Apply to Join the Surgence Growth Accelerator for Q2 here.
Player acquisition funnels, TGE strategy, guild partnerships, and community retention systems for GameFi studios, tap-to-earn games, NFT gaming, and on-chain game protocols. One partner. Every channel. Every metric verifiable in player or token data.
We build both sides of the market: players who stay and token holders who can defend the story. The result is a launch system that does not die after mint day, TGE day, or the first farming spike.
Gaming and adjacent Web3 outcomes across FDV, NFT liquidity, ecosystem traction, and on-chain value.
“Surgence Labs helped us scale to $1B+ FDV and position the project as one of the leading tokens in Q1. Their Web3 go-to-market execution, community growth strategy, and relentless pace made a measurable difference.”
“Surgence was a pleasure to work with, executing full-scale marketing and product campaigns that generated $1B+ in community on-chain value.”
“Surgence Labs helped scale IOPn's Layer 1 into a leading ecosystem, driving real traction through smart positioning, community building, and full-funnel growth.”
“Few partners match their speed, commitment, and execution quality. They consistently bring fresh perspective and follow through.”
Most agencies sell Web3 games a meme cycle. We sell player retention, token demand, and guild-backed distribution.
Web3 games need gamers and token holders moving at the same time. We build parallel acquisition funnels: gamer-led loops through creators, guilds, app stores, and community events; speculator-led loops through Kaito, NFT communities, TGE narratives, and token-holder retention. The game has to look fun to play and credible to hold.
A TGE without retention is a one-day chart. We architect the pre-TGE mindshare, allowlist mechanics, listing run-of-show, launch-day comms, and the 90-day post-TGE calendar that keeps players, holders, and guilds engaged after the first spike.
Guilds are distribution systems, not logo swaps. We build the guild pipeline, negotiate asset and incentive economics, run co-marketing launches, coordinate tournaments and AMAs, and track retention by guild cohort so partnerships tie back to real player behavior.
Web3 gaming marketing fails when the team cannot tell a retention loop from a farming loop. We understand tap-to-earn, NFT floor dynamics, guild incentives, game economies, token emissions, player cohorts, and the difference between a launch spike and a sustainable game.
Player acquisition, TGE strategy, guild partnerships, and retention programs built to reinforce each other.
Systems-level growth for game economies. We do not sell content calendars.
Before spend scales, we define the gamer funnel and the holder funnel. Gamers need proof the game is fun. Token holders need proof the economy can retain value. Every channel is mapped to one of those jobs.
TGE is a liquidity event, not the finish line. We plan the 90 days after launch before launch day: content cadence, tournament programming, guild reporting, holder retention, and second-wave acquisition.
DAU, paid cohort, NFT floor and volume, retention by cohort, token-holder cohorts, guild-driven retention, listings, and mindshare. We report what studio leadership, token holders, and investors need to defend the spend.
We screen gaming KOLs by audience quality and play-history, guilds by retention record, and listings by actual buyer reach. Vanity distribution is expensive. Credible distribution compounds.
Audit, strategy, execution, optimization. One operating cadence from gap report to player-economy metrics.
Deep audit on DAU, paid cohort, NFT floor and volume, guild relationships, mindshare footprint, KOL exposure, app-store posture, player retention, token-utility narrative, and competitor benchmarking.
Custom GTM playbook covering gamer and speculator funnels, TGE strategy, guild pipeline, creator map, retention calendar, and quarterly KPI framework. Your team owns the playbook; we own execution.
40+ specialists run the system in parallel. Creators activate, guilds ship, TGE comms launch, tournaments go live, app-store and paid-mobile loops open, and community ops keep player cohorts engaged.
Weekly tracking on DAU, paid cohort, retention, NFT floor and volume, guild-driven retention, token-holder cohorts, listings, and mindshare. Weak channels get cut. Winning loops scale.
Real platforms. Real on-chain receipts.
Scaled a gaming token to $1B+ FDV and positioned the project as one of the leading tokens in Q1 through full-stack go-to-market execution.
Supported allowlist-to-secondary execution for an NFT gaming launch that sold out instantly and generated 2M+ NFT trade volume.
Co-built a viral product loop that turned wallet history into shareable on-chain reputation, the same distribution mechanic a game can use to convert mindshare into player activity.
GameFi tokens, tap-to-earn games, Telegram mini-apps, NFT gaming, on-chain games, autonomous worlds, trading card games, MMORPGs, battle-royales, racing, sports sims, esports tokens, AI-powered games, and gaming guilds. We've supported a $1B+ FDV gaming token and a sell-out NFT launch at 2M+ trade volume.
You serve two audiences at once: gamers and token holders. The wedge has to read on Steam-adjacent channels and on Kaito at the same time. TGE is a launch event, not a finish line, with a 90-day play-and-retain plan attached. 93% of Web3 games are now dead because they treated TGE as the goal.
Yes. We track DAU, paid cohort, retention by cohort, NFT floor and volume, and guild-driven retention. Gaming KOLs are vetted by play-history.
Yes. We design and operate guild-BD pipelines: shortlist, intro, asset-deal economics, co-marketing playbooks, AMAs, tournaments, and guild-driven retention reporting. Same playbook for esports sponsorship.
Yes. Pre-launch mindshare, allowlist mechanics, listing or mint-day run-of-show, post-launch content cadence, guild and tournament programming, and a 90-day retention plan. See QORPO WORLD and Gomble Games in our case studies.
We design tap-to-earn distribution funnels with the post-airdrop economy planned upfront. The tap-to-earn games that retain are the ones with a credible game on the other side of the airdrop, not just a viral mechanic.
Gaming creators (Twitch, YouTube, Kick), KOL desks, Kaito mindshare, guild AMAs and tournaments, NFT-flipper communities, trad-gaming PR, app-store optimization, paid mobile, and Telegram-bot distribution for tap-to-earn.
DAU, paid cohort, NFT floor and volume, retention by cohort, token-holder cohorts, guild-driven retention, listings, and mindshare. Monthly reporting structured so studio leadership, token holders, and investors can all defend the spend.
Book a call. We'll start with a free Web3 gaming audit covering DAU, paid cohort, NFT floor and volume, guild relationships, mindshare footprint, KOL exposure, app-store posture, and competitor benchmarking, then rank the three biggest growth levers for your game by expected impact. No deck, no pitch.
Leading Web3 marketing agency & GTM partner. We transform projects from concept to market dominance.
