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Surgence / Growth practice

Prediction Market GTM Program

Bring forecasters, traders, and market creators into the same community. Connect discovery, first participation, and recurring market activity through a coordinated growth program.

Explore the program

Prediction Market Case Studies

All client work
PredictStreet campaign artwork

Prediction markets / Go-to-market

PredictStreet

Surgence ran the go-to-market program for PredictStreet: $100M+ volume in the first 7 days and $234M notional volume in 30 days.

$100M+Volume in the first 7 days

$234M notional volume in 30 days

The growth mandate

What We Grow

Choose your priority. See the work, channels, and measures behind it.

The objective / 01

User Acquisition

Reach people already following the topics your markets cover. Connect creators, search, referrals, and onboarding to a clear first action on the platform.

Measured by

Activated users · First trades · Returning traders

The work behind it

  • Audience research and competitor positioning
  • Pre-registration and referral campaigns
  • Wallet onboarding and activation journeys
  • Topic-led SEO and search campaigns
  • Creator distribution across crypto and wider audiences
  • Conversion tracking and cohort reporting
Explore the full GTM program

Market fit

Prediction Market Segments We Work With

A sports market and a macro forecast attract different participants. Start with the topics, market mechanics, and communities your platform serves.

01

Event markets

  • Sports and live events
  • Culture and entertainment
  • News-driven markets
02

Financial forecasts

  • Crypto market events
  • Economic indicators
  • Macro forecasts
03

Creator ecosystems

  • User-created markets
  • Topic-led communities
  • Market curation platforms
04

Forecasting tools

  • Prediction interfaces
  • Market discovery
  • Forecasting communities

Working together

How the Program Runs

A phased program connects positioning, community, launch, and retention. Sequencing follows product readiness; the six-month outline is tailored to the platform.

Inside the GTM program
  1. 01

    Month 1

    Foundation & positioning

    Define the audience, market positioning, channel plan, and measurement framework. Prepare the content engine and search foundations before launch.

    DeliverablePositioning and growth plan

  2. 02

    Month 1 to 2

    Pre-registration & referrals

    Build the pre-registration journey, shareable participation mechanics, and referral campaign. Establish the founding cohort and follow activation from the first touchpoint.

    DeliverablePre-registration and referral launch

  3. 03

    Month 2

    Community & creator programs

    Set up Discord and Telegram operations, onboard market creators, and establish a recurring calendar of discussions, events, and support.

    DeliverableCommunity and creator program

  4. 04

    Month 2 to 3

    Platform launch & first season

    Coordinate the product launch with creator content, community communications, and the first participation season. Track onboarding and market activity as users arrive.

    DeliverableLaunch campaign and season calendar

  5. 05

    Month 3

    Audience expansion

    Run acquisition campaigns aimed at experienced prediction market users. Use clear landing pages, product comparisons, and relevant onboarding to explain the reason to try your market.

    DeliverableAcquisition campaign and cohort analysis

  6. 06

    Month 3 to 4

    Creator and activity review

    Review creator performance, participation, and incentive costs. Scale productive campaigns and refine market discovery using the first seasons of activity.

    DeliverableCampaign optimization plan

  7. 07

    Month 4 to 5

    Wider audience distribution

    Expand topic-led search and creator programs to new communities. Tailor explanations and onboarding to people who are unfamiliar with the product.

    DeliverableTopic and regional expansion campaigns

  8. 08

    Month 5 to 6

    Next launch & retention

    Coordinate the next season or token launch where applicable. Carry the existing community into the next milestone with clear utility, communications, and retention measurement.

    DeliverableNext-cycle launch and retention plan

From the client side

“Few partners match their speed, commitment, and execution quality. They consistently bring fresh perspective and follow through.”
Lydia Head of Partnerships, DWF Labs

Frequently Asked Questions

The practical details, from scope to measurement.

What does a prediction market growth program cover?

Positioning, audience research, creator programs, community operations, launch campaigns, search, content, and retention. We connect the work to onboarding, participation, and market activity.

Can you support a new platform launch?

Yes. We plan pre-registration, referral mechanics, creator onboarding, launch communications, and the first participation season around the platform’s product readiness.

Do you work with market creators?

Yes. We help design and operate creator programs, including recruitment, onboarding, content, incentive communications, and performance reporting.

Can you reach audiences outside crypto?

The channel plan can include topic-led search and creators serving sports, culture, news, and financial audiences. The appropriate mix depends on the markets offered and the audience your platform can serve.

How do you measure the work?

We report weekly on activated users, first trades, returning traders, creator participation and market activity. Goals are agreed after we review the product, never guaranteed.

Is the timeline fixed?

No. The phased outline is a planning framework. Launch dates, product readiness, existing community, and team capacity determine the final sequence and scope.

Your next growth cycle

Book an Intro Call

Bring your market model, launch stage, and current community. We’ll work through the audiences, creators, and participation patterns to build around.

Send a Brief