IOPn: 3,000+ Builders, 100+ Projects and 1M+ Testnet Actions
Layer 1 ecosystem (OPN Chain) · L1/L2/infra · Two Years
How Surgence launched IOPn's Layer 1 with viral trailers and a Builders programme: 3,000+ builders, 100+ projects and 1M+ testnet actions.
3,000+
builders onboarded
100+
projects incubated
1M+
testnet actions
Starting point
IOPn had about 10,000 X followers and a Layer 1 (OPN Chain) still to launch. It needed builders and projects on the chain, not just followers.
How we grew IOPn: the play
Viral trailers to get attention, then a Builders programme to turn that attention into builders and projects on OPN Chain.
- 01
Produced viral trailer teasers, then the full trailer launch.
- 02
Ran pre-registration and a points campaign to bring users in before the chain went live.
- 03
Launched the Builders Hub and OPN Builders programme to onboard builders and incubate projects.
- 04
Ran testnet badges to reward and share activity on the testnet.
- 05
Reached out directly to partners, builders and founders and onboarded them by hand.
Results
4.9K+ verified builders
3,000+ builders onboarded
100+ projects incubated
1M+ testnet actions
X from 10,000 to 100,000 followers
What IOPn says
“Surgence Labs helped scale IOPn's Layer 1 into a leading ecosystem, driving real traction through smart positioning, community building, and full-funnel growth.”
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