Stablecoins & liquidity
Falcon Finance
A stablecoin launch that became a category conversation.
10M+Campaign impressions
#1 Kaito mindshare
Surgence / Growth practice
Crypto neobanks.
Built for everyday use.
Turn sign-ups into funded accounts and cards people use. Connect acquisition, clear product information, and lifecycle campaigns to everyday spending and saving.
Related stablecoin growth work
All client workThe growth mandate
What needs to move?
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Make the first transaction the start.
Connect the waitlist, app install, card activation, and first purchase. Creator partnerships and lifecycle campaigns help new customers find a reason to spend again.
Measured by
Activated cards · First transactions · Repeat spend
The work behind it
- Pre-launch waitlist and referral mechanics
- App Store optimization and paid acquisition
- Card-comparison and review-site placements
- Finance, travel, and lifestyle creator partnerships
- Regional card-corridor campaigns
- First-transaction and habit-building sequences
The objective / 02
Close the gap between sign-up and funding.
Reach the right customer for each account and payment corridor. Track the journey through onboarding and funding, then focus the channel mix on where customers complete it.
Measured by
Funded accounts · Onboarding completion · Acquisition cost
The work behind it
- Performance marketing across consumer-finance networks
- SEO for high-intent crypto neobank queries
- Referral-tree design and ambassador programs
- Regional partnership and remittance corridor BD
- Lifecycle comms by user persona
- App Store and Play Store rating-program management
The objective / 03
Make the important details easy to find.
Explain reserves, custody, security, and product terms clearly. Work with your auditors and counsel so the public story reflects the product and its actual protections.
Measured by
Trust-page engagement · Support themes · Onboarding conversion
The work behind it
- Proof-of-reserves and transparency-page design
- MICA / SOC 2 / state-licence narrative writing
- Security and incident-response comms playbook
- Tier-1 financial PR
- Regulator-friendly content and disclosure copy
- Crisis monitoring and rapid-response coverage
The objective / 04
Build a place in the weekly routine.
Use transaction cohorts to shape onboarding, helpful reminders, and win-back campaigns. Give each customer a relevant next step beyond opening an account.
Measured by
Active accounts · Transaction frequency · 30 / 90-day retention
The work behind it
- Discord and Telegram support communities
- Telegram VIP tiers and ambassador programs
- Lifecycle retention by transaction cohort
- Sentiment monitoring across X, Reddit, App Store, Trustpilot
- Win-back sequences and churn-recovery campaigns
Product fit
Different money needs.
Different paths to adoption.
A freelancer receiving stablecoins and a business managing treasury need different journeys. We build around the job your product does for them.
01
Cards & spending
- Crypto debit cards
- Stablecoin Visa / Mastercard programs
- Onchain credit cards
02
Accounts & payments
- Dollar accounts
- Onchain payment apps
- USDC / PYUSD wallets
03
Cross-border money
- Remittance apps
- Freelancer payout platforms
04
Business & savings
- SMB treasury apps
- Tokenized money-market accounts
Working together
From diagnosis
to distribution.
From the first account-funnel audit to weekly transaction reporting, one team connects acquisition, product trust, and retention.
Inside the GTM program- 01
Week 1 to 2
Discovery & Audit
Deep audit on your crypto neobank: card metrics, funded accounts, ASO posture, organic visibility, regulator footprint, App Store ratings, sentiment, and competitor benchmarking. You receive a dated growth-gap report with the top three levers ranked by expected account or card impact.
DeliverableAccount and card funnel audit
- 02
Week 2 to 4
Strategy & GTM Design
Custom GTM playbook covering trust posture, channel mix, regional rollout, creator tiering, retention loops, and a quarterly KPI framework. Your team owns the playbook; we own the execution.
DeliverableRegional acquisition and lifecycle plan
- 03
Week 4 onwards
Execution & Distribution
40+ specialists execute in parallel. ASO and paid scale, creator waves go live, regional corridors activate, financial PR places, proof-of-reserves, and trust assets ship. One Slack channel, one weekly stand-up, one roadmap.
DeliverableCoordinated card and account campaigns
- 04
Ongoing
Optimization & Scaling
Weekly tracking on funded accounts, card-active cohorts, transaction frequency, ratings, and retention. Underperforming channels get cut. Winning loops get scaled. Monthly board-ready reporting for your investors and your compliance lead.
DeliverableTransaction-cohort performance report
From the client side
“Few partners match their speed, commitment, and execution quality. They consistently bring fresh perspective and follow through.”
Before we begin.
The practical details, from scope to measurement.
What kinds of crypto neobanks do you work with?
Crypto debit cards (Visa and Mastercard programs), stablecoin payment apps, dollar accounts, remittance corridors, onchain payment products, freelancer payout platforms, SMB treasury apps, and tokenized money-market accounts. Anything that looks like a consumer-finance product with crypto rails underneath.
How is marketing a crypto neobank different from marketing a DeFi protocol?
The buyer is not a degen. Acquisition lives on App Store, TikTok, Google, regional Telegram, and consumer-finance content, not on crypto Twitter. The funnel ends in a funded account or an active card, not a wallet connection. Trust comes from proof-of-reserves and tier-1 financial press, not yield narrative.
Can you handle proof-of-reserves and trust pages?
Yes. We design proof-of-reserves dashboards, security pages, regulator-friendly FAQ, and disclosure copy. We work with your auditors and counsel to make the trust story legible to a non-crypto reader without diluting it for a crypto-native one.
Do you do App Store optimization and paid mobile?
Yes. ASO is a primary channel for any crypto neobank. We run keyword research, listing optimization, screenshot tests, rating-program management, and paid mobile (Apple Search Ads, Meta, TikTok, Google App campaigns) tuned to install-to-funded-account economics.
Can you help us launch a new card program?
Yes. Pre-launch waitlist with referral mechanics, creator partnerships, App Store readiness, paid scaffolding, financial PR, and a launch-week run-of-show. We've helped consumer-facing crypto products execute coordinated launches across paid, owned, and earned channels.
How long until we see card-adoption results?
Funnel and ASO signal in 30 to 45 days. Card-program adoption signal in 60 to 90 days. Compliance-narrative and tier-1 PR cycles run 60 to 180 days. Retention compounds across quarters. We share weekly KPI reporting from week one.
Which channels actually drive crypto neobank account growth right now?
ASO and paid mobile, finance / travel / lifestyle creator desks, regional Telegram and WhatsApp communities, freelance and expat forums, Google search for "crypto debit card" intent queries, referral systems, and earned coverage in tier-1 financial press.
How do you measure ROI?
Funded accounts, active cards, transaction frequency, net revenue per active, App Store rating, install-to-KYC pass rate, and 30 / 90-day retention. Monthly reporting is structured so your CFO and your compliance lead can both defend the spend.
Your next growth cycle
Let’s find your
next move.
Bring your product, target regions, and current account funnel. We’ll identify where customers drop off and where to focus the next growth cycle.