OVERTAKE / Case study
OVERTAKE: 3M Peak MAU in a Three-Month GAMEFEST
How Surgence distributed 8,500 codes to 200+ gaming guilds and took OVERTAKE's Golden Guardian Survivor to 3M peak MAU in a three-month GAMEFEST.
- peak MAU
- 3M
- monthly transactions
- 1.4M+
- DappRadar ranking
- Top 15
The Starting Point
OVERTAKE needed players in its Golden Guardians launchpools during a three-month GAMEFEST. It started with 200K X followers, 69K Discord members and no Telegram.
How We Grew OVERTAKE
Guilds as the distribution channel. We handed 8,500 Survival Kit codes to 200+ gaming guilds, so each guild brought its own players in.
Distributed 8,500 Survival Kit codes across 200+ gaming guilds.
Ran cross-questing on the Golden Guardians Telegram app to reach its 30,000+ players.
Ran leaderboards for every launchpool so guilds competed in public.
Gave creators gameplay content kits (reviews, challenges and referral links) so every post drove sign-ups.
The Results
- X from 200K to 350K; Discord from 69K to 90K
- OVERTAKE Telegram from 0 to 110K; GGS Telegram from 0 to 100K
- 30K GAMEFEST POPs and 27K GGS POPs minted
- 20K average DAU on Golden Guardian Survivor
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What OVERTAKE Said
“Handing codes to guilds instead of chasing players one by one was the turning point. Surgence's guild and creator network brought players in faster than we could have pushed GAMEFEST ourselves.”
For Your Project
Run This Playbook for Your Project
The Gaming and Gacha GTM Program runs on the same team and engine that grew OVERTAKE. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.