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Singapore · 07 OctConvergence
Surgence / Growth practice

Prediction markets.
Built for participation.

Bring forecasters, traders, and market creators into the same community. Connect discovery, first participation, and recurring market activity through a coordinated growth program.

Explore the program

Prediction market work

All client work
PredictStreet campaign artwork celebrating $100M in weekly trading volume

Prediction markets / Go-to-market

PredictStreet

A coordinated go-to-market program supported PredictStreet as it crossed $100M in trading volume over seven days.

$100M+Weekly trading volume

Surgence led the GTM push behind the growth.

The growth mandate

What needs to move?

Choose your priority. See the work, channels, and measures behind it.

The objective / 01

Turn market interest into participation.

Reach people already following the topics your markets cover. Connect creators, search, referrals, and onboarding to a clear first action on the platform.

Measured by

Activated users · First trades · Acquisition cost

The work behind it

  • Audience research and competitor positioning
  • Pre-registration and referral campaigns
  • Wallet onboarding and activation journeys
  • Topic-led SEO and search campaigns
  • Creator distribution across crypto and wider audiences
  • Conversion tracking and cohort reporting
Explore the full GTM program

Market fit

Different topics.
Different communities.

A sports market and a macro forecast attract different participants. Start with the topics, market mechanics, and communities your platform serves.

01

Event markets

  • Sports and live events
  • Culture and entertainment
  • News-driven markets
02

Financial forecasts

  • Crypto market events
  • Economic indicators
  • Macro forecasts
03

Creator ecosystems

  • User-created markets
  • Topic-led communities
  • Market curation platforms
04

Forecasting tools

  • Prediction interfaces
  • Market discovery
  • Forecasting communities

Working together

From diagnosis
to distribution.

A phased program connects positioning, community, launch, and retention. Sequencing follows product readiness; the six-month outline is tailored to the platform.

Inside the GTM program
  1. 01

    Month 1

    Foundation & positioning

    Define the audience, market positioning, channel plan, and measurement framework. Prepare the content engine and search foundations before launch.

    DeliverablePositioning and growth plan

  2. 02

    Month 1 to 2

    Pre-registration & referrals

    Build the pre-registration journey, shareable participation mechanics, and referral campaign. Establish the founding cohort and follow activation from the first touchpoint.

    DeliverablePre-registration and referral launch

  3. 03

    Month 2

    Community & creator programs

    Set up Discord and Telegram operations, onboard market creators, and establish a recurring calendar of discussions, events, and support.

    DeliverableCommunity and creator program

  4. 04

    Month 2 to 3

    Platform launch & first season

    Coordinate the product launch with creator content, community communications, and the first participation season. Track onboarding and market activity as users arrive.

    DeliverableLaunch campaign and season calendar

  5. 05

    Month 3

    Audience expansion

    Test campaigns for experienced participants from adjacent platforms. Use clear landing pages, product comparisons, and relevant onboarding to explain the reason to try your market.

    DeliverableAcquisition campaign and cohort analysis

  6. 06

    Month 3 to 4

    Creator and activity review

    Review creator performance, participation, and incentive costs. Scale productive campaigns and refine market discovery using the first seasons of activity.

    DeliverableCampaign optimization plan

  7. 07

    Month 4 to 5

    Wider audience distribution

    Expand topic-led search and creator programs to new communities. Tailor explanations and onboarding to people who are unfamiliar with the product.

    DeliverableTopic and regional expansion campaigns

  8. 08

    Month 5 to 6

    Next launch & retention

    Coordinate the next season or token launch where applicable. Carry the existing community into the next milestone with clear utility, communications, and retention measurement.

    DeliverableNext-cycle launch and retention plan

From the client side

“Few partners match their speed, commitment, and execution quality. They consistently bring fresh perspective and follow through.”
Lydia Head of Partnerships, DWF Labs

Before we begin.

The practical details, from scope to measurement.

What does a prediction market growth program cover?

Positioning, audience research, creator programs, community operations, launch campaigns, search, content, and retention. We connect the work to onboarding, participation, and market activity.

Can you support a new platform launch?

Yes. We plan pre-registration, referral mechanics, creator onboarding, launch communications, and the first participation season around the platform’s product readiness.

Do you work with market creators?

Yes. We help design and operate creator programs, including recruitment, onboarding, content, incentive communications, and performance reporting.

Can you reach audiences outside crypto?

The channel plan can include topic-led search and creators serving sports, culture, news, and financial audiences. The appropriate mix depends on the markets offered and the audience your platform can serve.

How do you measure the work?

We track activated users, first trades, returning cohorts, creator participation, and campaign-attributed market activity. Targets are agreed after reviewing the product and its starting position.

Is the timeline fixed?

No. The phased outline is a planning framework. Launch dates, product readiness, existing community, and team capacity determine the final sequence and scope.

Your next growth cycle

Let’s find your
next move.

Bring your market model, launch stage, and current community. We’ll work through the audiences, creators, and participation patterns to build around.

Send a project brief