BipTap / Case study
BipTap: 1,000 First-Time Deposits From 5,000 Downloads
How Surgence built BipTap's performance marketing funnel with UGC, whitelisted creator ads and affiliates: 1 in 5 downloads became a funded card.
- first-time deposits
- 1,000
- downloads became a funded account
- 1 in 5
- app downloads
- 5,000
The Starting Point
BipTap was launching a crypto card and needed first-time depositors. The same generic offer pushed through every creator was not converting.
How We Grew BipTap
Each creator and community got a card offer shaped to their own audience, so creators were promoting something that felt like theirs, and every post fed a performance marketing funnel built to end in a deposit.
Produced UGC content with creators to build a library of ad-ready creative.
Ran whitelisted ads through creator accounts to put the offer in front of their audiences.
Built the full performance marketing funnel from ad to download to first deposit.
Ran an ambassador and affiliate program to keep new cardholders coming in.
Onboarded cardholders and active spenders through those channels.
The Results
- 1,000 first-time deposits
- 5,000 app downloads
- 1 in 5 downloads became a funded account
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What BipTap Said
“We didn't need more sign-ups, we needed people to fund the card. Surgence built a performance marketing funnel around that one number, with creator content and ads, and 1 in 5 downloads ended up as a funded account.”
For Your Project
Run This Playbook for Your Project
The Neobank and Payments GTM Program runs on the same team and engine that grew BipTap. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.