Boost / Alphabot / Case study
Boost: $BOOST Launch on $8K of Creator Spend
How Surgence turned Alphabot's users into a $BOOST token launch with 820K Season 1 users and 39,000+ UGC posts on $8,000 of creator spend.
- Season 1 users
- 820K
- total creator spend
- $8K
- UGC posts
- 39K+
The Starting Point
Alphabot had two years of allowlist users but no token. The job was to turn that loyalty into a $BOOST launch on a small budget.
How We Grew Boost / Alphabot
The Days Campaign. Users connected a wallet to see how long they had been on Alphabot, which turned loyalty into a public flex. Six creators started it, and 150+ joined on their own.
Launched the Days Campaign with six creators quote-posting, then let it spread to 150+ creators organically.
Released a bridge video turning days into loyalty points, so 700,000 wallets claimed.
Ran partner campaigns with Magic Eden, Pudgy Penguins and Abstract to reach their communities.
Launched $BOOST with Season 1 farming, all on $8,000 of creator spend.
The Results
- 150+ creators joined organically
- 1M+ impressions in week one
- 700,000 wallets claimed loyalty points
- Discord from 74,401 to 144,753 members
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Boost / Alphabot Said
“We had two years of loyal users and almost no budget. Surgence's Days Campaign got them posting about how long they'd been with us, and that viral loop did more for our token launch than any paid push could have.”
For Your Project
Run This Playbook for Your Project
The same team and engine that grew Boost / Alphabot runs every Surgence Labs program. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.