Nodiens / Case study
Nodiens: 72K Pre-Registrations in Three Weeks, Then 100K App Downloads
How Surgence launched Nodiens from zero: 72K pre-registrations in three weeks against a 30K target, then 100,000 app downloads.
- pre-registrations, 2.4x target
- 72K
- app downloads
- 100,000
- of new users active within 7 days
- 42%
The Starting Point
Nodiens, founded by Paolo Tasca, launched with every channel at zero and 25,000 X impressions the month before. Targets: 30,000 pre-registrations, 20,000 X followers, 10,000 each on Discord and Telegram.
How We Grew Nodiens
Share to unlock. Every pre-registration got a numbered Intelligence Card with a random rarity, and posting it on X was the only way to reveal it, so every sign-up became a social media post.
Launched Intelligence Card pre-registration with referral points: 65,572 referrals from 4,716 referrers.
Ran a live X broadcast with close to 4,000 viewers, plus community events.
Ran a creator campaign on about $7K of spend.
Built Discord, Telegram and email from zero ahead of launch.
Ran download-to-claim at launch, turning the waitlist into app installs.
The Results
- 150,000+ users and 44,000 monthly active users
- From zero in three weeks: 42,000 X followers, 41,000 Telegram members and 24,000 Discord members
- 70,000 email subscribers
- 1.7M impressions, 68x the month before
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Nodiens Said
“We set a target of 30,000 pre-registrations and Surgence passed it more than twice over in three weeks. What mattered more was that those people downloaded the app and kept using it.”
For Your Project
Run This Playbook for Your Project
The same team and engine that grew Nodiens runs every Surgence Labs program. On a 30-minute call we review where you are and say what we would run first.
Boost / AlphabotBoost: $BOOST Launch on $8K of Creator Spend
How Surgence turned Alphabot's users into a $BOOST token launch with 820K Season 1 users and 39,000+ UGC posts on $8,000 of creator spend.
820K
Season 1 users
TOKEN2049TOKEN2049: 20% More Ticket Sales and 100+ Creators in 9 Weeks
How Surgence ran TOKEN2049's ticket acquisition with paid ads on Meta, Google and X and 100+ creators on referral codes: ticket sales up 20%.
20%
increase in ticket sales from performance marketing
BluffBluff: 600,000+ Sign-Ups and 60,000 Daily Active Users
How Surgence launched Bluff's crypto casino with a creator program that paid on verified sign-ups: 150,000 sign-ups in 8 days, 600,000+ total and 60,000 daily users.
600,000+
total sign-ups
Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.