Lotte Bellygom: $2M+ Web3 IP Revenue and 200,000+ Global Community
Lotte's Bellygom character IP, launched into Web3 · Web2 brands
How Surgence launched Lotte's Bellygom IP into Web3: $2M+ in IP revenue, a 200,000+ global community and the #1 trending NFT project.
$2M+
revenue from the Web3 IP launch
200,000+
global community members
#1
trending NFT project
Starting point
Bellygom is Lotte's character IP, already a household name in Korea. Lotte wanted to take it into Web3 and build a global community around it, not just a Korean fanbase.
How we grew Lotte (Bellygom): the play
We launched Bellygom as a Web3 IP with a global community engine behind it: NFT collections, partner collaborations with other Web3 communities and a creator push, so a Korean character found a global holder base.
- 01
Launched the Bellygom NFT collection and the BellyLand world as the Web3 home for the IP.
- 02
Ran partner collaborations with Web3 communities and platforms to put Bellygom in front of their holders.
- 03
Ran a global creator and KOL campaign around each drop.
- 04
Built the community across X and Discord, with token-gated experiences for holders.
Results
#1 trending NFT project
200,000+ global community members
$2M+ in revenue for the IP's Web3 launch
What Lotte (Bellygom) says
“Bellygom was already loved in Korea. Surgence took it global in Web3, built a community of more than 200,000 people around it and turned the launch into real revenue for the IP.”
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