Nodiens: 72K Pre-Registrations in Three Weeks, Then 100K App Downloads

Crypto market intelligence app · Consumer app · Six Months

GTM Program Social Media Influencer Marketing Growth Hacking Community Management Token Marketing Performance Marketing Development Design and Animations

How Surgence launched Nodiens from zero: 72K pre-registrations in three weeks against a 30K target, then 100,000 app downloads.

72K

pre-registrations, 2.4x target

100,000

app downloads

42%

of new users active within 7 days

Starting point

Nodiens, founded by Paolo Tasca, launched with every channel at zero and 25,000 X impressions the month before. Targets: 30,000 pre-registrations, 20,000 X followers, 10,000 each on Discord and Telegram.

How we grew Nodiens: the play

Share to unlock. Every pre-registration got a numbered Intelligence Card with a random rarity, and posting it on X was the only way to reveal it, so every sign-up became a social media post.

01
Launched Intelligence Card pre-registration with referral points: 65,572 referrals from 4,716 referrers.
02
Ran a live X broadcast with close to 4,000 viewers, plus community events.
03
Ran a KOL campaign on about $7K of spend.
04
Built Discord, Telegram and email from zero ahead of launch.
05
Ran download-to-claim at launch, turning the waitlist into app installs.

Results

150,000+ users and 44,000 monthly active users
From zero in three weeks: 42,000 X followers, 41,000 Telegram members and 24,000 Discord members
70,000 email subscribers
1.7M impressions, 68x the month before

Social proof

View original post on X ↗

What Nodiens says

“We set a target of 30,000 pre-registrations and Surgence passed it more than twice over in three weeks. What mattered more was that those people downloaded the app and kept using it.”

Paolo Tasca, Founder, Nodiens