iAgent: 4,949 Nodes Sold in a Bear Market
AI agents trained on gameplay data, with a node sale · AI agents · Two Years
How Surgence sold 4,949 iAgent nodes in a bear market with 200+ communities, 79 KOLs and a Korea community build behind the campaign.
4,949
nodes sold
742 ETH
raised (about $1.3M)
$11
cost per user at TGE
Starting point
iAgent came to us pre-launch with no audience. Node sale sentiment was poor, and a node-as-a-service provider had technical problems.
How we grew iAgent: the play
We went wide: 200+ communities, 30+ ambassadors and 79 KOLs, with a Korea community build that drove close to half of all node sales.
- 01
Built separate narratives for investors, gamers and node operators, so each audience heard its own pitch.
- 02
Built a Korean crypto community with Hypelabs and local ambassadors that drove close to half of node sales.
- 03
Activated KOLs and onboarded partners Aethir and Gaimin to reach their user bases.
- 04
When node sentiment stalled, changed the offer so nodes farmed $AGNT immediately, and demand came back.
- 05
Ran the TGE campaign on the AGNT XP platform across 200+ communities, 30+ ambassadors and 79 KOLs.
Results
Pre-sale sold out at 0.135 ETH
X from 0 to 175,000 followers and 8,000+ Discord members
500,000+ AGNT XP visitors in one month and 150,000+ new Telegram members
3M+ views, 800K+ engagements, two days trending on X and Kaito pre-TGE rank 42
What iAgent says
“Selling nodes in that market was hard, and halfway through it stalled. Surgence changed the offer instead of pushing harder, and their Korean community and KOL network brought demand back within days.”
On X