Regulated product launch
ADI PredictStreet
A launch under compliance limits on how the product could be marketed.
$100M+Volume in the first 7 days
62 creators in the launch campaign
Surgence / Growth practice
Institutional GTM Program
Bring a product on-chain with a public-brand standard. Compliant creator programs, partnerships, community, and PR, run by one team inside your approvals process.
Institutional Case Studies
All client work
Web2 brand to Web3 IP
Lotte (Bellygom)
A Korean character IP launched into Web3 with a global community behind it.
$2M+Web3 IP revenue
200,000+ global community
Infrastructure / Institutional partners
ETHGas
A rebuilt brand and an initiative that brought institutional partners to the table.
$12BIn institutional TVL committed to the Open Gas Initiative
$12M seed led by Polychain
The growth mandate
What We Grow
Choose your priority. See the work, channels, and measures behind it.
The objective / 01
Compliant Creator Programs
We recruit, brief, and manage creators who fit your brand. They always post themselves, every paid post is disclosed, and your reviewers see the brief before it goes out.
Measured by
New users · Creator-attributed activity · Mindshare
The work behind it
- Creator shortlists by region and audience
- Briefs and talking points approved by your team
- Disclosure on every paid post
- Creator posts from their own accounts, never auto-posted
- Referral codes and tracked links per creator
- Post-campaign review of reach and activity
The objective / 02
Partnerships and Collaborations
We find and run collaborations with brands, communities, and platforms whose audiences match your launch. Each partner is checked against your brand-safety rules first.
Measured by
Partner launches · New users · Community growth
The work behind it
- Partner shortlists and introductions
- Co-launch and collaboration campaigns
- Community-to-community collaborations
- Event and conference activations
- Partner brand-safety checks
- Joint announcements and shared content
The objective / 03
Community and Moderation
We build the community around your launch and moderate it to a public-brand standard. Clear rules, trained moderators, and fast escalation to your team.
Measured by
Active members · Support themes · Sentiment
The work behind it
- Discord, Telegram, and X community setup
- Moderation guidelines and escalation paths
- Moderators in your target time zones
- Ambassador and member programs
- Sentiment tracking and response
- Regional communities in local languages
The objective / 04
PR and Executive Visibility
We place your founders and executives in front of the right press, podcasts, and stages, and run the launch announcements that go with them.
Measured by
Press coverage · Executive reach · Mindshare
The work behind it
- Launch announcements and media outreach
- Founder and executive profile building
- Podcast, panel, and conference booking
- Thought-leadership content for approval
- Launch campaigns across X, LinkedIn, and video
- Weekly mindshare tracking
Who we work with
Institutions We Work With
A bank launching a stablecoin and a consumer brand launching an IP collection face different audiences and different reviewers. We build around who has to approve the work and who has to trust it.
01
Foundations & chains
- Foundations launching an ecosystem
- Layer 1 and Layer 2 networks
- Public-goods and grants programs
02
Banks & regulated issuers
- Stablecoin issuers
- Tokenized assets and funds
- Listed companies entering Web3
03
Web2 brands & IP
- Character and entertainment IP
- Consumer brands launching collections
- Event and media owners
04
Apps & products
- Consumer apps with a compliance review
- Prediction and trading products
- Wallets and payment apps
Working together
How the Program Runs
From the first brand and compliance audit to weekly reporting for your board, one team plans, runs, and reports.
Inside the GTM program- 01
Week 1 to 2
Onboarding Sprint
We audit your brand, channels, and competitors, and map your approvals process, reviewers, and brand-safety rules. You receive a launch plan and the first creator and partner shortlists.
DeliverableLaunch plan and approvals workflow
- 02
Week 2 to 4
Plan and Approvals
We agree the creator briefs, disclosure language, partner list, and community rules with your reviewers. Your team signs off on the plan; we run it.
DeliverableApproved briefs, partners, and community rules
- 03
Week 3 onwards
Launch and Run
Creators go live, partner collaborations launch, the community opens with moderators in place, and PR and executive visibility run alongside. One shared group chat and one weekly call.
DeliverableCoordinated launch campaigns
- 04
Ongoing
Report and Improve
A weekly report for your board and marketing lead on users, activity, and mindshare. We cut what is not working and put more behind what is.
DeliverableWeekly board and marketing report
From the client side
“Bellygom was already loved in Korea. Surgence took it global in Web3, built a community of more than 200,000 people around it and turned the launch into real revenue for the IP.”
Frequently Asked Questions
The practical details, from scope to measurement.
How much does the Institutional GTM Program cost?
We scope it after an intro call. It starts with a one or two week onboarding sprint, then a monthly retainer. Growth spend, such as creator payments and paid media, sits on top and you approve it before it is committed.
Who is the Institutional GTM Program for?
Foundations, listed companies, banks and regulated issuers, and Web2 brands and IP owners bringing a product on-chain. That can be a stablecoin, a tokenized asset, a chain, an app, or an IP launch.
How do creator programs work with compliance and disclosure?
Creators always post themselves, from their own accounts, and every paid post is disclosed. Your legal and compliance team reviews the brief, the talking points, and the creator list before anything goes live. Nothing is auto-posted.
Can you work inside our approvals process?
Yes. We set up an approvals workflow with named reviewers, turnaround times, and a brand-safety checklist for creators, partners, and community channels. Nothing is published outside it.
Which regions do you cover?
Surgence Labs is headquartered in Dubai, with teams in Korea, Singapore, and the US. We run programs in local languages and time zones, with creators and communities in each market.
What do we receive each week?
A weekly report for your marketing lead and board on users, activity, and mindshare, with what shipped, what is next, and where we need a decision from you.
Your next growth cycle
Book an Intro Call
Bring your product, target regions, and approvals process. We will map the launch plan and what we run in the first sprint.