Layer 1 / Testnet to mainnet
Incentiv
Pre-registration, quests, and creator distribution built participation ahead of mainnet.
1.5M+Testnet users
300,000+ social growth
Surgence / Growth practice
Layer 1 and Layer 2 GTM Program
Bring developers, applications, and users onto your network. Connect your technical advantage to the grants, partnerships, and launch programs that help an ecosystem take shape.
Layer 1 and Layer 2 Case Studies
All client workThe growth mandate
What We Grow
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Ecosystem Expansion and App Deployments
Build the anchor-app pipeline, grant structure, and infrastructure partnerships around what your chain needs next. Support each deployment with a route to users.
Measured by
Live applications · App-level activity · Ecosystem partnerships
The work behind it
- Anchor-app shortlist and introductions
- Builder program applications and onboarding
- Bridge, oracle, infra, and wallet partnerships
- Co-marketing playbooks for ecosystem deployments
- TVL and MAU rollup reporting for the foundation
- Validator, sequencer, and node-operator outreach
The objective / 02
Developer Onboarding to Mainnet
Connect technical content, hackathons, tooling launches, and builder support. Make the path from the first docs visit to a working deployment clear.
Measured by
Active developers · Testnet deployments · Mainnet conversions
The work behind it
- Hackathon bounties and sponsorships
- Developer-relations content
- Dev-influencer and OSS-maintainer outreach
- Bounty programs and retroactive deployment incentives
- Tooling and SDK launch campaigns
- Office hours, AMAs, and live build sessions
The objective / 03
Network Positioning and PR
Translate architecture choices into a clear reason to build on your network. Give developers, analysts, and partners evidence they can evaluate and share.
Measured by
Qualified builder interest · Technical reach · Ecosystem mindshare
The work behind it
- Narrative architecture
- Kaito mindshare campaigns for L1 / L2 leaderboards
- Analyst and research-house programs
- PR
- Podcast and Spaces booking
- Longform content distribution
The objective / 04
Ecosystem Retention
Carry launch attention into regional communities, contributor programs, and governance. Help builders, delegates, and users find the next useful action.
Measured by
Returning builders · Active contributors · Governance participation
The work behind it
- Discord, Telegram, and Farcaster ecosystem ops
- Ambassador, regional, and language-localized programs
- Validator, delegate, and governance participation flows
- Sentiment monitoring and crisis response
- Cross-protocol community partnership programs
Network fit
Layer 1 and Layer 2 Segments We Work With
A general-purpose chain and an app-specific rollup compete for different builders. The growth plan starts with what your network makes possible.
01
Rollups
- Ethereum L2 rollups
- ZK rollups
- Optimistic rollups
- Restaking-secured L2s
- L3s
02
Execution environments
- Alt-L1s
- Solana SVM chains
- Move-based chains
03
Application networks
- App-chains
- Cosmos app-chains
- Sovereign rollups
04
Network foundations
- Modular data availability
- Rollup-as-a-service providers
- Validator networks
- Sequencer markets
Working together
How the Program Runs
Start with the network’s adoption gaps, then coordinate developer programs, ecosystem partnerships, and community activity around a shared roadmap.
Inside the GTM program- 01
Week 1 to 2
Discovery & Audit
Deep audit on your chain: TVL, daily active developers, deployments per week, grant funnel, hackathon ROI, mindshare footprint, narrative posture, validator and sequencer health, and competitive benchmarking against rival L1s and L2s.
DeliverableNetwork adoption audit
- 02
Week 1 to 4
Strategy & GTM Design
Custom GTM playbook covering narrative architecture, builder-program structure, hackathon calendar, anchor-app shortlist, developer-onboarding funnel, and quarterly KPI framework. Your team owns the plan; we run it.
DeliverableEcosystem and developer GTM plan
- 03
Week 1 onwards
Execution & Distribution
40+ specialists run the system in parallel. Hackathon bounties go live, the grant pipeline opens, analysts are briefed, narrative content ships and ecosystem co-marketing scales. One shared group chat, one weekly planning call, one roadmap.
DeliverableCoordinated builder and partner launches
- 04
Ongoing
Optimization & Scaling
Weekly tracking on active developers, deployments, TVL by app, bridge flow, validator adoption, and mindshare. Underperforming channels get cut. Winning loops get scaled. Monthly reporting for the foundation and token holders.
DeliverableEcosystem performance report
From the client side
“Surgence Labs helped scale IOPn's Layer 1 into a leading ecosystem, driving real traction through smart positioning, community building, and full-funnel growth.”
Frequently Asked Questions
The practical details, from scope to measurement.
What kinds of L1s and L2s do you work with?
Ethereum L2 rollups (ZK and optimistic), alt-L1s, app-chains, sovereign rollups, modular DA layers, restaking-secured L2s, Cosmos app-chains, Solana SVM chains, Move-based chains, L3s, RaaS providers, and validator and sequencer networks. Incentiv reached 1.5M+ testnet users and a Coinbase-listed mainnet. IOPn onboarded 3,000+ builders. ETHGas grew to 920K+ community members.
Can you actually move developers, or just impressions?
Yes. We track active developers by week, contract deployments, hackathon-to-deployment conversion, and grant-funnel velocity. We choose developer creators by their public work and past results. Every campaign maps to a step in the developer journey.
Do you handle grants programs?
We run builder programs: applications, onboarding, co-marketing for each deployment and reporting. Your team decides which grants are funded.
Do you run hackathon programs?
Yes. We plan hackathon bounties, side events and post-event follow-up for your developers. Event costs are passed through at cost.
How do you handle the modular vs monolithic narrative?
We position your chain on what it does best, then run it through Kaito mindshare campaigns, analyst briefings and PR so the framing sticks.
How long until we see ecosystem impact?
Mindshare and developer signal in 30 to 45 days. Grant-funnel and hackathon impact in 60 to 120 days. Anchor-app deployment cycles run 60 to 180 days. Sustainable ecosystem retention compounds over quarters. We share weekly KPI reporting from week one.
Which channels actually drive L1 and L2 ecosystem growth right now?
Builder programs and retroactive funding, hackathon bounties, developer-relations content, dev-influencer outreach, Kaito mindshare campaigns, analyst and research-house coverage, PR, and ecosystem co-marketing with anchor apps.
How do you measure ROI?
Onchain. We attribute active developers, contract deployments, TVL by anchor app, bridge flow, validator adoption, and ecosystem revenue back to the channel that drove them. Monthly reporting for the foundation and token holders.
Your next growth cycle
Book an Intro Call
Bring your chain, current ecosystem, and next network milestone. We’ll work through the applications, developers, and users you need to reach.