Vooi: $100M to $362M in Daily Perp Volume With 100+ KOLs
Perp DEX aggregator · Trading · Three Months
How Surgence ran 100+ trading KOLs for Vooi and took daily perp volume from about $100M to $362M, with 3,000+ peak traders.
$362M
daily perp volume at peak
100+
KOLs run
3,000+
peak traders
Starting point
Vooi is a perp DEX aggregator doing about $100M a day in volume. Aggregators compete on the same liquidity, so growth depended on getting active traders to route through Vooi instead of going direct.
How we grew Vooi: the play
We ran 100+ trading KOLs, not reach KOLs. Every creator traded on Vooi in public, so their audiences saw the product being used, not advertised.
- 01
Recruited and ran 100+ trading KOLs, each posting live trades routed through Vooi.
- 02
Tied creator content to Vooi's points campaign so new traders had a reason to keep trading.
- 03
Staggered creators across the campaign so volume built week on week instead of spiking once.
- 04
Carried the creator programme through the token launch to hold volume after TGE.
Results
Daily perp volume from about $100M to $362M
100+ KOLs run
3,000+ peak traders
What Vooi says
“We'd tried influencer marketing before and got impressions, not traders. Surgence put real traders on Vooi in front of their own audiences, and our daily volume more than tripled.”
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