OVERTAKE: 3M Peak MAU in a Three-Month GAMEFEST
Gaming platform with launchpools · Gaming · One Year
How Surgence distributed 8,500 codes to 200+ gaming guilds and took OVERTAKE's Golden Guardian Survivor to 3M peak MAU in a three-month GAMEFEST.
3M
peak MAU
1.4M+
monthly transactions
Top 15
DappRadar ranking
Starting point
OVERTAKE needed players in its Golden Guardians launchpools during a three-month GAMEFEST. It started with 200K X followers, 69K Discord members and no Telegram.
How we grew OVERTAKE: the play
Guilds as the distribution channel. We handed 8,500 Survival Kit codes to 200+ gaming guilds, so each guild brought its own players in.
- 01
Distributed 8,500 Survival Kit codes across 200+ gaming guilds.
- 02
Ran cross-questing on the Golden Guardians Telegram app to reach its 30,000+ players.
- 03
Ran leaderboards for every launchpool so guilds competed in public.
- 04
Gave KOLs gameplay content kits (reviews, challenges and referral links) so every post drove sign-ups.
Results
X from 200K to 350K; Discord from 69K to 90K
OVERTAKE Telegram from 0 to 110K; GGS Telegram from 0 to 100K
30K GAMEFEST POPs and 27K GGS POPs minted
20K average DAU on Golden Guardian Survivor
What OVERTAKE says
“Handing codes to guilds instead of chasing players one by one was the turning point. Surgence's guild and KOL network brought players in faster than we could have pushed GAMEFEST ourselves.”
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