StandX: $0 to $200M+ TVL in Three Months
Perp DEX with yield-bearing margin (DUSD) · Trading · Six Months
How Surgence launched StandX's perp DEX from zero with trading creators paid on volume: $200M+ TVL and $2B+ perps volume in three months.
$0 to $200M+
TVL in three months
$2.038B
cumulative perps volume
20,000+
registered traders
Starting point
StandX launched a perp DEX with no traders and no liquidity, the cold start every perp DEX faces. Its edge was DUSD, a yield-bearing stablecoin used as margin.
How we grew StandX: the play
Performance-based crypto influencer marketing: we recruited creators who actually trade, not the ones with the biggest reach, and paid them on the volume their audiences generated.
- 01
Ran a waitlist and referral push that pulled 50,000 sign-ups in under 10 days, then opened pre-deposits.
- 02
Opened the alpha to the top 10,000 on the waitlist so access itself became something to share.
- 03
Onboarded a network of trading creators paid on volume, so every post was built to drive trades.
- 04
Timed incentive campaigns to the BNB Chain and Solana launches to hit both communities at once, with a market-maker programme behind them.
- 05
Ran a World Cup Sweepstake with a 10,000 SOL prize pool and the SIP-4 Block Options launch to keep traders coming back.
Results
$100M+ TVL in the first 7 days
$1.947B+ 30-day perps volume
236,000+ DUSD holders
$81.88M open interest
50,000 waitlist sign-ups in under 10 days
What StandX says
“Every new perp DEX has the same problem on day one: no traders. Surgence found KOLs who actually trade and paid them on volume, and that got the order book moving faster than any marketing we'd run before.”
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