Vooi / Case study
Vooi: $100M to $362M in Daily Perp Volume With 100+ Creators
How Surgence ran 100+ trading creators for Vooi and took daily perp volume from about $100M to $362M, with 3,000+ peak traders.
- daily perp volume at peak
- $362M
- Creators run
- 100+
- peak traders
- 3,000+
The Starting Point
Vooi is a perp DEX aggregator doing about $100M a day in volume. Aggregators compete on the same liquidity, so growth depended on getting active traders to route through Vooi instead of going direct.
How We Grew Vooi
We ran 100+ creators who trade for a living. Every creator traded on Vooi in public, so their audiences saw the product in use.
Recruited and ran 100+ trading creators, each posting live trades routed through Vooi.
Tied creator content to Vooi's points campaign so new traders had a reason to keep trading.
Staggered creators across the campaign so volume built week on week instead of spiking once.
Carried the creator program through the token launch to hold volume after TGE.
The Results
- Daily perp volume from about $100M to $362M
- 100+ creators run
- 3,000+ peak traders
04 / In the wild
Social Media Posts About the Campaign
The campaign, as it happened.
What Vooi Said
“We'd tried influencer marketing before and got impressions, not traders. Surgence put real traders on Vooi in front of their own audiences, and our daily volume more than tripled.”
For Your Project
Run This Playbook for Your Project
The Trading Platform GTM Program runs on the same team and engine that grew Vooi. On a 30-minute call we review where you are and say what we would run first.
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Next step
Book an Intro Call
Bring your launch or growth window. On a 30-minute call we review where you are, say what we would run first, and send a written plan after.