Lotte (Bellygom) / Case study
Lotte Bellygom: $2M+ Web3 IP Revenue and 200,000+ Global Community
How Surgence launched Lotte's Bellygom IP into Web3: $2M+ in IP revenue, a 200,000+ global community and the #1 trending NFT project.
- revenue from the Web3 IP launch
- $2M+
- global community members
- 200,000+
- trending NFT project
- #1
The Starting Point
Bellygom is Lotte's character IP, already a household name in Korea. Lotte wanted to take it into Web3 and build a global community around it that reached beyond its Korean fanbase.
How We Grew Lotte (Bellygom)
We launched Bellygom as a Web3 IP with a global community engine behind it: NFT collections, partner collaborations with other Web3 communities and a creator push, so a Korean character found a global holder base.
Launched the Bellygom NFT collection and the BellyLand world as the Web3 home for the IP.
Ran partner collaborations with Web3 communities and platforms to put Bellygom in front of their holders.
Ran a global creator campaign around each drop.
Built the community across X and Discord, with token-gated experiences for holders.
The Results
- #1 trending NFT project
- 200,000+ global community members
- $2M+ in revenue for the IP's Web3 launch
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Lotte (Bellygom) Said
“Bellygom was already loved in Korea. Surgence took it global in Web3, built a community of more than 200,000 people around it and turned the launch into real revenue for the IP.”
For Your Project
Run This Playbook for Your Project
The same team and engine that grew Lotte (Bellygom) runs every Surgence Labs program. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.