ORBT Protocol / Case study
ORBT Protocol: $1B+ in Community On-Chain Value in Six Months
How Surgence built ORBT's viral DeFi Score: 70,000+ cards shared, 300K+ wallets and $1B+ in community on-chain value in six months.
- community on-chain value
- $1B+
- wallets captured
- 300K+
- private TVL deposited
- $50M
The Case Study in 2 Minutes
How we grew ORBT Protocol, told by the team that ran it: what we built, in what order, and what it produced.
The Starting Point
ORBT launched a liquidity layer with no brand page, no community and no users, into a market with 255+ yield vaults on Morpho alone. Growth had to hold up after incentive spend stopped.
How We Grew ORBT Protocol
We built a viral product. The DeFi Score turned every wallet's on-chain history into a shareable card, and 70,000+ cards were shared as users flexed their scores on X.
Launched with a trailer and a pre-registration page with a live counter, so the momentum was public.
Ran a time-limited Module Claim that pulled 320,000+ on-chain claims.
Launched the DeFi Score wallet scorer and shareable score cards.
Pushed it through creators as a status flex, with referral loops and points behind every share.
Turned scores into personalised yield offers, converting the viral audience into depositors.
The Results
- 200,000+ net new followers
- 70,000+ DeFi Score cards shared
- 320,000+ on-chain module claims
- 20M+ impressions
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What ORBT Protocol Said
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community onchain value.”
For Your Project
Run This Playbook for Your Project
The DeFi Protocol GTM Program runs on the same team and engine that grew ORBT Protocol. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.