BipTap: 1,000 First-Time Deposits From 5,000 Downloads
Crypto card and banking app · Neobank/payments · Three Months
How Surgence built BipTap's performance marketing funnel with UGC, whitelisted creator ads and affiliates: 1 in 5 downloads became a funded card.
1,000
first-time deposits
1 in 5
downloads became a funded account
5,000
app downloads
Starting point
BipTap was launching a crypto card and needed first-time depositors, not sign-ups. The same generic offer pushed through every creator was not converting.
How we grew BipTap: the play
Each creator and community got a card offer shaped to their own audience, so creators were promoting something that felt like theirs, and every post fed a performance marketing funnel built to end in a deposit.
- 01
Produced UGC content with creators to build a library of ad-ready creative.
- 02
Ran whitelisted ads through creator accounts to put the offer in front of their audiences.
- 03
Built the full performance marketing funnel from ad to download to first deposit.
- 04
Ran an ambassador and affiliate programme to keep new cardholders coming in.
- 05
Onboarded cardholders and active spenders through those channels.
Results
1,000 first-time deposits
5,000 app downloads
1 in 5 downloads became a funded account
What BipTap says
“We didn't need more sign-ups, we needed people to fund the card. Surgence built a performance marketing funnel around that one number, with creator content and ads, and 1 in 5 downloads ended up as a funded account.”
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