Fogo / Case study
Fogo: 200,000+ Genesis Allowlist Sign-Ups and 10,000 Traders
How Surgence launched Fogo's Solana SVM Layer 1 with a $300K creator program: 200,000+ allowlist sign-ups and 10,000 traders.
- traders captured
- 10,000
- Genesis NFT allowlist sign-ups
- 200,000+
- trading competitions run
- 100+
The Starting Point
Fogo is a Solana SVM Layer 1 built for trading. It had raised $13.5M and needed traders and builders on testnet before mainnet, competing for attention with every other new chain.
How We Grew Fogo
A $300K creator program weighted to Korea and China, where trading volume lives, plus 100+ trading competitions to put real trading on the chain.
Ran the Genesis NFT allowlist as the entry point to the community: 200,000+ sign-ups.
Deployed creators across Korea, China and English-speaking crypto X.
Built testnet leaderboards so activity was ranked and visible.
Ran 100+ trading competitions, including on Ambient.
The Results
- 10,000 traders captured through the campaigns
- 200,000+ Genesis NFT allowlist sign-ups
- 100+ trading competitions run
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Fogo Said
“A fast chain means nothing without traders on it. Surgence's Korean and Chinese creator network brought them in first, and the trading competitions kept them active on testnet.”
For Your Project
Run This Playbook for Your Project
The Layer 1 and Layer 2 GTM Program runs on the same team and engine that grew Fogo. On a 30-minute call we review where you are and say what we would run first.
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How Surgence rebuilt ETHGas's brand and launched a viral Gas ID card that 2,000+ creators shared unpaid, driving a $2B FDV and 920K+ community members.
$2B
all-time-high FDV
IncentivIncentiv: 1.5M+ Testnet Users, Then a Coinbase-Listed Mainnet
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1.5M+
testnet users
MawariMawari: 1M+ Registrations in 72 Hours and $6M in Node Sales
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$6M
node sales
Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.