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Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence
ORBT Protocol DeFi marketing agency campaign
Case studies
ORBT Protocol logoDeFiCase study

ORBT Protocol: $1B+ in Community On-Chain Value in Six Months

Unified liquidity layer for DeFi (0xUSD) · DeFi · One Year

GTM ProgramSocial MediaInfluencer MarketingGrowth HackingCommunity ManagementToken MarketingPerformance MarketingDevelopmentDesign and Animations

How Surgence built ORBT's viral DeFi Score: 70,000+ cards shared, 300K+ wallets and $1B+ in community on-chain value in six months.

$1B+

community on-chain value

300K+

wallets captured

$50M

private TVL deposited

Starting point

ORBT launched a liquidity layer with no brand page, no community and no users, into a market with 255+ yield vaults on Morpho alone. Growth had to hold up after incentive spend stopped.

How we grew ORBT Protocol: the play

We built a viral product. The DeFi Score turned every wallet's on-chain history into a shareable card, and 70,000+ cards were shared as users flexed their scores on X.

  1. 01

    Launched with a trailer and a pre-registration page with a live counter, so the momentum was public.

  2. 02

    Ran a time-limited Module Claim that pulled 320,000+ on-chain claims.

  3. 03

    Launched the DeFi Score wallet scorer and shareable score cards.

  4. 04

    Pushed it through KOLs as a status flex, with referral loops and points behind every share.

  5. 05

    Turned scores into personalised yield offers, converting the viral audience into depositors.

Results

  • 200,000+ net new followers

  • 70,000+ DeFi Score cards shared

  • 320,000+ on-chain module claims

  • 20M+ impressions

Social proof

View original post on X ↗
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What ORBT Protocol says

“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community onchain value.”
Connor, CMO, ORBT Protocol
ORBT Protocol logo

Explore ORBT Protocol

Website

orbt.xyz

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On X

@ORBT_Protocol

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