AI / Gaming / DePIN
iAgent
Positioning, regional community, and creator campaigns supported a node sale in a difficult market.
4,949Nodes sold
742 ETH raised · 175,000 X followers
Surgence / Growth practice
AI Platform GTM Program
Help builders understand what your platform makes possible, try it, and ship with it. Connect technical positioning, community programs, and integration launches to real usage.
AI Agent Platform Case Studies
All client workThe growth mandate
What We Grow
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Builder and Developer Community Growth
Reach developers and researchers with demos, documentation-led campaigns, and contributor programs. Show the path from exploring the platform to shipping a useful application.
Measured by
Active builders · Agents deployed · Contributor activity
The work behind it
- Builder Discord and GitHub engagement programs
- Hugging Face and ML-research community outreach
- Agent-leaderboard and mindshare campaigns
- Regional and language-localized community ops
- Developer ambassador and contributor programs
- Podcast and Spaces booking
The objective / 02
Token Utility Education
Explain what the token pays for, secures, or coordinates. Connect that utility to launch communications, research coverage, and the platform’s actual usage.
Measured by
Utility engagement · Active holders · Platform participation
The work behind it
- Token-utility narrative
- Pre-TGE mindshare and leaderboard programs
- Listing preparation and launch-day content
- Holder retention by cohort and chain
- Analyst and research-house coverage
- Introductions to liquidity partners, disclosed and reported separately
The objective / 03
Integration Launch Campaigns
Coordinate partner launches, developer tooling, and marketplace discovery. Demonstrate the new capability and follow the builders who use it after launch.
Measured by
Live integrations · Referred builders · Agent activity
The work behind it
- Integration roadmap across the chains your agents run on
- dApp, wallet, and data-network partnership BD
- Co-marketing playbooks for each integration launch
- Agent-marketplace listing and discoverability programs
- SDK and developer-tooling launch campaigns
- Cross-platform agent showcase content
The objective / 04
Builder Retention After Launch
Use grants, bounties, technical communities, and partner programs to sustain participation. Track which cohorts return and where they need more support.
Measured by
Returning builders · Retained integrations · Active contributors
The work behind it
- Discord, Telegram, and Farcaster ecosystem ops
- Validator, operator, and contributor governance flows
- Agent-builder grants and bounty programs
- Sentiment monitoring and crisis response
- Cross-protocol community partnership programs
Platform fit
AI Agent Platform Segments We Work With
An inference network needs workloads. An agent framework needs builders. Your product, users, and utility shape the growth plan.
01
Agent products
- Agent frameworks
- Agent marketplaces
- Multi-agent orchestration
- Agent-powered DeFi
- AI trading agents
02
Compute networks
- Decentralized AI networks
- Inference networks
- AI-DePIN compute
03
Data & models
- Training data DAOs
- Model marketplaces
- AI oracles
04
Verifiable AI
- ZKML platforms
- TEE-secured AI
- Verifiable compute
Working together
How the Program Runs
One team coordinates positioning, builder distribution, and integration campaigns. Reviews connect the marketing work to platform and agent activity.
Inside the GTM program- 01
Week 1 to 2
Discovery & Audit
Deep audit on your platform: builder activity, agents deployed, token-utility narrative, mindshare footprint, integration map, GitHub and Hugging Face health, analyst coverage, and competitor benchmarking. You receive a dated growth-gap report.
DeliverablePlatform adoption and positioning audit
- 02
Week 1 to 4
Strategy & GTM Design
Custom GTM playbook covering token-utility narrative, channel mix across builder/trader/researcher tracks, integration roadmap, leaderboard strategy, and quarterly KPI framework. Your team owns the plan; we run it.
DeliverableBuilder and integration GTM roadmap
- 03
Week 1 onwards
Execution & Distribution
40+ specialists run the system in parallel. Builder programs activate, leaderboard pushes launch, integrations ship as co-marketing events, analysts are briefed, and technical content lands. One shared group chat, one weekly planning call, one roadmap.
DeliverableCoordinated platform launch programs
- 04
Ongoing
Optimization & Scaling
Weekly tracking on builders, agents, integrations, holders, mindshare, and inference / on-chain volume. Underperforming channels get cut. Winning loops get scaled. Monthly reporting for token holders and investors.
DeliverableBuilder and platform activity report
From the client side
“Few partners match their speed, commitment, and execution quality. They consistently bring fresh perspective and follow through.”
Frequently Asked Questions
The practical details, from scope to measurement.
What kinds of AI & agent platforms do you work with?
Decentralized AI networks, agent frameworks, agent marketplaces, inference networks, training-data DAOs, ZKML and TEE platforms, AI-DePIN compute, AI oracles, verifiable compute, agent-powered DeFi, and multi-agent orchestration.
How is marketing an AI platform different from marketing a regular protocol?
You serve three audiences at once: builders, ML researchers, and traders. Our work reaches builders on Hugging Face and traders on Kaito at the same time. Token utility comes first, so the story holds up against pure-narrative competitors.
What do you do for token demand?
We run the launch, creator, community and research coverage that explain what the token does. We report holders and platform activity weekly. We do not promise token outcomes.
Do you handle Kaito mindshare and pre-TGE leaderboard pushes?
Yes. We run mindshare programs end-to-end: content cadence, creator alignment, narrative architecture, analyst engagement. Falcon Finance reached #1 Kaito mindshare.
How do you handle integration launches?
Each integration is a co-marketing event with a deliverable list (joint blog, X spaces, demo video, post-launch retention sequence) and a measurement plan tied to wallet activity, agent calls, or builder sign-ups on the partner platform.
How long until we see results?
Builder and mindshare signal in 30 to 45 days. Integration-launch impact in 60 to 120 days. Token-demand and listing cycles run 60 to 180 days. Sustainable retention compounds over quarters. We share weekly KPI reporting from week one.
Which channels actually drive AI-platform growth right now?
Builder Discord and GitHub engagement, Hugging Face presence, Kaito and Polymarket mindshare, agent-leaderboard meta, X technical content, Farcaster, dev-influencer outreach, analyst and research-house coverage, and integration launches.
How do you measure ROI?
Active builders, agents deployed, inference / on-chain activity, token-holder cohorts, staked supply, integration launches, GitHub stars, and mindshare. Monthly reporting covers builders, agents deployed, integrations and holders.
Your next growth cycle
Book an Intro Call
Bring your platform, developer journey, and next integration. We’ll work through the audiences and use cases that can drive adoption.