Boost: $BOOST Launch on $8K of KOL Spend
NFT allowlist platform and its $BOOST token · Consumer app · Two Years
How Surgence turned Alphabot's users into a $BOOST token launch with 820K Season 1 users and 39,000+ UGC posts on $8,000 of KOL spend.
820K
Season 1 users
$8K
total KOL spend
39K+
UGC posts
Starting point
Alphabot had two years of allowlist users but no token. The job was to turn that loyalty into a $BOOST launch on a small budget.
How we grew Boost / Alphabot: the play
The Days Campaign. Users connected a wallet to see how long they had been on Alphabot, which turned loyalty into a public flex. Six KOLs started it, and 150+ joined on their own.
- 01
Launched the Days Campaign with six KOLs quote-posting, then let it spread to 150+ KOLs organically.
- 02
Released a bridge video turning days into loyalty points, so 700,000 wallets claimed.
- 03
Ran partner campaigns with Magic Eden, Pudgy Penguins and Abstract to reach their communities.
- 04
Launched $BOOST with Season 1 farming, all on $8,000 of KOL spend.
Results
150+ KOLs joined organically
1M+ impressions in week one
700,000 wallets claimed loyalty points
Discord from 74,401 to 144,753 members
What Boost / Alphabot says
“We had two years of loyal users and almost no budget. Surgence's Days Campaign got them posting about how long they'd been with us, and that viral loop did more for our token launch than any paid push could have.”
Explore Boost / Alphabot
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