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Singapore07 OctSingapore · TOKEN2049Convergence · 07 Oct
Singapore · 07 OctConvergence
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Fogo logoL1/L2/infraCase study

Fogo: 200,000+ Genesis Allowlist Sign-Ups and 10,000 Traders

Solana SVM Layer 1 built for trading · L1/L2/infra · Three Months

GTM ProgramSocial MediaInfluencer MarketingGrowth HackingCommunity ManagementToken MarketingPerformance MarketingDevelopmentDesign and Animations

How Surgence launched Fogo's Solana SVM Layer 1 with a $300K tier-1 KOL programme: 200,000+ allowlist sign-ups and 10,000 traders.

10,000

traders captured

200,000+

Genesis NFT allowlist sign-ups

100+

trading competitions run

Starting point

Fogo is a Solana SVM Layer 1 built for trading. It had raised $13.5M and needed traders and builders on testnet before mainnet, competing for attention with every other new chain.

How we grew Fogo: the play

A $300K tier-1 KOL programme weighted to Korea and China, where trading volume lives, plus 100+ trading competitions to put real trading on the chain.

  1. 01

    Ran the Genesis NFT allowlist as the entry point to the community: 200,000+ sign-ups.

  2. 02

    Deployed tier-1 creators across Korea, China and English-speaking crypto X.

  3. 03

    Built testnet leaderboards so activity was ranked and visible.

  4. 04

    Ran 100+ trading competitions, including on Ambient.

Results

  • 10,000 traders captured through the campaigns

  • 200,000+ Genesis NFT allowlist sign-ups

  • 100+ trading competitions run

Social proof

View original post on X ↗
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What Fogo says

“A fast chain means nothing without traders on it. Surgence's Korean and Chinese KOL network brought them in first, and the trading competitions kept them active on testnet.”
Fogo team
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Explore Fogo

Website

fogo.io

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On X

@fogo

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