On-Chain User Retention
We bring wallets back to your product. We run retention on OnchainSuite, the on-chain retention platform Surgence built: wallet-level segments, win-back campaigns to lapsed wallets, quests and VIP trader onboarding, with your community as the retention engine.
Who it is for: Funded Web3 teams that got users in and now need wallets to return and keep trading.
A launch gets users in once. Retention is the work of giving them a reason to come back to the product and trade again.
42%
Of new users active within 7 days
Nodiens app launch.
$300M+
Retail TVL
Falcon Finance.
3,000+
Peak traders
Vooi, with points tied to keep trading.
Weekly
Report
Returning wallets and their activity.
On-Chain User Retention
What We Do
We segment wallets, run the campaigns and report on who came back. You get one team and one weekly report.
01
Wallet-level segments
OnchainSuite groups your wallets by what they did on-chain, so we know who deposited, who traded, who went quiet and who is worth a closer look.
- Wallet segmentation
- New, active and lapsed groups
- High-value wallet lists
- Segment tracking each week
02
Win-back campaigns
We write and run campaigns aimed at lapsed wallets, with a clear reason to return, such as a quest, a new feature or a points multiplier.
- Lapsed wallet campaigns
- Return offers and quests
- Creator and community reminders
- Results by segment
03
Quests and VIP trader onboarding
We build quests that guide new users to their next action, and we run a separate onboarding track for your largest traders.
- Quest ladders
- VIP trader onboarding
- Points and rewards rules
- Leaderboards
04
Community as the retention engine
Telegram and Discord are where users find their reason to come back. We run events, AMAs and moderation around the same segments.
- Event and AMA calendar
- Moderation and onboarding flow
- Segment-based announcements
- Weekly retention report
On-Chain User Retention
How It Runs
We start with who your users are and what they did, then run campaigns against each group.
Step 01
Onboarding sprint, weeks 1 to 2
We connect your on-chain data, build the first wallet segments and agree the actions that count.
Step 02
Pick the first campaigns
We choose the win-back, quest and VIP tracks that fit your segments and brief creators and community leads.
Step 03
Run weekly
Campaigns, events and community work run on a fixed weekly calendar against the same segments.
Step 04
Report and adjust
We report returning wallets and their activity every week, drop what is not working and add effort where wallets come back.
Surgence Labs case studies
Client Results
These results came from full growth programs. OnchainSuite is the platform we built, and none of these results are attributed to it.
Questions and next steps
Book an Intro Call
Book an intro call. We will review your wallet activity and tell you where we would start.
01How much does on-chain user retention cost?+
Programs are scoped after an intro call. We run a one or two week onboarding sprint, then a monthly retainer, with growth spend on top that you approve. We do not publish a number because the scope depends on your wallets, your product and your campaign calendar.
02What is OnchainSuite?+
OnchainSuite is the on-chain retention platform Surgence built. We use it to segment wallets, run win-back campaigns and report on returning wallets and their activity.
03What data do you need from us?+
Your contract addresses and the events that matter, such as deposits and trades. We work from public on-chain data, plus any events your team wants to share.
04Do you promise a retention rate?+
No. We set goals with you around new funded users and their trading activity, and we report on them weekly. We do not promise a retention percentage.
05How is this different from community management?+
Community management runs your channels. Retention starts from wallet data, picks the groups worth reaching and runs campaigns against them, using the community as one of the channels.