain) still to launch. It needed builders and projects on the chain.
How We Grew IOPn
Viral trailers to get attention, then a Builders program to turn that attention into builders and projects on OPN Chain.
Produced viral trailer teasers, then the full trailer launch.
Ran pre-registration and a points campaign to bring users in before the chain went live.
Launched the Builders Hub and OPN Builders program to onboard builders and incubate projects.
Ran testnet badges to reward and share activity on the testnet.
Reached out directly to partners, builders and founders and onboarded them by hand.
The Results
- 4.9K+ verified builders (IOPn, 17 July 2026)
- 3,000+ builders onboarded
- 100+ projects incubated
- 1M+ testnet actions
- X from 10,000 to 100,000 followers
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What IOPn Said
“Surgence Labs helped scale IOPn's Layer 1 into a leading ecosystem, driving real traction through smart positioning, community building, and full-funnel growth.”
For Your Project
Run This Playbook for Your Project
The Layer 1 and Layer 2 GTM Program runs on the same team and engine that grew IOPn. On a 30-minute call we review where you are and say what we would run first.
ETHGasETHGas: $2B All-Time-High FDV and 920K+ Community Members
How Surgence rebuilt ETHGas's brand and launched a viral Gas ID card that 2,000+ creators shared unpaid, driving a $2B FDV and 920K+ community members.
$2B
all-time-high FDV
IncentivIncentiv: 1.5M+ Testnet Users, Then a Coinbase-Listed Mainnet
How Surgence used a viral trailer, 50+ creators in four languages and testnet badges to bring Incentiv 1.5M+ users and a Coinbase-listed mainnet.
1.5M+
testnet users
MawariMawari: 1M+ Registrations in 72 Hours and $6M in Node Sales
How Surgence used a free XR Chip claim, creator pods and AMAs to drive 1M+ Mawari registrations in 72 hours and a $6M DePIN node sale.
$6M
node sales
Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.